What's up, guys?
I'm Mallory Graham and today I'm going to be talking about the best digital marketing
tools that you should use to increase your online traffic to your business.
If you want to start focusing on driving more online traffic to your website and you don't
know which are the best tools to help you do that, by the end of this video, you'll
know the five top digital marketing tools that you should start using to gain traffic
for your startup.
Now, before we get into the tools, be sure to hit subscribe and also hit the bell so
you get notified every time I post a brand new video.
If you guys are using any of these tools for your business, please let me know which tools
you're using in the comments below.
Now let's get into it.
The first tool for increasing traffic to your website is Google Analytics.
Google Analytics allows you to see which pages are driving traffic and which ones are performing
well.
It allows you to see where your leads are coming from and which pages or pieces of content
are bringing in the traffic.
If your bounce rates are higher than other pages, then it means that that page is a good
traffic driver, but that page is also not converting visitors into buyers.
Ask yourself how you can leverage those posts that aren't converting to keep those visitors
on your website, and how you can create more content that is leading to higher conversions.
Do you guys use Google Analytics for your content decisions?
Let me know in the comments below.
Now, the second tool for increasing traffic to your website is Leadpages.
Leadpages is a digital marketing tool that helps you generate leads for your business.
Their landing page builder, pop-up builder and other tools allows you to easily sign
up interested subscribers to your email list.
Building your email list is very important for your startup because it creates an engaged
audience that is already interested in what you have to say.
Someone on your email list is a much warmer lead than say, someone who has never heard
of you before.
Having a leadpage in place will give you the foundation for attracting new leads to your
business on an ongoing basis.
Leadpages takes all of the stress out of designing and configuring the freebie signup process
where people can enter their emails and sign up for the Freebie that you've created and
get them started in the sales funnel.
Your email list will generate more online traffic to your business because every week
when you are sharing new content with the world, you can direct your email subscribers
to that new piece of content on your website.
Now the third digital marketing tool for increasing traffic to your website is PushCrew.
PushCrew is a push notifications tool that allows you to ask website visitors to subscribe
to notifications from your website.
You can then send out a notification for any new content to all those folks who have subscribed.
There are lots of push notification tools out there.
This is just the one that I have found the easiest to set up and to use, and PushCrew
has a free plan up to 2000 subscribers.
You may ask, how is this going to generate more traffic?
Well, push notifications is just another way of bringing visitors back to your website.
They may or may not be on your email list already, but it's a quick way to just send
them a reminder that you have a new content, new update that they might be interested in.
Now the fourth digital marketing tool for generating more online traffic to your startup
business is MailChimp.
MailChimp is a very popular email service provider that is free up to 2000 subscribers.
There are countless email service providers out there, all at different price points and
they all do somewhat similar things.
But for a startup business, MailChimp is the best solution for three reasons.
The first reason is price.
The value that you're getting for the price you're paying beats out the competition any
day.
The second reason is it's very, very simple to use and the emails look great.
Now the third reason that MailChimp is the best solution for startups is because functionalities
such as Google remarketing ads are very expensive with other email service providers as they're
generally offered as add-ons or upgrades, and with MailChimp it's available in their
free package.
Now, how is this going to generate more traffic?
Well, the email service will not only allow you to send out emails notifying your subscribers
of your new online content, but the added features like Google remarketing ads, shows
ads to people who have already been to your website.
And these can perform very well because people have already seen you before, so they're much
more likely to come back for more.
Have you guys used Google remarketing ads before?
Let me know in the comments below.
Now, the fifth digital marketing tool for increasing your online traffic is the Facebook
ads mobile app.
The Facebook ads mobile app is amazing for startup businesses, or if you're just getting
started running your own ads.
As a startup, you likely don't have a huge budget to hire a Facebook ads agency to run
all of your Facebook ads for you.
So this is a great way to start because the desktop version of Facebook ads can be somewhat
intimidating if you've never used it before.
I'm going to pull this up so that you guys can see how the Facebook ads mobile app works
right up here.
On the mobile app, you can create a Facebook ad campaign, import the images you want for
your ad right from your phone or select an existing post that has already received some
engagement, but you haven't put any money behind it yet.
You can then choose your audience based on the amount of previous engagement or set the
parameters for a brand new audience.
You can do this all right from your phone and it's very easy if it's your first time
running Facebook ads.
Then you set your budget and your schedule and you're good to go.
Have you guys used the Facebook ads mobile app to create ads before?
Please let me know in the comments below.
If you guys are looking for a step by step process to create a digital marketing strategy,
download my digital marketing guide at the link in the description.
If you like this video, please let me know by hitting the like button.
Let me know what you liked in the comments.
Be sure to subscribe and share it with your fellow entrepreneurs.
Thank you so much for watching, guys.
I hope you have a fantastic day and I'll see you next time.