as you can see here a large portion of designers think that graphic design Trends are at least
semi-important and that can also be seen in Google Trends as well but what are the important trends
of 2024 how can you use these Trends on your designs or why are they so important to graphic
design the first trend is set to become a huge and influential part of the future of graphic
design and it's something you will need to know about in the upcoming year and Beyond we can
expect to see a surge in design trends that highlight sustainability but who wait there
before you think that this trend isn't important to you as a graphic designer you should take
note of what I'm about to say brands that utilize environmentally conscious initiatives will Garner
way more recognition heading into the future and a larger portion of consumers will favor designs
that align with these values and as a designer you can expect more and more of your clients talking
about sustainability as they try and finesse it into their briefs importantly here are some
tips so you can actually include this trend into your designs only when necessary though of course
firstly be aware of eco-friendly materials printing techniques and Industry standards
for sustainability but also how that might relate to your brief and your process question if your
target audience are psychologically inclined towards saving the planet and sustainability
it really doesn't matter that if you personally believe in it or not and as a designer you need
to be designing for a target audience and climb into their shoes that's exactly what
a pro designer does also consider using earthy or natural color palettes in your designs these
colors evoke a sense of sustainability and can be associated with Eco Consciousness however
minimalism is often attributed to eco-friendly and sustainability projects as well also consider how
sustainabil ility can just simply be worked into the visual language of your design use
eco-friendly fonts and topography that reduce ink or toner consumption opt for Clear legible
type faces that are easy on the eyes reducing the need for excessive printing now it sounds
possibly a bit silly to some people but over thousands and thousands of prints this does
make a big difference and sustainable inclined audiences will be aware of this also incorporate
eco-friendly symbols and icons into your designs to convey a message of sustainability are you
bored of minimal graphic design if the answer is yes then you're not alone a lot of designers feel
like they've endured minimal design for way too long and that's why this next trend is growing
stronger and stronger embracing maximalism in your graphic designs can lead towards bold eye catching
and Visually stimulating results it can appear a bit crazy at the first glance but actually
looking closely it isn't just random Chaos on a design maximalism shouldn't be chaotic it should
have a purpose so begin with a clear concept or theme that ties all the elements together in your
design color is a very strong point in this trend as it uses bright and bold choices most
of the time but you should aim to establish some kind of form of color Harmony on the design try
using complimentary colors analogous colors or a dominant color to create visual cohesion often in
maximalism you'll find high quality and detailed images or illustrations that supports the theme
or the message of the design these visuals are often Central to conveying the message but yeah
I hear you the main question is as a designer when should you be using this on a brief on a project
firstly maximalist design is highly effective at grabbing the viewers attention but also it might
appeal to Niche audiences who appreciate intricate and detailed design so consider using this style
if that aligns with your target audien's taste and their expectations but get this are you also
bored of static typography the world is changing and so is topography and to continue with that
an ever increasing design trend is coming into the scene we're talking about Dynamic topography
here graphic designers can make use of dynamic topography in various real life situations to
information evoke emotions and enhance the storytelling and here are some practical
applications for dynamic topography Dynamic typography adds movement and interactivity to
text making it more engaging for the audience if you're working on a website design social media
design or just brand materials consider that Dynamic topography will actually likely engage
your audience a lot more Dynamic topography enhances memorability simply by adding a
visual element or component to the text making the message more likely to stick in the viewer's mind
having animated aspects to your design really sets it apart from other designs and it shows
a creative flare all of this leads back into how Motion Graphics are becoming more and more
required in society and the world of design and so Dynamic Topography is becoming more and more of a
trend now there is something that is so powerful in the marketing and graphic design world and
actually it's beginning to manifest itself in a new design Trend but it happens pretty much every
single year in 2024 you should anticipate design trends that Drew inspiration from the past be it's
the '90s ' 80s or even earlier Nostalgia really hits people right in the fields and it makes the
design more relatable in 2024 you're going to see more retr color palettes vintage typography and
classic design elements which will invoke a sense of nostalgia all while remaining relevant now you
might have noticed recently how a lot of TV shows or Netflix series make use of 80s or 7s kind of
vibing styles for example in the series stranger things you'll notice how the settings the overall
design and the music selection are all very nostalgic and 80s based but the main tip for using
Nostalgia is to understand your audience Nostalgia after all is a very deeply and personal experience
to use it effectively you must understand your target audience and what era or cultural
references are most meaningful to them what were the cultural undertones the trends and the icons
of their youth or their past research and empathy are the keys to utilizing Nostalgia properly on
any graphic design project but the question remains how would I personally use Trends next
year in 2024 like most things in graphic design you first need to establish Lish the audience and
also the mission of your brief on the project once you know that you can then determine if Trends are
viable or even going to be useful in your project so for example if your audience are going to be
elderly people in they 60s '70s 880s and so on and you're rebranding an insurance life insurance
company Trends probably aren't going to be useful to this project and you as a designer on the flip
side if you're designing social media artwork aimed at Millennials then this is where you might
want to say use Nostalgia or dynamic topography in the design somehow you could incorporate these
Trends into the overall visual language of the design project and as you can see the trends
would only be one toall asset in a numerous number of tools and techniques like most things in life
Trends are not all bad or all good but the thing is most people seem to be polarized and take sides
when in fact the truth somewhere in the middle Trends are useful sometimes and can benefit a
project in some situations but hey if you want to turn your reality into a professional efficient
graphic designer just click that video on screen and until next time guys design your future today
[Music]
peace