YouTube is in the process of rolling out a new end card
feature that makes your links, your videos, your posts,
everything you feature in your end card very
interactive for both desktop and mobile,
thus effectively replacing annotations.
Let me take you to my desktop and show you
exactly what it looks like, and how you can use it when
you get it on your channel.
Let me start by showing you guys what this looks like.
Here's a video I did last week.
See, there's a video that pops up you can click on.
And when I hover over this image,
this whole thing opens up, taking you
to my website, Video Creators, to learn more,
so a call to action.
So these can be positioned anywhere on the screen.
They do work on mobile, and are obviously very attractive.
You can see them pretty easily.
So let me show you guys how that works.
I am here in my video manager.
We're going to use this video as an example.
It's a private or unlisted video I made just for patrons,
or at patreon.com/videocreators.
We talked about some stuff on an interview with Peter Hollens.
So you're going to click this down arrow
and go to End Screen and Annotations.
And the first thing you'll notice
is that there's this grid right here.
Now this is the safe spot, the safe area
where you can place these new end screen cards.
Can't put them up here because this
is where the interactive cards are going to pop out and show.
And obviously you don't want to go down to the bottom,
or else the player will cover it.
And when it's embedded and people go to click,
the player slides off on the bottom.
So this is a safe zone.
You can turn the grid on or off right here if you want it.
I'll keep it on for right here.
So one first thing to notice is that you can only
add to the very last 20 seconds of the video.
You can't add it at any point.
These only work on the very last 20 seconds.
You can see they've already automatically put me
here at the end.
And you can do it any time inside the space with a minimum
of five seconds at the end.
So I could make them super short at the very end
if I only wanted a five second end card.
But the maximum here is 20 seconds.
So let's go ahead and add one.
And then I'll show you guys a few cool things.
So one thing you must always have is you
must always have at least a video or a playlist.
You cannot add just a link to your website or something.
You must always have a video.
So I think there's a couple options here--
you can click on Create-- that are kind of cool.
One is you can show your most recent upload,
and that'll just automatically update to whatever your most
recently uploaded video was.
So that would be great for daily content or time-sensitive
content, whether you're news and you
want to show the most recent news video that you've made.
Or maybe you're a daily vlogger, or something like that.
Best for a viewer is what I'm going to choose for this one,
for example.
But this one will just allow YouTube
select a video from your channel that best
suits the viewer based presumably
on their past viewing habits, and their viewing
patterns and sessions, and what they're subscribed to,
what they searched for to find your video, things like that.
Or you can choose a specific video,
or a specific playlist, or any other-- this
is showing what's on my channel.
But if it's not on your channel, you just
paste the URL of the YouTube video or the playlists
right here.
Let's just use best for viewer right now.
So it's going to create this element.
You do have the ability to resize it a little bit, but not
a whole lot.
So there's not a lot of room.
I'll just leave it right here.
And then you can position it wherever you want.
Let's cover my face and leave Peter's here.
And so that has nothing on it right now.
That's just a placeholder, basically, for that video.
Let's maybe add a subscribe.
Here's the subscribe.
And I'll put that.
Now if you overlap a little bit, it turns red.
See that?
It says, hey, you're overlapping.
It's not going to work.
So I'll put it maybe down right here.
And you guys would obviously design the end of your videos
to make it optimized so it'd look
like these pieces naturally fit.
I'm just putting over top of this test video.
But obviously, you'll want to move over
to the side while you're talking,
or something like that.
And let's just add channels, pretty straightforward,
without a link.
I'm going to do one to my free e-book. "The Secret to Building
your YouTube Audience."
You could also use this to different merchandise sites,
crowdfunding sites, any associated
site to your channel.
I'm over the limit.
I always got to remove this.
This is pretty cool.
You can select the call to action.
In my case, it's an e-book, so I want to download.
We could also Sign Up, Shop, Learn More, Visit, Order, Buy.
I'm going to put Download right there.
And then my image, you flip through some
of the images that are automatically
the text on that page.
I'm going to click Change Image and upload a better one here.
There you go.
That one's better.
Create Element, and that's going to create this little square
of my e-book.
For kicks, I'll just leave it in the upper left corner.
So down here is where you can start to slide something.
Let's say I want to show my e-book first,
so I'm going to put that in.
And then I want the Video Creator Subscribe button
to pop in.
And then I want this Best For Viewer thing to pop in.
So I can just slide these to the best position
that I want them to be in, just like that.
And I have this one obviously set for-- they're
each set for different lengths.
Now you guys click this little Preview button,
and it's going to start playing a little bit before
and show you exactly what it looks like.
So here's that.
That pops in.
And then boom, the subscribe thing pops in.
And then after a few seconds, boom,
here's the next best video that YouTube
recommends for the viewer who's watching this video to watch.
So I put this on pause.
One thing you've got to remember is
that it's not just this square.
Some of these, when you hover over them,
"The Secret to Building your YouTube Audience,"
that pops up.
There's the download option I selected.
So you've got to leave room on your screen,
like at least half your screen, for these things.
Same thing with this.
It takes up like half the screen.
The videos in the playlist tend not to.
They don't have that white background that flies out.
That just tends to stay like that.
But you do have to keep that in mind as you do this.
So one more cool thing-- let me switch out of Preview Mode.
You can click anywhere or just toggle
that off-- is this import.
Now what you can do, let's say you
have like the same template that you
want to use in a lot of videos, or maybe
you just want to repeat the same one you
used in a previous video, click on Import,
and it shows you all the videos here
that are using one of their end screens.
So you can just click any of these videos that
has one, the one that you want to use, and boom, it just
automatically loads it all right in here for you, making it
super easy and super simple for you to have your template
and apply it to new videos.
I'd love to hear from you guys in the comments
below, how you plan to use this feature on your channel.
And then you can also use some of them right here,
and find videos that might be relevant to you.
Subscribe to the channel because this place
is all about helping you guys grow your YouTube audience so
that you can spread messages, reach people, and hopefully
change and impact their lives.
That's what all of this is about.
So I'd love to have you subscribe.
Check those out.
And I will see you guys again on Thursday for another tip video.
See you then.
Bye.