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>>> WELCOME BACK EVERYONE. THE TIME IS 8:45.
WE WANT TO TALK ABOUT A VERY
IMPORTANT ISSUE THIS MORNING.
BECAUSE SIDS IS STILL THE
LEADING CAUSE OF DEATH IN
BABIES AND THE WORLD'S BEST
CHANCE FOR ENDING IT IS RIGHT
HERE IN SEATTLE.
THANKS TO SEATTLE CHILDREN'S.
>> THAT DAD IS WITH US RIGHT
NOW, JOHN KAYHAN.
THANK YOU FOR BEING HERE.
THIS IS A VERY PERSONAL STORY
TO YOU.
TO YOU.
TO YOU. IF YOU DON'T MIND SHARING,
PLEASE TELL US WHY.
>> MY FOURTH CHILD, AARON
MATTHEW KAYHAN DIED 16 YEARS
AGO FROM SIDS.
IT'S BEYOND MY PERSONAL MISSION
OF LIFE AT WORK BUT HE DIED OF
SIDS RIGHT HERE IN SEATTLE.
WE WERE BLESSED TO HAVE SEATTLE
CHILDREN'S HOSPITAL THERE
HELPING US THROUGHOUT IT.
BUT IT'S DEFINITELY A PERSONAL
STORY FOR US DIRECTLY WITH
AARON.
AARON.
AARON. >>
AARON. >> OH SURE.
AND THANK YOU SO MUCH FOR
OPENING AND BEING VULNERABLE TO
SHARE THE STORY.
CAN YOU TALK ABOUT --
>> THIS IS A GREAT FAMILY
PICTURE BY THE WAY OF THE SIX
OF YOU.
OF YOU.
OF YOU. >> CAN YOU TALK ABOUT THE
FOUNDATION YOU STARTED AND THE
MOVEMENT WITH SEATTLE
CHILDREN'S TO MAKE AN IMPACT IN
THIS.
THIS.
THIS. >>
THIS. >> ABOUT THREE YEARS AGO, MY
DATA SCIENTIST, I WAS BLESSED
THAT THEY VOLUNTEERED TO HELP.
THE REALITY IS I DIDN'T ASK
THEM TO HELP.
THEY SAW A PICTURE OF MY SON
AARON AND THEY THOUGHT HE WAS
STILL ALIVE AND THEY SAID WELL,
THEY NEVER HEARD ANYTHING ABOUT
SIDS.
SIDS.
SIDS. THEY WENT TO SEATTLE CHILDRENS
AND THEY MARRIED DATA SCIENCE
WITH THE TOP MEDICAL
RESEARCHERS IN THE WORLD.
AND THEY FORMED A PARTNERSHIP
THAT IS EXPLODING WORLDWIDE IN
SEATTLE BETWEEN MICROSOFT AND
SEATTLE CHILDREN'S USING DATA
SCIENCE AND MEDICAL RESEARCH TO
SOLVE ONE OF THE GREAT
CHALLENGES, SUDDEN INFANT DEATH
SYNDROME.
SYNDROME.
SYNDROME. >> WE CREATED A FOUNDATION
UNDER THE SIDS GUILD.
THE AARON MATTHEWS, SIDS
RESEARCH GUILD.
RESEARCH GUILD. LEARN MORE ABOUT IT AT
WWW.GIVETOSTOPSIDS.
WWW.GIVETOSTOPSIDS. TO ENSURE THAT NO PARENT
SUFFERS THE LOSS OF A CHILD TO
SIDS AGAIN.
SIDS AGAIN. >> PEOPLE WILL SAY I THOUGHT
THE NUMBERS WERE GETTING
BETTER.
BETTER.
BETTER. BUT THE DATA IS INCOMPLETE,
RIGHT?
RIGHT?
RIGHT? AND PEOPLE NEED TO KNOW HOW
THEY CAN BE PART OF THE DATA
COLLECTION THAT YOU'RE TRYING
TO DO.
TO DO.
TO DO. >>
TO DO. >> YEAH, THE REALITY IS, 60,000
CHILDREN HAVE DIED SINCE AARON
DIED.
DIED.
DIED. 60,000 CHILDREN.
60,000 CHILDREN. SINCE THE MID 90s.
OVER 3500 CHILDREN A YEAR DIE
OF SIDS OR SIDS RELATED CAUSES.
AND THAT'S NOT CHANGED SINCE
THE MID 90s.
THAT'S A BIG PROBLEM.
PEOPLE NEED TO UNDERSTAND
THAT'S A PROBLEM.
BUT THE ANSWER LIES IN DATA.
WE'RE SURE OF IT.
THE REALITY IS RESEARCH AND
DATA IS WHERE WE WILL BE ABLE
TO SOLVE THIS.
AND WHAT WE'RE DOING IN THE
NEXT 24 HOURS IS WHAT WE CALL
SIDS DREAM-A-THON.
SIDS DREAM-A-THON. IMAGINE A WORLD WHERE THERE IS
NO SIDS.
NO SIDS.
NO SIDS. IT'S A SIMPLE GAME YOU CAN MAY
ONLINE.
ONLINE.
ONLINE. YOU'RE HELPING DATA SCIENTISTS
RAPIDLY ADVANCE RESEARCH.
YOU'RE PLAYING THIS SIMPLE
GAME.
GAME.
GAME. BY
GAME. BY LEARNING WHAT YOU'RE DOING
IS HELPING US BUILD AN EARLY
WARNING SYSTEM FOR PARENTS
DIRECTLY.
DIRECTLY.
DIRECTLY. >> LIKE CLICKING OKAY, HOW DOES
YOUR BABY SLEEP, ON THEIR BACK,
IS THAT WHAT WE'RE TALKING
ABOUT?
ABOUT?
ABOUT? >>
ABOUT? >> EXACTLY.
>> EXACTLY. THERE ARE TWO KNOWN CAUSES OR
RISK FACTORS FOR SIDS.
ONE WAS AROUND SMOKING THE
REALITY IS STOP SMOKING BEFORE
PREGNANCY.
PREGNANCY. NOT EVEN JUST DURING PREGNANCY.
IT DOUBLES THE RISK OF SIDS.
THE OTHER IS PUTTING A CHILD IN
A SAFE SLEEP ENVIRONMENT.
PUTTING THEM IN TO BED IN A
CRIB ON THEIR BACK WITH NOTHING
AROUND THE CHILD ITSELF.
AND WHAT WE'RE TRYING TO DO IS
TO TRY TO STOP PARENTS FROM
DOING -- FROM PUTTING THEM IN
UNSAFE SLEEP AREAS THE CDC
REPORTS OVER 20% OF PARENTS
STILL PUT THEIR CHILDREN IN
UNSAFE SLEEP ENVIRONMENTS AND
SO BY PLAYING THIS LITTLE GAME,
WHAT WE'RE REALLY DOING IS
WE'RE HELPING TRAIN MODELS TO
BE ABLE TO IN THE FUTURE
AUTOMATE THE SYSTEM SO THAT WE
HAVE AN EARLY WARNING SYSTEM.
JUST AS SIMPLE AS WE WHEN YOU
GET IN A CAR AND SIT DOWN AND
FORGET TO PUT YOUR SEAT BELT ON
AND IT WARNS YOU THAT YOU NEED
TO PUT YOUR SEAT BELT ON.
THAT SIMPLE.
THAT SIMPLE. >> WE TALKED ABOUT SAFE SLEEP
IN GENERAL AND HOW THE CONSUMER
PRODUCT SAFETY COMMISSION MIGHT
COME OUT WITH NEW REGULATIONS,
JUST ON A SIDE BAR TO TALK
ABOUT WHAT YOU'RE SAYING.
I LOVE THE IDEA THAT PEOPLE CAN
BECOME CITIZEN SCIENTISTS
TODAY.
TODAY.
TODAY. BUT IT'S NOT JUST TODAY, IT'S
TOMORROW TOO, RIGHT?
>> IT'S TODAY, IT'S TOMORROW,
AND FRANKLY, IT'S AN ONGOING
THING AND I HOPE YOU'LL GET
ADDICTED TO THE GAME AND
CONTINUE TO PLAY THE GAME.
BELIEVE IT OR NOT, EVERY TIME
YOU PLAY THE GAME, WHICH IS
PART OF MICROSOFT'S AI FOR GOOD
PARTNER WITH SEATTLE CHILDRENS
AND CRIBS FOR KIDS, WHAT YOU'RE
TRYING TO DO IS LEARNING,
LEARNING WHAT IT MEANS TO BE IN
A SAFE SLEEP ENVIRONMENT FOR
YOUR CHILD AND YOU'RE TRAINING
THE DATA.
THE DATA.
THE DATA. AND YOU'RE ACCELERATING
RESEARCH RAPIDLY.
RESEARCH RAPIDLY. AND SO YES, IT'S CITIZEN
SCIENTISTS.
SCIENTISTS. IT'S YOUR CHILD.
IT'S YOUR GRANDMOTHER.
IT'S YOUR FATHER.
IT'S YOURSELF, ANYBODY CAN PLAY
THIS GAME.
THIS GAME. IT'S A VERY SIMPLE GAME.
YOU CAN PLAY ONLINE AGAIN GO TO
GIVETOSTOPSIDS.ORG.
GIVETOSTOPSIDS.ORG. IT WILL BE ON YOUR WEBSITES,
ETCETERA.
ETCETERA.
ETCETERA. LOOK FOR SIDS DREAM-A-THON.
GO ONLINE.
GO ONLINE. COME TO MICROSOFT TOMORROW AND
REGISTER AND PLAY IN PERSON.
>> SO AARON WOULD HAVE BEEN A
SOPHOMORE OR JUNIOR IN HIGH
SCHOOL RIGHT NOW, HOW DO YOU
THINK HE WOULD RESPOND TO
KNOWING WHAT YOU'RE DOING IN
HIS HONOR?
HIS HONOR? >> THIS IS AARON'S LEGACY.
I LOOK AT THIS.
AND I WOULDN'T BE HERE TODAY.
I WOULDN'T BE HERE WITH YOU
TODAY.
TODAY.
TODAY. I
TODAY. I WOULDN'T BE IN THIS
INCREDIBLE JOB.
INCREDIBLE JOB. TRYING TO INFUSE AI IN DATA TO
HELP SOLVE PART OF THE WORLD'S
GREAT CHALLENGES.
GREAT CHALLENGES. THERE'S NO WAY I WOULD BE HERE
IF NOT FOR HIM.
I'M SUPER PROUD AND MORE
OPTIMISTIC THAN I'VE BEEN
BEFORE.
BEFORE.
BEFORE. 16 YEARS AGO WAS THE MOST
HORRIFIC THING ANY PARENT COULD
EVER GO THROUGH.
BUT I LOOK NOW AND I CAN SEE
THE FUTURE.
THE FUTURE. AND IT'S VERY BRIGHT.
AND WE'RE BLESSED BETWEEN
SEATTLE CHILDREN'S, MICROSOFT,
CRIBS FOR KIDS, THESE ARE BIG,
IMPORTANT ORGANIZATIONS THAT
ARE WORKING HAND IN HAND WITH
THE TOP MEDICAL RESEARCHERS ALL
OVER THE WORLD TO SOLVE THIS
ONCE AND FORKING ALL.
>> WE WANT TO HONOR AARON'S
LEGACY AS WELL.
YOU'RE A TALENTED PHOTOGRAPHER.
YOU CAN BUY YOUR BOOKS TOO.
100% OF THIS MONEY WILL GO TO
RESEARCH.
RESEARCH.
RESEARCH. >> CORRECT.
>> CORRECT. NOT ONLY 100% OF THE MONEY.
BUT MY WIFE AND MYSELF MATCH
ALL DONATIONS UP TO $100,000.
AS DOES THE JACK MCDOWELL FUND
AT SEATTLE CHILDREN'S.
AND WE'VE RAISED 3 MILLION IN
RESOURCES.
RESOURCES. BUT EVERY DOLLAR REALLY
MATTERS, THE REALITY IS WE'RE
BUILDING THE FIRST INFANT
GENOME DATA BASE IN THE WORLD
TO BE ABLE TO PREDICT THIS IN
ADVANCE AND TEST PARENTS AND
HELP THEM PREVENT THIS ONCE AND
FOR ALL.
FOR ALL.
FOR ALL. AND IT COSTS A THOUSAND DOLLARS
TO SEQUENCE A CHILD IN A PARENT
TODAY.
TODAY.
TODAY. SO
TODAY. SO PLEASE GIVE.
YOU CAN DO TWO THINGS TO DAY.
YOU CAN GIVE.
CERTAINLY OF YOUR TIME.
WHICH IS SUPER VALUABLE BY
PLAYING THIS GAME.
AND FRANKLY IT'S FUN.
YOU CAN HAVE A GOOD TIME WITH
IT AND LEARN.
AND THEN OF COURSE, YOU KNOW,
BUY THE BOOKS.
GIVE IN ANY WAY YOU CAN.
EVERY DOLLAR MATTERS.
>> THE BOOKS ARE PHENOMENAL.
YOU WENT TO AFRICA, THESE
PICTURES, IT'S AMAZING THIS IS
A HOBBY FOR YOU, IT'S
BREATHTAKING.
BREATHTAKING. >> YOU'VE SEEN THE NUMBER ON
THE BOTTOM OF THE SCREEN, TEXT
THE WORD SIDS TO (206)448-4545
WE'LL SEND A LINK TO YOUR
WESTBOUND SITE SO YOU CAN LEARN
THE INFORMATION ON HOW TO PLAY
OR DONATE.
OR DONATE. THANK YOU FOR YOUR TIME.
I KNOW YOU'RE EXTREMELY BUSY
AND MAKING THE WORLD A BETTER
PLACE.
PLACE.
PLACE. >>
PLACE. >> THERE'S NO PLACE MORE
IMPORTANT THAN A CHILD.
SO A HUGE THANK YOU TO YOU AND
YOUR NETWORK AND EVERYBODY OUT
THERE