- If you're hosting an event, you'll wanna make a flyer
to tell the world, grab the audience's attention,
and pretty much give them FOMO,
make it so incredibly designed,
it could serve as a piece of art
long after the event has occurred.
Okay, maybe that's going a bit far,
but imagine creating a flyer
that's as beautiful as it is informative.
After watching this tutorial,
you'll no longer have to imagine, as I'll be showing you
some of Canva's top flyer templates,
produced by our community.
(energetic music)
Hi, I'm Tayla from the Space Creation team
and if you can't already tell,
I'm passionate about producing
beautifully-designed marketing materials.
So today, I'm gonna talk you through the key elements
that help create a captivating event flyer
and I'm gonna use some of my favorite Canva templates
to do so.
That way, you'll know exactly what to include
when it comes to designing something truly unique
and easy on the eye.
Sound good?
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We'll be uploading new videos just like this
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Before we get started,
I wanna point out the power of marketing flyers.
Now, not many people know this,
but the response rate of flyers is much greater
than most online marketing tactics
so it's definitely worth the time
and effort to design something spectacular.
So how do you do that,
using colors, fonts, and images to portray an image
or mood that'll appeal to your audience?
Let's start by focusing on imagery
because it can help communicate an idea or message quickly.
When it comes to selecting a main image for your flyer,
you'll want it to be something that's easily-identifiable
and related to your event.
For example, let's take a look at this flyer.
It's clearly about basketball.
The image is the most dominant element on the page
due to its color, size, and central position.
I really like how the creator has used bold lines
behind the ball to help it stand out
and give it a 3D effect.
Now, let's check out another design.
This time the creator has used more of a cartoon-style image
with bright colors and no outline.
Notice how your attention goes straight
to the running figure?
That's because it takes up at least a third of the page
and is made up of interesting shapes, colors, and textures.
The runner's foot and textured shoe
looks as though it's about to come through the page,
while the solid-colored footpath
sits flat in the background.
Let's look at another design that's incorporated imagery
in a different way.
This time, the image has been used
to frame up the rest of the design.
The use of the ticket stub immediately conveys
that it's promoting an event
and the gradient background gives it a retro feel.
The black background compared to the softer colors
creates a contrast and keeps focus on the text
inside the stub.
If you love this template as much as I do
and think ut would work for your next event,
please keep in mind it is only accessible to Pro users.
No subscription, no worries,
the other two I showed you are completely free to use
and I'll be showing you plenty more
throughout this tutorial.
I know I've been mentioning color as I go,
but now let's amp it up and explore
just how much much color can impact and enhance a design.
Check out this groovy food festival example.
I love this two-tone design.
It really helps give focus
to the detailed illustrations of the food.
This is a great look
if you wanna cluster multiple images together
without it looking too busy or overcrowded.
Now, let's take a look at another way color has been used
to jazz up a design.
Aside from black and white, only one color has been used
to help highlight key information
and move the eye around the page.
Naturally, your eye goes straight
to the larger section of green,
in this case, helping emphasize the name of the event,
then to the sax player,
and finally, the smaller details in between.
Now, none of this is a coincidence,
but rather the result of knowing how to use color
and create movement, balance, and focus.
Let's move on to discuss fonts.
Think carefully about the type of event you're hosting
and the atmosphere you're hoping to create on the day.
This should influence the style of font you select
for your flyer.
Check out this charity event flyer
and the serif font used for the main heading.
I described it as elegant because of its simplicity,
which ties in perfectly
with the graphic of hands reaching out.
The clever pairing of elements in this design
work together to create a warm and welcoming feel,
which is likely to attract the guests
that they would want at this event.
Now, I wanna show you another design
for a different audience,
people who love and appreciate street art.
The block letters are modern and jump out at you.
They look similar to spray paint on a wall.
Even the numbers have an interesting bend to them,
which aligns well
with this playful and experimental art genre.
Because the main headings are so commanding,
the creator has used a simple samsara font
to display minor details.
This helps to balance things out
and create a clear text hierarchy.
Now, we've discussed the use of imagery, color, and font,
but we haven't spoken a great deal
on how these elements come together
to express a feeling or a mood.
Now, when I look at this,
I imagine a dimly-lit bar, the fireplace, great music.
How did I conjure up this image without even seeing a photo?
It was purely based on the elements that have been used.
First of all, the snowflakes hint that it's a winter event.
Then the orange background reminds me
of the warmth of a fireplace.
By limiting the design to three colors,
the creator has achieved a classic retro look.
It helps give the impression the event will attract
a swanky crowd who appreciates good music and whiskey.
Now, if this was a real event,
I'd be sold based on how this flyer makes me feel.
Hopefully you've got some inspiration
on how to create a beautiful event flyer
that'll capture your audience's attention
and compel them to come along.
Remember, if you're struggling
to make something from scratch,
there are plenty of templates on Canva
to help you get started,
just like these ones I've been showing you.
Speaking of templates, I've got one more thing to show you.
See this picture here when you preview a template?
This indicates that it's been designed
by one of Canvas's creators.
When you click on it, it'll take you to their profile
where you can see all of their designs
and if you love their style, you can even follow them,
and get notifications every time they publish new templates.
(upbeat music)
Which flyer design was your favorite?
Let me know in the comments and subscribe to our channel
to be notified when a new video like this drops.
Happy designing.