A lot of what I'm trying to do
with the class, is to, again, is to
reiterate, You know what?
The stuff you're learning in this class
is gonna be out of date really quickly.
You know, two years best.
But that's fine, that is not a reason
not to take the class, that is not a reason
to be excited about the class,
because what I'm really teaching you
isn't just how to do this today,
it's about where are the resources
so that you can be always learning.
I have a student, a former student
who works in the Pay Per Click
advertising space, and she says at
her firm they are expected between
9 and 10 o'clock every morning to
read blogs about the industry.
And then if they see something interesting
you know share that around,
and have the sort of proverbial
water cooler conversation.
You know, that's the kind of thing
that I want the students to realize,
that after they graduate their not
expected to just know everything
at that point, they're expectations is
that they need to learn,
so it gets back to what I was saying
before. You don't go to college to
learn a specific thing,
you go to college so that you
can become a life long learner.
So that you are always learning.
And that's why I always use that
hashtag, is just that, it's just to
reiterate that, that it's not what
you're learning today that's really
important, it's that you're learning
how you learn, it's how, it's, it's
you're learning how to learn.
Because that's how you sort of have
not just a successful career,
but a successful life.
I really look to the students,
and I look to the alumni,
and I look to all the other resources
that I'm using to put together the
class, to keep me up to date.
And so, I always start with every class.
And I'm like, you know. So.
Anything interesting in digital marketing?
And so, I think the way that I always
keep learning is having this sense
sense of humility, that, that just
because I am the professor, I'm not
the socratic sage on this stage.
In many ways I think of my self more
of a conductor than a professor.
The main reason why I like teaching
this subject is because I don't,
I'm learning, I'm learning new stuff
all the time, and, and that's what
I think is the most valuable thing
about being a professor.
Is that I'm encouraged to always be
learning, and I want to share that sort
of love of learning with everybody else.
I do a session at the end of the quarter
on digital activism, how do people use
the skills that we've talked about
to try and make the world a better place?
I'm not talking about like Patagonia
having a cool hashtag encouraging people
to buy environmentally or something.
I'm talking about you know, what,
you know, what can we learn from
Black Lives Matter?
What can we learn from Arab Spring?
What can we learn from the Parkland Kids?
What can we sort of learn from anti-hate
groups in Europe?
Things like that. That's the thing
I'm most excited about, is having the
students understand that, the knowledge
that they've gotten isn't just going to
necessarily help them and their careers,
isn't going to necessarily help their boss
promote their products, it can really
make the world a better place.
And they way, and how powerful
that knowledge is.
My class really sort of leads to this
very easily, you know, a lot of digital
marketing is about blogging,
a lot of digital marketing is about
Google, ya know, a lot about digital
marketing is using web tools
and things like that.
But I guess at it's core what
I think is generalizable about my class
across other disciplines is this sense
of creating community,
and creating community not just
within the classroom, not just within
the alumni, but just also the people
that are interested in that topic overall.
So I think what I would really encourage
any faculty that are reading, or that are
learning about these open educational
practices, is how can you get as many
students as possible into that larger
learning community, and, and I would
imagine that you can do that no
matter what topic you're teaching.
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