Alright, Hello everyone James Wedmore here with jameswedmore.com and as you can see by
watching this video that the a wonderful beautiful woman next to me is Amy Porterfield A facebook
marketing experts and she is the Author a Facebook Marketing all in one for dummies.
She has done work for some big smart people like Tony Robins and she has just come out
with a brand new program that a, were gonna talking about a litle bit today, I'm really
excited about Facebook Influence.
So, Amy How are you?
thanks coming on today, Good.. How are you?
thanks for having me James..
Good..good.. so I like short content thats hight quality high value and strait to the
point.
So we wont spend too much time just cheat chatting, cause we just know each other but
lets do this.
Can you just give for some one out there whose problem ???? ??? already using Facebook for
there problem using as well it could be what is your biggest tips that you can share with
people right now to get more add of Facebook to grow their business.
So with Facebook Marketing in general, what you wanna think about is building your lead,
because what you think to have a bunch of fans but if you dont actually turn those fans
in same customers it is the kind of worthly to put all your efforts in the Facebook Marketing.
So I tip that i often tell my client and the people I worked way is make sure you turn
those fans and to leads and what I mean in leads is name and emails so that you can communicate
with them regularly.
So the way you do that is to turn your Facebook Page in to lead generating machine, and so,
let say you have a custom welcome tab which is really popular right now or reveal tab
a lot of people used.
Where none fans following a custom tab in you encourage them to click the like button
and then you send them over to your wall.
That's the perfect place that custom welcome tab to include optin to give away something
cool and exchange for the name and email.
So not only your collecting fans but you are actually getting their name and email, once
you do that then you start communicate with them a regular basis or say a weekly basis.
So not only are you touching them weekly with email that you are engaging with a money on
Facebook page, So craziest really robust relationships weather custom hearing from you and give you
valuable staff from you..
So its not enough to have a fan and engaging them on facebook but you need to get them
over to your email list too so that you get among both side in order to create a real
relationship right back..
Cool I like this, So I wanna just go deep.. for my first question is for those on your
Fan Page are you saying that your maintaining and going thier and creating a conversation
on a Fan Page and if so what you recommends a specific tactic to maintain the Fan Page.
Yah, so its you get the engagement going up your Facebook Page you need to get people
talking to you.
So, the way you do that is you know you probably heard ask question.
It's so important to ask your fan's question and get them engage..
Well, it's not enough just to ask question you got to ask question the right way there's
actually are to ask a question on Facebook..So what i mean by that, is when you ask question
make sure you think a response first, is that response can take a wide effort or a lot of
time on their projectly answer and you gonna ask something that gonna be typing and typing
that actually get your answer out or you can ask question just a one word or one quick
phrase in their own something else..
On Facebook the captive audience is none existence.
So you gonna be really careful with how you post things on Facebook in order to grab the
attention in get them to stay around long enough to comment.
So I may give one quick example, I worked for I used to work for a none profit or used
to consult for a none profit where on their Facebook Page they would help women and children
in Africa, so they raise money for children and women, so a mother's day they ask the
question what's one of your favorite stories about your Mom?
Now, that's a hard question to answer and steply gonna take a lot of thought a lot of
typing to answer it, So I encourage them next time to change it up and say, What's one word
that the best describe your Mom?
Yah, I like That, right..
So you got so much more engagement in you know everytime someone comments that's your
engagements score going out it doest matter they write a nobel or write one word it's
the comment in that counts so think of your response before you ask the questions.
I like that, So I'm going back cause we're gonna really quickly.
Is really about list building you know you get activity engagement on your Fan Page what
you really want, I still believe this and I see you do well power of email marketing
still there so much special, so can you talk a litle bit about how's specifically people
are going to give you their name and email address, like you know what it is what you
gonna do in order to get them to get it up to you..
Perfect, so there two ways that you could do it,
1.
Let's say you put or write on your custom welcome tab, so they follow on a tab you can
use iframe you can google figure out how you do that be you quick discuss from welcome
tab and write when they land on it such as mine is a good example of this I have a big
called to action click the like button above, But right on for that I have a free optin
for a social media free video series, So write on with that there's a little video of me
that tells on what about the free video series and optin to clip your name and email and
then from there I start communicating with them the auto responders.
So that's one way to do it right there custom welcome tab.
Why that works is kind of like giving them expectation of what they can expect from your
Facebook Page.
I'm gonna give you some really free cool content upright and you really should click the like
button cause imagine I'm gonna give you on my facebook page, So it's kind of like a prelude
to that or you could do a reveal tab where they come to your custom welcome tab all you
do says click tha like button above you just focusing on giving the like maybe tell what
they can expect from you page they click the like button and then you reveal an optin or
you'll say, Hey I will give you this free ebook, or thank so much to become a part of
my community I wanna give you a gift now sign up for this free what ever it is.
SO you could with either way before the like or after the like for those are two ways that
proven strategies to grow your list as well grow your fanbase.
Awesome, I love it.
Now, final question for those who have not yet created their page, do we choose a name
that is like just choose your business name or do you want something thats more like benefit,
oriented or something like that or do you have some inside on that.
That's a great question, it really depends on how people know you, You know I in my own
personal brand so people know Amy Porterfield before they might know everything that I do,
Because I do a few different thing with social media, So if your own personal brand I say,
choose your name that's gonna be most beneficial because that you could change things up you
can do product launches on your page you doesnt have to be just nero on focus, However if
your known for something that you can actually capitalize on those keywords then you could
choose that let's say you know you own a running a shoe company you can create a page around
the idea or around the activity running use the keywords that related to your niche that
way you attrack a larger audience even if they dont know your store you sale online
even better.
Awesome awesome, listen that's all I have for you today, thank you so much for taking
the time I know youre a busy woman right now, and undoubtedly so, But I have the opportunity
to look through FB Influence before any one else has very cool and it has an absulutely
incredible content so if you could be so kind and just tell a litle bit about FB Influence
and what people are gonna glim for that information and that be fantastic.
Yes, I am more than be excited to have you about FB Influence this is something working
now for so long that I cannot wait tell everbody search to experience it, So basically what
it is, its over 20 short training videos about have a master facebook, So we take you right
from the begining to the end that the great thing is I always throw in nuggets for the
begginers but also for those people are litle bit more advance and already have their facebook
page that they want to tweak it or take it for the next level.
So there's something in there if youre just getting started or if you actually have your
foundation in your just not giving the activity the results that you want.
So we go in the things like contest, facebook advertising how you get leads, how to actually
get people talking on your facebook page, how to build store friend on your facebook
page, And we cover it all, and then not only that we through in bunch of bonuses.
So I've done some training spin training in the past such How to create your social media
strategy in general, So I'm a whole training on now, which is really cool cause then you
can throw in facebook and in twitter in youtube and actually you can bring it all together.
So we have also some trainings on how to use facebook places and facebook deals things
that people just dont know about or you can actually take your facebook activity to an
entirely new places start seeing some revenue generating for facebook instead of a bunch
of activity, really focus on turning the fun and to a super fun, So actually become your
customer.
I like that, very cool Yah, I'm excited for this course, I know that you and Lewis Howes
put together at 25 minutes video giving some great content, giving people strategies right
a upfront.
The link could check out that video guys should gonna be below this video and to learn more
about FB Influence.
So, You Guys heard it first, from Amy Porterfield herself, Amy thank you so much for hanging
out with me today, thank you everyone else for listening and go get your facebook fan
page.
Make sure to turn it to a lead generating machine..
Everyone have a great day, talk to you soon.
Yah Bye!