- [Videographer] And rolling.
- Hi, I'm Eli,
creative lead in Brand Studio here at, wait.
Is there something on the camera?
- [Videographer] Yeah, what is that?
Oh, it's a little sticker.
- Do you have stickers on your laptop?
What about your drink bottle or car window?
Maybe even your camera lens?
If you're rocking a branded sticker
on any of your personal items,
you're helping that business increase their public exposure
and ultimately, their sales.
Stick around and I'll show you how to design stickers
for different purposes
and why I believe they should feature
in your marketing strategy.
(lively upbeat music)
Hi, I'm Eli, creative lead in Brand Studio at Canva.
In this tutorial, I'll show you how to design
a range of promotional stickers and get them printed.
But first, why are stickers such an effective marketing tool
aside from being inexpensive, easy to print, and distribute?
Well, in a recent survey,
over 90% of millennials said brand approval is influenced
by friends over social media or other forms of advertising.
This means they are far more likely to pay attention
to a sticker plastered on their friend's notebook
than a sponsored post on Instagram.
This, of course, is referencing word of mouth,
an age-old marketing strategy
that is no less powerful these days.
But before we go any further,
let's make sure we've subscribed to our channel,
like this video so others can see it too.
All right, let's talk sticker types.
There's the logo sticker,
comedy stickers, shopfront sticker or decal,
message stickers, packaging stickers,
care instructions, political messaging, loyalty stickers,
the list just goes on and on.
Each one serves a different purpose
so we'll work through a few of them.
Let's start with the most basic,
the logo sticker.
The logo is the foundation of your brand identity.
Ideally, it's going to grab everyone's attention
and separate your business from the competition.
Logo stickers help foster brand loyalty
and they also serve as free marketing for your business.
Let's quickly create a brand sticker for a record company.
(lively upbeat music)
First, we'll select a shape.
Think about where your customers are likely to put them
and what's gonna work best for your brands.
Choose a circle, oval, square, rectangle,
or even bumper sticker by typing it into the search bar.
Let's go with the circle one.
We'll then insert our logo
and adjust the dimensions to fit the shape.
(lively upbeat music)
I'll adjust the color of the background here
so the logo really stands out.
(lively music)
♪ What ♪
♪ Hey ♪
(lively music)
Once you've finished the design,
you can send it to print by heading up here.
The size menu has a nice little feature
that shows you how big it is by placing it on a laptop.
Changing the size will update the image
to show it in relation to the laptop.
Choose Gloss finish
if you want the colors to really stand out.
It also makes it pen resistant.
Select how many you want.
As you can see,
the more you get,
the cheaper each individual sticker becomes.
Fill in your payment details
and the sticker should be at your door within seven days.
(lively upbeat music)
It's so easy, isn't it?
Now let's create a storefront decal.
This type of sticker helps to inform people
of brands being stocked
and brings awareness to anyone window shopping.
They're also perfect for displaying social profiles,
announcing sales or discounts,
or simply adding personality to your shop.
Plus, they're much easier to put up
and remove than other forms of signage like paint
and usually last longer too.
Again, I'll start by choosing a shape,
♪ Come on, whoo ♪
Then I'm gonna choose our font.
(lively upbeat music)
Let's put the text,
"We stock Clementinie here!"
(lively upbeat music)
I'll use the curve effect
to make the letters go all the way around.
Now, a splash of pink in the center
to make it more eye-catching.
(lively upbeat music)
And finally, the logo.
(lively upbeat music)
Okay, I'm liking this already.
(lively music)
Using the square shape,
I can quickly put together a sticker
that alerts people to where our Instagram account
can be found.
I'll do a quick search for the Instagram logo,
drag and drop it over here.
Underneath, I'll put the handle
and maybe at the top I'll say, "Follow us on."
(lively upbeat music)
All right, onto our next one,
packaging stickers.
There's more to packaging than meets the eye, literally.
If you have a business that ships products,
your packaging should evoke emotion and excitement.
Think of packaging stickers as a way to add
to the customer experience,
a way to make them feel special
so they'll keep coming back for more.
I'll set the size to 15 by 10 centimeters.
When designing your packaging sticker,
remember to stay on brand.
Use your brand colors and fonts.
You should also have a clear idea
of where you plan to place your stickers
as this may influence aspects of your design.
Let's add the text, "Thank you"
and something about supporting small business.
Just keep it short and sweet.
We'll then just add the logo, website,
maybe a social profile.
Let's add a few more elements
to make it even more pleasing to the eye.
Remember, first impressions are everything.
♪ Ladies and gentlemen, be ever ♪
Now let's move on to the care instruction sticker.
We normally see care labels on garments,
but if you make handmade products
that are easily susceptible to wear and tear,
adding a care instruction sticker lets your customers know
that you care about their experience.
Let's say this is for a small business
that sells cups and mugs.
We'll keep this simple.
Choose our shape and backgrounds,
add our texts.
We'll choose our elements carefully
so they don't distract from the main message.
This is still a branding opportunity
so let's add a small logo and a website.
Let's play with the layout a little bit.
(lively upbeat music)
Now onto the last on our list,
special event stickers.
If you're throwing a special event
to drive more people to your store product,
giving away stickers can go a long way.
People love stickers that align to their values
so think about your event
and how that might meet your audience's expectations.
Let's make one now for a band.
Maybe something they could give out at their gig.
On the search bar,
we'll search for a template to get us started.
(lively upbeat music)
First, I'll switch out this circle for a love heart.
(lively music)
♪ What ♪
♪ Hey ♪
Then I'll adjust the colors
and add the band name and slogan.
Okay, this is looking good.
Now, onto the next on our list,
loyalty stickers.
Loyalty stickers are great for generating sales
and spreading the word about your company.
Here's an attention grabbing sticker for an exercise brand.
This design is so in your face,
it will be hard to miss.
One thing I wanna add in is a validity day.
That way, it's for a limited time only,
or I could create a section for it to be written in.
If I go with this option,
I'll just need to make sure it's printed on matte paper.
That way, the pen should stay on,
and there you have it.
(lively upbeat music)
This is a great strategy for getting lots of customers
when you're a new business or during a lean season.
Make sure to give your stickers some staying power
by making them relevant
and aesthetically pleasing to your target audience.
Stickers offer businesses an easy, fun,
and affordable way to showcase their identity
and get their brand known.
If people like and relate to your sticker design,
the more likely they are to proudly stick them
on their personal items.
(lively upbeat music)
♪ Come on, whoo, what ♪
(lively upbeat music)
If you've enjoyed this tutorial,
feel free to like and share this video.
Don't forget to subscribe to our channel
for more design tutorials and content,
and which sticker did you like the best?
Let us know in the comments.
Thanks for watching.