-Alright Nate, you are the YouTube strategy guru and we're going to talk a little bit
today about how to get YouTube to recommend your video. -Yeah,
you can really be strategic about that and get YouTube to promote your content. We're going to
dive into a few things because there's different types of traffic
and different ways to get that traffic. So, let's dive right in. -I look forward to it.
-So there are different types of traffic on YouTube.
We're going to dive into what those different types are and then show you how to get those
different types of traffic. Where you should start and the best strategy that
I love to teach that makes it predictable. Make sure that you can actually predict
how many views you're going to get. -Okay, so YouTube recommendations this has always been
baffling to me because I'm often wondering why I'm being recommended certain videos.
How those people is that something that they were able to do, "Hey. Mr. YouTube will you please
recommend my video to Scott Christopher?", I mean again, a high functioning [ __ ] hopefully none of
you are as bad as I am. -Let's start right here. So, we're looking at the Noelle Randall YouTube
channel. It's a very... successful channel that I produce
and we're on this reach. -Now let me ask you this. Is it a very... successful channel
because you produce it? -It is and if you want to see why I filmed a video I'll link to it right up
there where Noelle and I actually talk about why her channel's successful. What she did,
what she's doing differently now, that she's working. -I just noticed
you slid that in there, it was really nice. I just wanted to clarify. -Okay, so look right
here traffic source types. So, YouTube tells you where all your views are coming from. So, 38%
is coming from suggested videos. -Now, those are what we're talking about, the recommended video?
-We're talking about all of these. I'm going to call all three of these wait different ways that
YouTube is recommending your videos. So, suggested if you hover over it you'll see a little info bar.
Views from suggestions appearing alongside or after other videos. -Okay, so those are the ones
I was referring to. That was like, wow those pop up where do they come from. -Yeah, so if you're
watching one video it's going to recommend you know what you should watch this one next. -Yes
-That suggests -And if you leave it alone quite often it will just -Automatically play -Yeah
-Okay, so browse is next. If we hover over that it says traffic from the home page, home screen, the
subscription feed, and other browsing features. So, typically if you're on YouTube the home
page YouTube shows you a whole menu of options and that is often what's categorized here is browse.
So, typically a lot of browse traffic comes from subscribers but it doesn't have to be. If YouTube
thinks you know what we're going to suggest this video to them not after another video, we're going
to put it on the home screen that's browse. Okay and then this third one YouTube search.
It doesn't have an info bar there because I think we understand a little bit more
people are searching for something and then yours is recommended in the search
results. -Okay -So, notice on Noelle's I say that Noelle's channel is on fire.
I mean, you can see in the last 28 days she's had 22 million impressions. So she's getting a lot of
suggested traffic and you look percentage-wise. Yeah, suggested is the highest browses is below
it. Now I want to contrast that, I want to show you a brand new channel. -When you say
22 million impressions that's a passive thing from a YouTube person who's on YouTube,
right? I haven't looked for Noelle at all. -It could be search but it means that
from all the results that are in front of them yours has been one of them.
It's appeared as an impression. -Whether you've clicked on it or not it's there for you.
-Click means a click and a view means they've watched it for at least 30 seconds.
-Okay, alright. -So now I'm going to switch over, I want to show you Ted Thomas. Now, Ted is a
legend. He's known by like Russell Brunson, Russell Brunson apparently dedicated one
of his books to Ted. This pretty cool guy. [Siri Talking] I'm not talking to you Siri.
You know, we'll explain it so even since Siri can understand. So, a brand new thing... -That's
a good idea if we can play down to Siri's stupidity, we'll cover the whole world.
-Look at this, look at this growth. It's a brand new channel and we're not talking huge amount of
views but in the last month he's had 2,000 views. Now, we started this channel from... -This is
a legend. -Yeah, this legend. He's brand new on YouTube. -So, he's a legend and some other.
Because when you say legend on one of these I'm thinking he's a Mr. Beast legend. -No, he's a
legend in real estate, he's a legend in sales, and business and in fashion, clearly very clearly.
-Alright -But look at the growth. He's been getting more and more views and he's
added 120 subscribers out of his 193. So we're just getting started but he's had 120 of those
in the last 28 days. -Which is when he started? -Yeah, a little bit more than that but we go to
reach look at his, notice that search is the highest. Search is getting 38 percent and then
browse and suggested or below. With the strategy that I teach we lay a solid solid foundation
of search and so we'll start to see this. If we look at some of his better performing
videos let's see, you can come back to overview and you see his top-performing videos in this
period. So during the last 28 days, these are his top two videos let's just click on that top one.
You'll see, it's really started to take off, you know 84 days ago when we launched this episode
and it's really taken some time to get momentum. You can break down the analytics video by video
and you can see that he really got ranked in search. So it took some time to get some feelers
out there but then the algorithms like, "You know what this video is the best thing to show when
people are searching for these things", -That's cool. -Anyway, he so he's gotten 371 views.
-When you're talking about the algorithm. That's essentially what you say how can I get
YouTube to recommend me. YouTubeis the algorithm? In other words, it's not Leonard YouTube sitting
behind a desk saying, "I'm going to recommend it", I mean, obviously but still that's what
you're talking about is the algorithm is seeing that this is an important video.
It will put him higher. -Yeah, so there's actually a whole bunch of different algorithms,
a whole bunch of different formulas. There's the search engine, there's suggested,
there's browser. -Is that involved with the Google search engine or does YouTube have its own?
-YouTube has its own but Google often recommends people watch YouTube videos. So, your videos will
show up in Google search when you use the same strategy as well. When you get traffic from other
websites it shows up as external. I can show you that on the wills when we go back to that.
But I love this example of search because his is really starting to take off -And the topic
itself how to purchase tax lien properties in Florida. Right now with the real estate market
and what's happening it's another one of those earn big with only fifty dollars. I mean, yeah
that I think people would what do you call it... want that. -A big word to find and you found it.
Yeah, I mean we did the keyword research right. We didn't make up that title, how to purchase
tax lien properties in Florida. But we found that people are consistently searching for that each
month and when it's that specific and it's clearly related to his areas of expertise
we knew what to make the video about to get it to rank and to get it to have this search
traffic and so it's clearly working. So this is just one episode but we go
back and look for the stats for the whole channel and we see searches rising up. So,
this is kind of like the foundation stage. This is the stage where we where we begin and then you'll
start to have videos that will get promoted and get that suggested and browse traffic and
percentage-wise search seems like it's getting lower. Your search will actually continue to grow
but the suggested and browse will grow exponentially like Noelle's has done.
-Wow, that's pretty cool. -Okay, so back on Noelle's
channel if we look at all the other sources of traffic. So it shows external you know 21,000
views you can click on external and it will show you the different sources and I'm guessing one of
them right there Google search. So even Google is suggesting so almost 3,000 views have come to our
channel in the last month because of Google. Well, that makes sense because if people are searching
for those particular terms they would normally start on Google unless they know that they're
looking for a video, right? -Yeah -That's great -Yeah and the last thing that I want to really
emphasize I talked about it on Ted's channel how specific that title was, look at the the titles.
In fact, let me just view her channel this way. I'll just click your channel because I'm signed in
as a manager on Noelle's. Majority of the titles you'll see here are those leaf topics. Those
really specific topics but once you start building momentum and you start to have videos that spike
then you can start to make up your own titles that are more like magazine headlines more sensational
titles. So let's take a look and see okay make these two investments and never worry about
money again. Okay, that is not a leaf title. It's got 3,200 views so our channel's got
enough momentum with 300,000 subscribers. How can you write your own book in less
than 90 days that is a leaf title... The truth about real estate investing
it could go either way I'm not sure. I'd have to do the search and find out.
The fastest way to remove collections and charge offs, I'm guessing that is a leaf title.
Three ways to get money to buy a house. Typically people don't type in
three ways. So, you know that one's a magazine headline title and this is behind the scenes.
-And is it because she has enough viewers and enough subscribers
that now she's kind of marketing to them off of just this page saying, "Now I
know you're going to be here anyway. I can come up with my own titles that are
headlining your course." So right now we're doing a combination of both but if we go back
in time. -Because Mr. Beast at this point. -He doesn't -Make any title he wants -Yeah,
I mean and he didn't use the leaf strategy that's why it took him nine years to really well.
That's why it took him so many years to get started but he had it's a different type of...
-You should have been with Nate. -His channel wasn't backed by a business he
wasn't trying to promote himself as an expert like all my clients are.
-That's true -Okay, look at all these videos going back a year ago, every one of them how
to start a real estate flipping business. How to start a real estate investment club.
Should I get a real estate. -Those are definitely all searches.
-Every one of them back then like I'd say 95% of the videos we did, in the beginning, were 100...
95% were 100% leaf titles.
-We'll just go with that. -Absolutely, and if I may if I understand, if I remember
kind of the metaphor or the analogy there is that. You start with you know very basic how to sell a
house and as you move down the branch. You're adding more and more and then the leaf is like
the longest, how to sell a house in pensacola Florida for less than $30,000. -Right? So, if
we have a tree, we've got a trunk, branches, and leaves. The trunk is your core area of expertise.
-I just said that. -You're right... the branches are your categories and the leaves just like you
said the very long. -I didn't say it right but I mean that's yeah. -So that the moral of the story.
You don't want to make videos on trunk topics or branch topics especially in the beginning
like for the first year, only do leaf topics. -And then once you get to a certain point you
can start doing what she does. -Keep doing some leaves but then start going out and just going
after magazine headline topics. But make sure you lay that solid foundation of search first.
-I don't know what that was but we'll end with it. So, I really do want you to understand my leaf
strategy better. In fact, that's ingredient number one of five different ingredients that I teach
and I've put it all in another episode. So go watch that one next, I'll link to it right over
there. How to get a thousand views on YouTube in a day, we'll see you there.