- I know that everyone wants to get that shiny
YouTube subscriber plaque that shows off
you got 100,000 subscribers on YouTube, believe me, me too.
We're working our way there guys,
we're gonna do it together.
But I also wanna share with you that the way to get there
the YouTube metrics that matter
might not be the ones that you think,
and that's what today's video is about,
is how to know what are the metrics
that you really need to be measuring,
to get the subscribership, the viewership,
and everything all the engagement
that we wanna get on YouTube,
so you can grow your business
make an income, an impact, and profit through video.
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By the way, I put out videos like this every single week
helping entrepreneurs to grow their business
and scale their audience in ROI.
So be sure to click below and subscribe.
So I know we wanna look and be able to see
how many subscribers do we have,
and how many views this video have?
But what's more important to YouTube
are two metrics that I wonder if you even knew about.
And number one is your Watch Time.
How much are people actually watching your videos.
YouTube wants to keep people on their platform
makes sense, right?
They wanna be able to advertise to people,
they want people spending a lot of time on YouTube.
And if you're a creator that can keep people on YouTube,
they're gonna to reward you and benefit you
by putting you in front of more people
to watch your videos more.
If your video is getting a great Watch Time,
let's say your video is 10 minutes long,
and people are watching most of it,
that shows YouTube that this video has authority,
that it's keeping people entertained,
that it's an important video,
and they're gonna put that video in front of more people.
If your video is 10 minutes,
and people are only watching 30 seconds,
what do you think is going to happen to that video?
The algorithms are gonna go, this isn't a great video,
and they're not gonna put it in the top of search results,
so it's not gonna be seen.
It's like making an amazing masterpiece,
and hiding in the desert.
We wanna make content that people are actually watching,
that people are retained,
they're watching all the way through,
which is gonna benefit you,
it's gonna benefit your audience,
and it's gonna benefit YouTube.
It's a win win win, all the way around.
So when you're looking at your metrics,
you wanna look at the Retention, the Watch Time,
the Average View Duration.
How much are people actually watching in that video?
Are they watching all the way through?
Are they dropping off after 30 seconds?
And from that you wanna look at your video and see, why?
Is it that I had too long of an intro,
is it that I talked about something that was boring,
is it that I was controversial,
and people didn't watch wanna watch this anymore?
So you wanna learn from your previous videos,
by seeing the activity and the behavior
that your audience is taking,
and learn from that in your future videos.
This is so important because
the more people are watching your videos,
the longer they're watching, like I said,
YouTube is gonna put that in front of more people,
which is going to result in more views and more subscribers.
So the first thing you wanna pay attention to,
is the quality of the videos,
how that's getting people watching the video throughout,
and what that's leading towards for your Watch Time.
The second metric that really matters
is the Click Through Rate.
What does that mean?
It means of all the videos that people are seeing
when they search for something,
are they clicking through on yours, or your competitors?
And they're gonna click through on this based on mostly
your thumbnail and then of course the other metadata
like your title, your description, all of that information
that tells you to what this video is about.
So let's say you're looking for a YouTube video,
you type into the search engine, you have all these options.
How do you decide which video you wanna watch?
Is it based on the video,
maybe you you're familiar with the creator already,
maybe it's that the thumbnail stands out to you,
maybe it's the title of it stands out to you,
what is it about this video that can make you click through?
And a Click Through Rate is really important.
YouTube again wants to see of all the videos,
are the people choosing yours
or they choosing someone else's.
So your thumbnail is gonna to be so important
for this Click Through Rate.
And a lot of people don't pay attention to
what their thumbnails should be.
Your thumbnail should be engaging,
it should be maybe colorful,
it should have a big picture of you,
it should have good text that shows what the video is about.
Russell Brunson has a really great YouTube channel,
and I use his as an example a lot
when I'm teaching my students to show,
what a great example of YouTube thumbnails look like.
Now you'll also see on his YouTube channel that,
not all does thumbnails even have text.
Sometimes there's great images that will demonstrate
what the video is without actually writing the words.
I remember there was this one video where he's talking about
the concept of a value ladder, which is
about how to scale your audience in ROI
by having different levels of value
in different service offerings.
It's a picture of him
and it's a picture of a ladder next to it.
And I think there's like a question mark
or something in the thumbnail too.
And I love that because it didn't have to say
the title on the video,
but the image really spoke for itself.
You know, a picture is worth 1000 words.
So you wanna have this thumbnail that really stands out,
has a big picture of you,
or whatever the subject of the of the video is,
and whether it's words or another image
that demonstrates what this video is about.
So those are the two most important metrics that matter.
You want your Watch Time and your Click Through Rate.
That's what's going to show YouTube,
that your videos are important, that they have authority,
and to show you that they should put your videos
in front of more people when they're searching for content.
That's the way you're going to win on YouTube.
And if you wanna know more ways that you can win on YouTube
and how you can actually build your business on YouTube,
I have a 21 day infinite video impact challenge
where I help you over the 21 years
to help you build out your offerings
so for you to be able to sell your message around that,
and how to push that out to the market, even on autopilot.
We have students that within the 21 days
have gotten to 1000 subscribers
on their brand new YouTube channel,
and made money even in the 21 days
from their brand new offer.
So click the link below and go
or infiniteimpactchallenge.com to learn more about that.
Thanks so much for watching.
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