[Content Strategy] How I made $300,000 by Giving Everything away for FREE
In Gary Vaynerchuk’s book, ‘Jab, Jab, Jab, Right Hook’, he suggests that the only
way that you can build credibility or trust with an audience is by showing them authority
and your experience or your expertise in your niche, through value, an extreme value.
He even says, “Giving away my best content for free was my gateway drug to building all
of these amazing opportunities and relationships around him”.
In today’s video, I am going to show you how to giveaway all of your best tips and
tricks related to your industry and how to give them away for free then to take that
and turn it around and make a ton of money doing it.
So, stay tuned, let’s go.
[MUSIC 00:40 – 00:52] Alright, welcome back everybody, my name is
Jordan Steen aka Cereal Entrepreneur, thank you for joining me today.
So for those of you that are just starting out in your entrepreneurial journey, you have
to understand that if you want someone to trust you and believe you and start to actually
follow your content or the information that you are releasing, you have to be able to
build trust and credibility.
As a matter of fact, it is the biggest challenge that most business owners have because they
try to go out and they try to celebrate product or service before they ever shown an audience
that they know, what they are talking about.
So the best way that you can actually do that is by giving away your best content or information
related to your industry, for free.
So, before we get into all of these really cool information, make sure you do one thing
beneficial to you and hit the subscribe button and then the notification bell right down
below, the bottom right hand corner in this video and that will make sure that you get
all of our free training, our giveaways and everything like that.
So, for a lot of you, starting your marketing agency or if you are starting a personal brand,
a lot of the time, people ask me, well Jordan, if I give it all away for free, then what
value can I sell them?
Like what product am I actually going to sell them if I teach them how to do it all for
free?
And here’s the trick, usually if it is a personal brand and you are trying to give
away the information, you just giveaway just enough to get them going, just enough that’s
going to get them maybe a result that they are looking for but it doesn’t solve the
whole piece of the pie.
Right and so let’s talk about how we broke this strategy down.
So, for Facebook marketing, let’s say that’s our example, right?
If we wanted to talk about Facebook marketing and show people that I was a Facebook marketing
expert, how would I do this without giving everything away?
Well, it is pretty simple actually.
We will go to the board and we will say, okay, so what are all of the Facebook marketing
topics?
We could talk about audiences, right and targeting.
I can talk about the pixel, I can talk about ad adjectives, talk about business manager
and so, here’s the thing.
I can create all of these different videos and even just if I wanted to focus on business
manager alone, I could focus on 1 specific tab in business manager, maybe create a quick
video on that.
Maybe it is the business settings tab where you are able to setup multiple accounts and
multiple ad accounts right?
I could focus on that tab and just that one topic specifically and create a video on it.
I guess the issue breaks down for those people.
Everything is put out there, right?
On YouTube and we are giving away all of these value for free.
But it is all pieced out there separately.
Everything, it is in 150, 250 different pieces with no structure, right?
Even if you create playlist on your channel, that’s fine but here is the thing, it is
still difficult to know where do I start and where do I end?
How do I know I get a starting place and then an end point?
And that’s where putting together a product or something like that helps them get to that,
you know, end result that they are ultimately looking for which is start here as a beginner,
work your way down to here and know what you are doing, right?
Become an expert, right?
And so that’s what this does, by giving away your content for free and basically promoting
a product or service for free and giving that information out to your audience, you are
able to build a relationship.
Show them that you know what you are talking about, not only that you can show them that
you know what you are talking about and you are going to be able to help them get the
same desired result as well, right?
And this relates to anything whether it’s a personal brand or whether it is an actual
business in a local area.
The next tip, I want to talk to you guys about and it is one of the most difficult ones to
really stick to is Consistency.
Okay and here’s what happens, it is either, you are too busy already to create consisting
content and you have promised to do 2 videos a week or a video a week, right?
That’s very hard to do, to produce, to shoot to come up with ideas and topics to cover
every single time, provide the research and really put together a quality product, right?
So if you plan to do it on a daily basis, you need to have a team behind you to help
facilitate all of the other aspects, the creative side, the design side, the copy side, the
publishing all of that stuff needs to be taken care of, so that way you can focus on creating
the actual content.
But people usually get stuck and that’s where they have an issue because they can’t
hold to that consistency.
So they either try to do too much and then they can’t get consistence sort of [Inaudible
04:56] they stop or they are consistent in general, they will post, you know, a video
a week or 2 videos a week and then they’ll start to fall off and then it will get like
one video every week sometimes and then you know, sometimes two videos a week, so their
consistency drops off.
And what happens is the audience starts to say well we don’t know when the hell you
are going to upload videos, right?
But if I can expect to upload those videos then you can expect your audience to stay
tuned and to stay into what you are actually doing.
If you do it consistently, your audience will love you for it and they will keep coming
back over and over again.
If they know when and where to find you, they are going to come back, as long as the content
is quality.
So, creating a consistent you know, content marketing plan can be you know, challenging.
So if you are looking for a video on that kind of training, check out this link up here
in the top right hand corner.
It will show you a little bit about consistent marketing and planning and how to setup that
content calendar.
One of the next steps that you are actually going to want to take in your you know, free
content journey is actually have a plan for what happens after they consume your free
stuff because ultimately yes, you are trying to give value and giveaway free information
but you need to make money to run your business right?
You can’t just give everything for free for ever because you know, how are you going
to survive, right?
How are you going to pay the bills?
So when you create a plan to giveaway free content, so for, in this example, we are going
to give an eBook on how to make 6 figures online, you know, say that was our content
or our value piece that we are trying giveaway to our audience, right?
We know that we want to follow up with these people in an email automation, right?
So we are going to send them a welcome email and then we are going to send them that guide
that we referred to here.
Then we are going to continue them through a, you know, more value content.
We are not going to try to sell them in the next two emails, we might wait till the 3rd,
5th email something like that.
Actually well, 4th or 5th email to try and sell them anything or introduce them to a
product, right?
Because it is a cold lead.
What we also know is that when someone reads this email right here, we want to send them
through Facebook remarketing audience, right?
We will add them to a remarketing audience on Facebook and we do that by knowing that
they open this email and then that’s it.
Now we are remarketing to them on Facebook and Instagram.
So we have a plan to actually monetize.
We say that okay, you know, we are driving this value content and then ultimately this
value content, this would be the last from right here, you know, it would go through
another series of other you know, value content here, right?
And then there would be other ads coming off over here to remarket to them and you know,
show them the opportunity, testimonial, stuff like that, whatever your product is and then
ultimately you are driving them to this sales page, right?
Sales page here, is where you are actually going to try and get them to buy the product.
And so you have to work them through some content provide value and show them your authority
in your, your value to them.
Why your product or your service is important to them and why they can use it and that’s
what this content flow, this sales funnel really, ad funnel does to land clients and
land you know, more customers for whatever you know, personal brand or client that you
are trying to work this campaign for.
And my final piece of advice to you guys and this is something we think we do a really
great job at, is following up with the people who actually purchased your product and keeping
them involved with your brand.
So you want to actually create some remarketing campaigns or onboarding tight campaigns for
the people who actually sign on or purchase whatever product or service it is that you
offer.
And again this is going to build that trust and credibility with them and make them more
willing to go out and talk about and promote your product or service to other people.
Oh and if you need help creating content for any type of brand or business out there and
you struggle with coming up with ideas, check out this video we put together appear in the
top right hand corner and we will show you how we come up with our really cool content
ideas, every single week.
Really quickly guys, have you tried to giveaway value before for either a business or for
a client or something like that and it hasn’t worked out well for you as far as getting
new leads or people interested in that content you are creating?
If so, leave a comment below saying that yeah, that’s happened to me, I would like to discuss
why and figure out what is it maybe about that experience that your audience didn’t
enjoy or figure out why they didn’t download whatever template or you know, sign on for
whatever value that you are trying to give away.
That’s it for me everybody.
I am going to get out of here for today.
Make sure you hit that subscribe button and the notification bell at the bottom right
hand corner of these videos that way you get all of our training and our free content and
free giveaways that we do here at Cereal Entrepreneur.
Oh and do me a favor, hit the Thumbs up right below this video if you found value in today’s
lesson.
But until next time guys, Cereal Entrepreneur out, see you!
[Music 09:23 – 09:31] Ready to start living the 6 figure, work wherever,
be your own boss lifestyle?
Well, at Cereal Entrepreneur Academy, we will teach you how to use a laptop and internet
to start your own social media and digital marketing agency.
Get started with our free Facebook ads training.
Links in the description below guys.
See you in the course.
Cereal Entrepreneur out.
[Music 09:47 – 09:56] [END OF AUDIO 10:00]