- Do you have a nonfiction book coming out
in the next six to 12 months?
Great, now is the perfect time
to make these two important lists of people.
Stick around and I'll tell you about them.
(exciting music)
Hey, I'm Julie the book broad with booklaunchers.com,
your fabulous professional self-publishing team
that helps you write, publish and sell nonfiction books
that grow your business and make you money.
Before I share these two super important lists with you,
I want to pause and send you my deep appreciation.
You make my day with your comments, your likes
and your shares of my videos.
It's why we now release two videos a week
on Tuesdays and Fridays.
Yay.
Double the fun.
You can blame or thank people like Mandy Lynn,
Mark James, Miss Amber, Kevin Maguire,
Rebecca Wagner, Strong Bear, Fee O'Shea.
These are just a few of my YouTube besties
that leave comments and continue to show up
and support the channel
and encourage me to keep on shooting videos.
Thank you to each of you.
I really, really appreciate you.
Let's dive in to this juicy little subject
which is book launch planning.
There are two teams of people you want to form
and the earlier you identify the players on these teams,
the better.
Team number one, your influencer list.
What is an influencer?
Influencers are the most significant sales tool
from the dawn of publishing.
A powerful influencer helps you sell your book.
Influencers are notable people, thought-leaders,
media personalities or even celebrities.
They help by lending you and your book their credibility.
A note in their newsletter,
a smartly crafted blurb or a testimonial
or an opportunity to be on their stage or podcast
is the difference between selling a hundred copies
and selling thousands of copies
but not just anyone is an influencer.
You need someone respected who has a platform
to share your message with their audience.
The ideal influencer also has your target reader
in their network.
Just because you connect with someone
who is on TV for example
doesn't mean they're your best person to promote your book.
Will your reader know who they are?
Will your reader, your ideal reader trust what they say?
These are people in the spotlight,
well known already for their work in your industry
or around a similar industry.
I'm talking about the Jillian Michaels of fitness,
the Ryan Holidays of marketing, the Tim Cook of technology
or Sara Blakely of building billion dollar businesses,
the Lori Greiner of inventions, that kind of thing
but also lesser known still highly influential folks
that have big followings,
they can move needles when it comes to public awareness
and public opinion of your book.
So make a list.
When you're making this list,
you might even want to note on there what you want to ask them
or why you think they'd be great for your book.
Team number two, your book army list.
Your book army is a network of people you know
who will support the book.
This list includes friends, family, colleagues,
social media followers, groups you're a member of,
clients and basically your email lists.
This is your LinkedIn network, your alumni list,
your mom's friends and so on.
Ideally, these folks are people who will love your content
and want to support you
but the book army is your direct audience
and they can be asked to purchase the book,
leave reviews, share the book on their own social media
and to their email networks.
Consider them a ready made audience
waiting for your marching orders to support your book.
This is different than your influencer list
because you most likely know these folks.
They follow you on social media.
They are on your email newsletter list.
They have connected with you
or have some other shared space with you.
So create your book army list.
If you use email marketing like ConvertKit
which is the one we recommend,
you can prepare by tagging them in your email list
as book army.
This list may initially not have specific names
just so you know.
Initially, you might be saying
people at my real estate association
and the people at my book club,
the people in my alumni network.
Later on, you're going to want to add names
and communicate directly with them
to see if they'll be a part of your book army.
In a future video, we're going to talk about
what you'll be asking of your book army
and how to make the most of a small
but enthusiastic fan base
because we have some great client success stories
to share with you there.
So those are the two lists you should get working on now.
What to do with them?
Well, part of what you'll be doing with them
you can learn from Amazon reviews.
So this will help with what to ask but I'm curious,
in the comments below can you tell me
who the number one person on your influencer list
would be or is?
Let me know
and make sure you subscribe to the channel below.
Turn those notifications on, ding,
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so YouTube knows you dig this content.
Now, go ahead, check out those other videos
to help you with Amazon reviews.
(exciting music)