Are you looking to hire a videographer for your business and you're trying to
now figure out when do I decide to do this and how do I go about doing it?
I'm gonna help you answer those questions right now. So first off, when do
you decide to hire a videographer? There's two things to really ponder here:
first is maybe you don't have the time or talent, or maybe there's a need or
requirement for a higher production quality that you can deliver yourself,
meaning the end video needs to look better than what you can do. Those are
really the 2 areas, the reasons why you would decide: "Okay, now I need a
videographer". Because if you can do it and your budget is very low, pull out your
camera, your your phone and use use that and learn it yourself. The equipment's
not that expensive, but when you need to have a delivery, going on a certain
medium or being able to deliver to a certain platform and there's a
requirement to some certain level of quality that you can't deliver or you may
be you no longer have the time, because you need to focus more on the content
creation, keeping things organized, being able to for the end delivery. Hey, that's
a good indicator time to hire a videographer. Next question is: how do you
go about doing it? How do you go about hiring a videographer? Two things I want
to cover here. First is: do you need a director of photography type mindset or
video producer? In other words, do you need someone who is more creatively
gifted and the way they look at things, or more organized, detailed
individual? Most videographers are destined for one of those two tracks. A
director of photography in the film world is the person who sets up the shot and
and they look at everything, through the lens, and they love the equipment,
the settings and they their real desire is creating this art, this
end piece that's just beautiful to look at. On the other side, a more organized
individual, a video producer in the corporate world, is someone who loves
keeping things organized and there do very detail-oriented, they love setting up
shot lists and schedules, they love interviewing and interacting with the
talent of the actor or the rest of the crew, if you have other crew. And they're
really keen on making sure the end delivery of the video, it accomplishes
the purpose and that the content of it matters, what's being
said, not that only that looks pretty. Now I'm going to the extremes
here, you'll find people that are kind of, sort of in the middle but
most videographers are destined for one of those two tracks. So you need to
decide which one do you need. And also then realize, whichever one you get,
you're gonna have to play the opposite. If you're gonna be the only other person
in your two-man crew. So if you get a creative DP, director of photography,
person then you need to be the more organized, detailed individual to make
sure that what's being said and delivered actually accomplishes your
purpose and they'll make sure it looks beautiful.
Or maybe you're more creatively, intuistic type of individual, and you need
someone to keep you on line and detail-oriented to make sure that it's
delivered. So realize which one do you need. The second thing I want to cover is,
okay, where do you find them, where do you hire a good videographer? Now, there are
many sites that you could go and look at and fill ill form and then even browse
schedules but I'm gonna suggest the best way to find one, a
videographer, is post on your social media, post on LinkedIn or Facebook to
your network. There is almost 125% chance- I just made up that up percentage-
that someone in your network is gonna know at least one videographer, there are
many out there, there are many people that have a passion and love of video and
you're gonna find them. So then just posting that question out there, with the
mindset of who you're looking for and if you can maybe even use some words and
terminology to steer your network in the right direction. "I'm looking for someone
who's very creative and gifted in technology and love setting up a
beautiful shot" or "I need someone who is more organized but knows the equipment
but can help me interview and ask questions and be able to help tell my
story". Being able to ask those questions in the right way so the person you
get in the end is what you need, what you want. Hopefully this was helpful of
knowing now when you need to hire videographer and how to go about doing
it. I'm gonna put together some resources, maybe a little questionnaire that you
can have when you do your interview with your videographer, that you can download
take a look at that. I'm Alex with Your Local Studio. Hope this was helpful and
I'll see you all next time!