ON
ON TV.
ON TV. WE
ON TV. WE HAVE ONE MORE AND I
HAVE TO SAY, WE HAVE
SAVED ONE OF THE BEST
FOR LAST.
FOR LAST.
FOR LAST. CHECK THIS OUT.
HOW GOOD ARE YOUR CELL
PHONE VIDEOS?
PHONE VIDEOS? NOT GREAT.
NOT GREAT. ESPECIALLY WHEN YOU TRY
TO ZOOM IN.
YOU HAVE THE KID ON THE
SCHOOL FLAY.
SCHOOL FLAY. -- PLAY.
-- PLAY.
-- PLAY. MAYBE THE KID ON THE
SOCCER FIELD.
SOCCER FIELD. TAKING PICTURES OF
BIRDS, WILDLIFE?
BIRDS, WILDLIFE? YOU WANT TO CAPTURE
LANDSCAPES, DETAIL?
LANDSCAPES, DETAIL? YOU WANT TO GET REALLY
CLOSE?
CLOSE?
CLOSE? HOW ABOUT A CRYSTAL
CLEAR CLOSEUP?
CLEAR CLOSEUP? MAYBE YOU WANT REALLY
GREAT PHOTOS FOR SOCIAL
MEDIA.
MEDIA.
MEDIA. NOW YOU CAN TURN ANY
CELL PHONE CAMERA INTO A
REAL CAMERA, AND IT'S
ALMOST LIKE HAVING A
PAIR OF BINOCULARS WITH
YOU.
YOU.
YOU. ALL
YOU. ALL AT THE SAME TIME.
THIS SOLD OUT.
THE INSTANT IT DEBUTED
AT HSN.
AT HSN.
AT HSN. WE'LL TELL YOU ALL ABOUT
IT.
IT.
IT. EVERYONE CAN SEE WITH
THIS IS ALL ABOUT.
BECAUSE WE'VE ALL TRIED
ZOOMING IN.
ZOOMING IN. AND THE RESULTS ARE NOT
PRETTY.
PRETTY.
PRETTY. >> Guest: NOT SO GOOD.
WE LOVE TO TAKE PICTURES
WITH OUR CAMERAS OR
PHONES.
PHONES.
PHONES. CAN YOU SEE THIS
BEAUTIFUL VASE?
BEAUTIFUL VASE? MANTLE.
MANTLE.
MANTLE. HERE'S WHAT IT LOOKS
LIKE WHEN YOU TAKE THE
ZOOM LENS OFF.
YOU CAN'T EVEN TELL THAT
THERE ARE VASES OVER
THERE.
THERE.
THERE. OR
THERE. OR THAT THERE IS A
PICTURE.
PICTURE.
PICTURE. THAT'S THE BEAUTY OF
THAT ZOOM LENS.
IT'S THAT TELEPHOTO
LENS.
LENS.
LENS. THIS IS WHAT WE LOVE
ABOUT IT.
ABOUT IT.
ABOUT IT. THIS IS COMING TO US
FROM BELL AND HOWELL.
THEY CREATED THE VERY
FIRST IN-HOME CAMCORDER.
SO WE COULD CAPTURE OUR
FIRST HOME VIDEOS THIS.
IS GOING TO BE PERFECT
FOR YOUR PHOTOS AND
VIDEOS.
VIDEOS.
VIDEOS. YOU DON'T NEED AN EXTRA
APP FOR THIS.
NOTHING TO POWER IT.
YOU ARE RECEIVING THREE
LENSES HERE.
LENSES HERE. YOU'RE GETTING THAT
TELEPHOTO LENS.
TELEPHOTO LENS. THIS IS FULLY
ADJUSTABLE.
ADJUSTABLE. SO YOU'RE GOING TO BE
ABLE TO FOCUS IT.
YOU'RE GETTING THAT
LARGE CLIP THAT CLIP IT
INTO.
INTO.
INTO. AND
INTO. AND YOU'RE ALSO GETTING
A SMALL CLIP WITH A
SMALL LENS.
SMALL LENS. THIS IS FOR YOUR MACRO.
AND EVEN GETTING A FISH-
EYE LENS THAT YOU CAN
SCREW RIGHT IN.
IF I TOLD YOU THE
CONTENTS OF THIS LITTLE
CONVENIENT, HAND-CARRY,
CONVENIENT, HAND-CARRY, LIGHTWEIGHT POUCH, COULD
BE ALL YOU NEED TO
TRANSFORM YOUR CELL
PHONE INTO YOUR FAVORITE
CAMERA, I MEAN, THAT'S
PRETTY COOL, RIGHT?
REALLY IS COOL.
>> Host: THIS IS SUCH A
COOL IDEA.
COOL IDEA. BECAUSE HOW MANY OF YOU
HAVE BEEN AT THE PERFECT
TIME, CAPTURING THE
PERFECT MOMENT.
PERFECT MOMENT. AND AS SOON AS YOU ZOOM
IN, YOU LOSE ALL THE
CLARITY OF YOUR PHOTO
OUR YOUR VIDEO.
IT GETS A LITTLE
PIXELATED.
PIXELATED. A LITTLE FUZZY.
>> FALLS APART.
>> I SAW THE MOST
AMAZING OSPREY THE OTHER
DAY.
DAY.
DAY. IT
DAY. IT WAS SITTING ON THIS
TREE.
TREE.
TREE. RIGHT DOWN FROM MY
APARTMENT.
APARTMENT. AND I REALIZED, THIS IS
NOT GOING TO BE A GOOD
PICTURE.
PICTURE.
PICTURE. AND NOBODY IS GOING TO
BELIEVE ME.
BELIEVE ME. WHETHER IT'S WILDLIFE.
WHETHER IT'S
WHETHER IT'S SIGHTSEEING.
SIGHTSEEING. MAYBE YOU'RE EXPLORING
THE TEMPLES OR THE
PYRAMIDS OR TAKING THE
WONDERFUL TRIP OF THE
LIFETIME IN EUROPE.
MOST OF US ARE NOT GOING
TO CARRY A BIG CAMERA
BAG, EVERYWHERE WE GO,
WITH ALL OF THOSE
DIFFERENT LENSES.
DIFFERENT LENSES. AND A CELL PHONE.
MOST OF US WANT OUR
PICTURES ON OUR CELL
PHONES.
PHONES.
PHONES. WE CAN INSTANTLY SHARE
THEM TO SOCIAL MEDIA.
THIS IS SUCH A FUN WAY
TO GET REALLY GREAT
PHOTOS ON YOUR CELL
PHONE THAT YOU CAN SHARE
OR DOWNLOAD OR E-MAIL
INSTANTLY.
INSTANTLY. >> Guest: INSTANTLY.
YOU CAN SHARE INSTANTLY,
POST TO SOCIAL MEDIA.
LOOK HOW UP CLOSE WE ARE
TO THAT BEAUTIFUL PIECE
OF WOODEN ART.
LET ME SHOW YOU, WITHOUT
YOUR BELL AND HOWELL TAC
ZOOM.
ZOOM.
ZOOM. YOU
ZOOM. YOU CAN'T EVEN TELL IT'S
THERE.
THERE.
THERE. AND IF I HEAR ONE MORE
TIME, ONE OF MY FRIENDS
ON SOCIAL MEDIA,
APOLOGIZING FOR A
PICTURE, AS THEY'RE
POSTING IT, BECAUSE THE
QUALITY IS TERRIBLE.
I'M GOING TO LOSE MY
MID, RIGHT?
MID, RIGHT? LIKE WE DON'T WANT TO
APOLOGIZE FOR OUR
PICTURES WE WANT TO
REALLY CELEBRATE THEM.
AND IF YOU ARE TAKING
THE LIFETIME TRIP.
YOU DON'T WANT TO TRUST
YOUR CELL PHONE CAMERA
WITHOUT THAT ZOOM LENS.
SARAH, I THINK IT WAS
VERY APT THAT YOU TALKED
ABOUT BIRD WATCHING.
WE HAD OUR FRIEND MIKE
ACOSTA GO OUT AND TAKE
PICTURES FOR US.
>> Host: I'M A BIRD
NERD.
NERD.
NERD. >>
NERD. >> Guest: YOU CAN SHARE
SOME OF THE BEAUTIFUL
WILDLIFE YOU SAW ON YOUR
WALK.
WALK.
WALK. BUT
WALK. BUT NOT IF YOU DON'T
HAVE THE RIGHT TOOL FOR
THE JOB.
THE JOB.
THE JOB. SO THERE'S A DARLING
LITTLE BIRD.
LITTLE BIRD. RIGHT HERE IN THE NEST.
IF YOU POSTED THAT ON
SOCIAL MEDIA.
SOCIAL MEDIA. ON INSTAGRAM OR
FACEBOOK, YOUR FRIENDS
WOULD BE LIKE, WHAT ARE
YOU TALKING ABOUT?
I DON'T SEE A BIRD
THERE.
THERE.
THERE. HERE'S YOUR BELL AND
HOWELL TAC ZOOM.
LOOK AT THE BABY RIGHT
THERE.
THERE.
THERE. READY TO EAT A MEAL AM
LOOK AT THAT.
>> Host: SUPER CLEAR.
>> Guest: GREAT DETAIL
WITH THAT.
WITH THAT. LET'S TALK ABOUT THE
COLORS YOU SEE AS WELL.
BEAUTIFUL COLORATIONS.
BEAUTIFUL COLORATIONS. THESE ARE BIG, GIANT,
YELLOW FLOWERS UP IN THE
TREE.
TREE.
TREE. AND
TREE. AND THERE'S A CLUSTER
RIGHT HERE.
RIGHT HERE. BUT YOU CAN'T SEE THE
DETAIL.
DETAIL.
DETAIL. WHAT IF YOU WANT TO GET
CLOSER.
CLOSER.
CLOSER. LOOK WHAT YOU CAN DO
WITH THAT TAX ZOOM.
YOU CAN SEE SO MUCH
VIVID DETAIL.
VIVID DETAIL. THE BRIGHT, DETAIL.
THIS IS TRULY AMAZING
TECHNOLOGY.
TECHNOLOGY. HERE'S A BEAUTIFUL WIDE-
ANGLE SHOT.
ANGLE SHOT. YOU CAN SEE A LOT OF
DETAIL HERE.
DETAIL HERE. IN THE SKYLINE, IN THE
TREE, IN THE GRASS.
BUT I BET YOU CAN'T SEE
THE BOAT HERE IN THE
DISTANCE.
DISTANCE.
DISTANCE. MAYBE YOU WANT TO TAKE A
PICTURE IN THE CRUZSHIP
OR MAYBE YOU WANT TO
TAKE PICTURES OF BOATS
OUT IN THE WATER.
CAN'T EVEN SEE THAT
BOAT.
BOAT.
BOAT. >>
BOAT. >> Host: I HAD NO IDEA
THERE WAS A BOAT ON THE
WATER.
WATER.
WATER. >>
WATER. >> Guest: IT'S LIKE A
TINY LINE ON THE
HORIZON.
HORIZON.
HORIZON. HERE IT S. LOOK AT THE
DETAIL.
DETAIL.
DETAIL. >> Host: YOU DID THAT
WITH YOUR CELL PHONE!
>> Guest: SO MIKE
SARCOSTA, OUR FRIEND,
TOOK THESE PICTURES AND
OUR LEGAL DEPARTMENT
ACTUALLY ASKED HIM TO
PROVE IT BY SHOWING HIS
CAMERA ROLL.
CAMERA ROLL. SO HE HAD TO CHECK AND
DOUBLE CHECK TO MAKE
SURE WE WERE ON THE UP
AND UP.
AND UP.
AND UP. >> Host: LET ME JUST
TELL EVERYONE.
TELL EVERYONE. YOU'RE GETTING
YOU'RE GETTING EVERYTHING YOU NEED.
A TRIPOD, DIFFERENT
LENSES.
LENSES.
LENSES. AND ALL OF THOSE ITEMS.
BUT THIS IS ON TRACK FOR
ANOTHER SELLOUT TODAY.
IT'S SOLD OUT INSTANTLY.
THE MOMENT IT DEBUTED
HERE AT HSN.
IT TOOK US SIX MONTHS TO
GET BACK INTO STOCK.
SO ENJOY.
SO ENJOY.
SO ENJOY. YOU'RE GETTING ALL OF
THIS FOR LESS THAN $20
WHAT I WOULDN'T GIVE TO
HAVE THIS SEVERAL YEARS
AGO, WHEN WE FIRST
STARTED TAKING PICTURES
WITH OUR CELL PHONE.
DO YOU KNOW, I WAS
LOOKING UP A CELL PHONE
VIDEO FROM THREE OR FOUR
YEARS AGO.
YEARS AGO. IT'S SO GRAINY.
CELL PHONES KEEP
IMPROVING.
IMPROVING. BUT THEY'RE NOTHING LIKE
WHAT YOU CAN DO WITH THE
PROFESSIONAL CAMERA.
PROFESSIONAL CAMERA. >> Guest: IT'S SO TRUE.
>> Host: THE DIFFERENCE
IS A 10X OPTICAL ZOOM.
EZ.
EZ.
EZ. >>
EZ. >> Guest: OR IF YOU'D
LIKE TO GET CLOSER TO
YOUR SUBJECTS THAN EVER
BEFORE.
BEFORE.
BEFORE. WE GOT REALLY, REALLY
CLOSE WITH OUR MACRO
LENS.
LENS.
LENS. I
LENS. I WANT TO SHOW YOU
QUICKLY HOW THE LENSES
WORK.
WORK.
WORK. AND
WORK. AND THEN I'M GOING TO
SHOW YOU HOW TO PUT THE
LENS RIGHT ONTO YOUR
PHONE OR TABLET.
ALL YOU'RE DOING IS
SCREWING IT IN.
SO IT SCREWS INTO THIS
CLIP.
CLIP.
CLIP. AND
CLIP. AND YOU GET A SMALL CLIP
FOR YOUR SMALLER LENSES.
AND LARGE CLIP FOR YOUR
TELEPHOTO LENS.
TELEPHOTO LENS. THAT'S IT.
THAT'S IT. THEN ALL YOU'RE DOING IS
TAKING YOUR DEVICE.
PHONE, TABLET.
PHONE, TABLET. DOESN'T MATTER.
DOESN'T MATTER. THEN YOU'RE GOING TO
GRAB THIS DEVICE.
AND PUT IT RIGHT OVER
THE LENS OF THAT DEVICE.
AND YOU'RE GOING TO BE
ABLE TO GET SO NICE AND
CLOSE TO YOUR SUBJECTS.
HERE'S THE BUTTERFLY
PICTURE I SHOT JUST A
SECOND AGO.
SECOND AGO. AND I SHOT ANOTHER.
JUST TO SHOW YOU LIVE.
BUT LOOK AT THE DETAIL
WE'RE ABLE TO SEE ON
THAT BUTTERFLY'S WING.
LOOK AT THE TEXTURAL
DETAIL.
DETAIL.
DETAIL. THIS IS NOT A LARGE
BUTTERFLY.
BUTTERFLY. BUT LOOK HOW YOU CAN GET
SO INCREDIBLY NICE AND
CLOSE TO EVERY SINGLE
SUBJECT THAT YOU'RE
TAKING PICTURES OF.
ISN'T THAT AMAZING?
SO IF YOU'RE SELLING
LIKE YOU SAID, ON SOCIAL
MEDIA.
MEDIA.
MEDIA. ON
MEDIA. ON THE AUCTION WEBSITES.
THIS IS GOING TO GIVE
YOU THAT CLOSEUP LOOK
THAT YOU'RE ANXIOUS TO
GET.
GET.
GET. >>
GET. >> Host: BECAUSE IT'S
REALLY HARD TO GET
PROFESSIONAL PICTURES.
PROFESSIONAL PICTURES. EVEN IF YOU HAVE TO HAVE
THE FANCY CAMERAS.
YOU HAVE TO DECIDE.
DO I BRING MY FANCY
CAMERAS OR TAKE MY CELL
PHONE?
PHONE?
PHONE? LIKE IF YOU'RE GOING TO
A SAFARI.
A SAFARI.
A SAFARI. YOU PROBABLY DON'T WANT
TO CARRY ALL OF THOSE
DIFFERENT TELEPHOTO
DIFFERENT TELEPHOTO LENS.
LENS.
LENS. BUT
LENS. BUT IF YOU COULD TAKE
THIS WITH YOU.
YOU WOULD HAVE
EVERYTHING YOU NEED TO
GET REALLY GREAT PHOTOS,
THAT YOU CAN INSTANTLY
SHARE.
SHARE.
SHARE. BECAUSE EVEN IF YOU HAVE
A REALLY GREAT CAMERA.
WHAT HAPPEN FIST YOU
TAKE ALL OF YOUR
PICTURES PICTURES FROM
-- WHAT HAPPENS IF YOU
TAKE ALL OF YOUR GREAT
PICTURES.
PICTURES.
PICTURES. THEY STAY ON YOUR REALLY
GREAT CAMERA.
GREAT CAMERA. OR STAY ON THE LITTLE SD
CARD.
CARD.
CARD. AND
CARD. AND YOU NEVER GET AROUND
TO UPLOADING THEM,
DOWNLOADING THEM.
DOWNLOADING THEM. PUTTING THEM ON YOUR
COMPUTER.
COMPUTER.
COMPUTER. THEN SHARING THEM ON
SOCIAL MEDIA.
SOCIAL MEDIA. OR PRINTING PHOTOS.
NOW YOU CAN HAVE YOUR
PICTURES WHERE YOU
REALLY WANT THEM.
WHICH IS ON YOUR PHONE.
>> Guest: EXACTLY.
THIS IS THE PLACE YOU'LL
GOING TO SHARE.
YOU'RE GOING TO SHARE
FROM YOUR CAMERA ROLL
AGAIN.
AGAIN.
AGAIN. AND YOU'RE JUST USING
THE BUILT-IN CAMERA,
LIKE YOU DO WITH YOUR
CELL PHONE.
CELL PHONE. IT'S JUST GOING TO
AUTOMATICALLY TRANSFORM
AUTOMATICALLY TRANSFORM THAT IMAGE YOU'RE SEEING
IN THAT 10X OPTICAL
ZOM.
ZOM.
ZOM. AND
ZOM. AND IT'S TOTALLY
ADJUSTABLE.
ADJUSTABLE. SO YOU TURN THAT HERE.
AND IT WILL FOCUS IT FOR
YOU.
YOU.
YOU. FOR
YOU. FOR THIS ONE, I'M USING
THE LITTLE TRIPOD.
I'LL GIVE YOU MORE
DETAIL ON THAT IN JUST A
SECOND.
SECOND.
SECOND. AND YOU CAN BARELY EVEN
SEE THAT LITTLE PLANT
ALL THE WAY ACROSS THE
STUDIO.
STUDIO.
STUDIO. THAT'S THE LEVEL OF ZOOM
WE'RE TALKING ABOUT
HERE.
HERE.
HERE. YOU
HERE. YOU JUST CAN'T GET CLOSE
ENOUGH TO YOUR SUBJECTS,
UNLESS YOU HAVE SOME
TOOLS TO DO IT.
IT'S AMAZING, RIGHT?
>> Host: WE'RE GOING TO
DO A LIVE EXPERIMENT.
LORI DOESN'T KNOW I'M
GOING TO DO THIS.
SO I'M GOING TO STAND AS
FAR AWAY AS POSSIBLE.
I'M ACTUALLY GOING TO
STAND BEHIND THE PLANT.
AND I WANT YOU TO SHOW
EVERYBODY WHAT YOU SEE,
WITHOUT THE LENS AND
WITH THE LENS.
>> Guest: OKAY.
SO WITHOUT THE LENS.
THIS IS A WHERE'S WALDO
SITUATION.
SITUATION. I CAN'T -- DOESN'T SHE
LOOK LIKE PART OF THE
SET, GUYS?
SET, GUYS? SHE LOOKS JUST LIKE THE
PLANT, RIGHT?
PLANT, RIGHT? SO NOW I'M GOING TO TAKE
MY ZOOM LENS, FROM BELL
AND HOWELL.
AND HOWELL. AND LOOK AT HER
BEAUTIFUL FACE.
BEAUTIFUL FACE. LOOK AT THAT CUTE TOP
SHE'S WEARING.
SHE'S WEARING. LOOK HOW I CAN TAKE
THESE BEAUTIFUL
THESE BEAUTIFUL PICTURES.
PICTURES.
PICTURES. BUT LOOK AT THIS.
AMAZING PHOTOGRAPHYY,
AMAZING PHOTOGRAPHYY, RIGHT AT YOUR FINGERTIPS
NOW, WITH THAT ZOOM
LENS.
LENS.
LENS. AND
LENS. AND WE'RE PROVIDING THE
TRIPOD, BECAUSE IT'S
GOING TO MAKE IT EVEN
EASIER FOR YOU TO BE
ABLE TO HOLD IT NICE AND
STILL AND STEADY.
BUT AGAIN, THERE IT IS
WITHOUT.
WITHOUT.
WITHOUT. >> Host: SARAH, --
>> Guest: SARAH, THAT'S
AMAZING.
AMAZING.
AMAZING. >> Host: REAL COOL.
YOU WERE PROBABLY ABOUT
30, 40 FEET AWAY.
BUT THAT'S HOW IT IS
WHEN HAVE YOU KIDS IN
SPORTS.
SPORTS.
SPORTS. KDS IN THE SCHOOL
CHOIR, THE SCHOOL PLAY.
MAYBE THEY'RE DOING A
RECITAL.
RECITAL.
RECITAL. AND YOU'RE IN THE 12th
ROW.
ROW.
ROW. YOU
ROW. YOU ARE GOING TO GET
THAT REALLY GREAT PHOTO.
IF YOU LOVE TO BE
OUTDOORS.
OUTDOORS.
OUTDOORS. IF YOU LOVE WILDLIFE.
I TOOK A VIDEO
YESTERDAY.
YESTERDAY. AND I WAS SO PROUD OF
THIS VIDEO.
THIS VIDEO. AND I CAME SHOAM AND
SHOWED MY HUSBAND.
AND LIKE, LOOK WHAT I
SAW ON MY BIKE RIDE
TODAY?
TODAY?
TODAY? AND HE WAS LIKE, WHAT?
>> Host: AND I'M LIKE,
THERE'S A LITTLE RACCOON
RUNNING ALONG THE SIDES
OF THE WOODS.
AND HE'S LIKE, I CAN
BARELY EVEN SEE THAT.
AND I WAS LIKE, OH.
IF I WOULD HAVE HAD THIS
ON MY PHONE, I WOULD
HAVE HAD A REALLY GREAT
PHOTO.
PHOTO.
PHOTO. AND THOSE ARE THE
MOMENTS YOU CAN'T REALLY
PLAN FOR, RIGHT?
I WOULD HAVE NEVER HAD
MY CAMERA BAG OR LENSES
WITH ME.
WITH ME.
WITH ME. YOU -- BUT I ALWAYS HAVE
MY CELL PHONE.
WHETHER YOU'RE
WHETHER YOU'RE SIGHTSEEING, TRAVELING.
SIGHTSEEING, TRAVELING. MAYBE EVERYDAY PHOTOS.
THIS IS A GREAT
SOLUTION.
SOLUTION.
SOLUTION. WILL YOU WALK THROUGH
WHAT WE'RE GOING TO GET?
>> Guest: THIS IS
TOTALLY ADJUSTABLE.
TOTALLY ADJUSTABLE. CAN YOU PULL THE LEGS
OUT.
OUT.
OUT. TO
OUT. TO MAKE IT LONGER AND
TALLER.
TALLER.
TALLER. YOU CAN HOLD YOUR PHONE
TO THE SIDE, ALL THE WAY
UP, TOTALLY ADJUST IT.
VERY EASY TO USE.
HOLD YOUR PHONE
SECURELY.
SECURELY.
SECURELY. YOU'RE GOING TO BE ABLE
TO LOVE DOING THAT.
THAT COMES FOR YOU IN
THIS GREAT LITTLE POUCH.
YOU'LL GOING TO RECEIVE
THAT NICE, LONG,
TELEPHOTO ZOOM LENS THAT
IS TOTALLY ADJUSTABLE.
ALL YOU DO TO FOCUS IS
SPIN THAT RIGHT HERE.
YOU'RE GETTING THE
LARGER CLIP FOR IT.
YOU'RE ALSO GOING TO
RECEIVE YOUR SMALLER
CLIP.
CLIP.
CLIP. THEN THIS IS THE ONE
YOU'LL USE WITH YOUR
CELL PHOTO LENS.
AND FISH-EYE LENS.
I THIS DAY AND AGE.
WE WANT TO BE
SHARINGING.
SHARINGING. -- SHARING.
-- SHARING. WE DON'T WANT TO LIKE
YOU SAID, LUG AROUND
EXTRA EQUIPMENT.
EXTRA EQUIPMENT. WE DON'T HAVE TO BRING A
BIG CRAM CAMERA.
OR SWITCHING OUT LENSES.
BY THE TIME YOU DO THAT.
THE MEMORY IS GONE.
WHEN YOU HAVE THIS.
YOU JUST POPE THAT RIGHT
ON.
ON.
ON. AND
ON. AND YOU CAN TAKE THAT
PICTURE AND MEMORY IN
SECONDS.
SECONDS.
SECONDS. I JUST WANT TO SHOW YOU,
HERE'S ANOTHER ONE OUT
ON OUR TRAVELS ON OUR
LITTLE WALK THE OTHER
DAY.
DAY.
DAY. SO
DAY. SO REGULAR CRANE.
RIGHT?
RIGHT?
RIGHT? BUT OVER HERE IS A FLAG.
AND AGAIN, IF YOU WANT
TO POST SOMETHING TO
SOCIAL MEDIA.
SOCIAL MEDIA. IF IT'S A MOMENT IN
TIME.
TIME.
TIME. A
TIME. A BEAUTIFUL SUNSET.
WHATEVER IT IS.
AND YOU JUST WANT IT TO
BE MORE CRISP,
MILLIONAIRE CLEAR,
MILLIONAIRE CLEAR, CLOSER UP THAN YOU COULD
HAVE EVERYBODY IMAGINED.
THIS IS GOING TO BE YOUR
SOLUTION.
SOLUTION.
SOLUTION. A LOT OF PEOPLE ARE
LIKE, WHAT FLAG?
LOOK AT THAT.
WE ZOOMED ALL THE WAY
IN.
IN.
IN. AND
IN. AND WENT FROM THIS,
WHERE YOU CAN'T EVEN
TELL THAT THERE'S A FLAG
IN THE SHOT.
ALL THE WAY TO THIS.
AND TALK ABOUT HAVING SO
MUCH FUN.
MUCH FUN.
MUCH FUN. WITH THESE LENSES.
>> Host: THAT'S A GREAT
PHOTO.
PHOTO.
PHOTO. >>
PHOTO. >> Guest: YOU ALSO GET
FISH-EYE.
FISH-EYE.
FISH-EYE. SO IF YOU WANT TO TAKE
THOSE REALLY FUN
PICTURES OF MAYBE THE
HOOD.
HOOD.
HOOD. A
HOOD. A CAR.
A CAR.
A CAR. OR
A CAR. OR YOUR PETS' NOSES AT
HOME, AND IT MAKES IT
LOOK SO ROUND AND COOL.
THIS IS A REALLY, REALLY
FUN LENS TO BE ABLE TO
USE AS WELL.
YOU'RE RECEIVING ALL OF
THE LENSES THAT YOU NEED
TO BE ABLE TO DO THIS.
AND THE GREAT THING IS,
IT'S SO SUPER PORTABLE.
SO ALL YOU'RE DOING IS
POPPING IT INTO YOUR
HANDBAG.
HANDBAG.
HANDBAG. GUYS, BRINGING IT WITH
YOU.
YOU.
YOU. IF
YOU. IF YOU HAVE A BRIEFCASE
OR BACKPACK.
OR BACKPACK. IT'S THIS LITTLE POUCH
OF THINGS THAT YOU NEED
FOR YOUR PHONE.
AND THAT'S IT.
>> Host: SO EASY.
AND YOU DON'T NEED TO BE
A PHOTOGRAPHER TO FIGURE
OUT HOW TO USE THESE.
>> Guest: NO.
>> Host: YOU DON'T HAVE
TO OPEN AN APP.
>> Guest: NO.
APPLE AND ANDROID.
THE LENS DOES NEED TO BE
WITHIN AN INCH AND A
QUARTER OF THE EDGE OF
THE PHONE.
THE PHONE. THAT'S IT, THOUGH.
BECAUSE ALL YOU'RE DOING
IS PUTTING THAT LENS
RIGHT OVER.
RIGHT OVER. SO I'LL SHOW YOU, RIGHT
HERE ON THE SET.
THAT'S WHAT WE'RE
LOOKING AT.
LOOKING AT. IF I WERE TO TAKE A
PICTURE OF OUR SET.
>> Host: NOW, YOU CAN'T
TELL ANY DETAIL ON THAT
RIGHT?
RIGHT?
RIGHT? >>
RIGHT? >> Guest: I'M GOING TO
PUT THAT RIGHT OVER
THERE.
THERE.
THERE. YOU JUST MAKE A QUICK
LITTLE ADJUSTMENT WITH
IT.
IT.
IT. AND
IT. AND YOU'RE GOING TO BE
ABLE TO SEE DETAILS ALL
THE WAY ACROSS THE
STUDIO OR ACROSS YOUR
HOME.
HOME.
HOME. OR
HOME. OR LIKE YOU SAID, MAYBE
YOU HAVE THE NOSE BLEED
SEATS.
SEATS.
SEATS. AND IT'S GRADUATION.
OR MAYBE YOU'RE -- YOUR
KIDS WILL BE PERFORMING
IN THE SCHOOL PLAY.
I KNOW MY SON GOING TO
BE A CHRISTMAS PAGEANT.
I CAN'T WAIT TO SEE.
BUT I WAS AT THE VERY
BACK OF THE AUDITORIUM
LAST TIME.
LAST TIME. AND I WOULDN'T GET ANY
PICTURES OF HIM THIS.
IS GOING TO CHANGE MY
LIFE THIS HOLIDAY
SEASON.
SEASON.
SEASON. >> Host: EVEN IF YOU
DON'T NEED TO TAKE A
PICTURE.
PICTURE.
PICTURE. BUT JUST TO BE ABLE TO
SEE.
SEE.
SEE. MAYBE YOU'RE WATCHING
SOMETHING AT THE
THEATER.
THEATER.
THEATER. >> Guest: YOU CAN USE IT
AS BINOCULARS.
AS BINOCULARS. >> Host: HAVE YOU EVER
BEEN TO A LIVE
PERFORMANCE?
PERFORMANCE? FAVORITE BAND, FAVORITE
SINGER, FAVORITE SHOW.
FAVORITE MUSIC.
FAVORITE MUSIC. >> Guest: SURE.
>> Host: AND YOU CAN'T
SEE ANYTHING FROM WHERE
YOU'RE SEATED.
YOU'RE SEATED. LOOK AT THE DIFFERENCE
THERE.
THERE.
THERE. >>
THERE. >> Guest: THIS IS SO
FUNNY THIS.
FUNNY THIS. IS A LIVE ZOOM.
IT'S RIGHT HERE.
LET'S POINT TO THAT
PHOTOGRAPH, SARAH, IF
YOU CAN.
YOU CAN.
YOU CAN. SO THERE IT IS.
THERE'S THE PICTURE.
SO YOU CAN KIND OF SEE
US ON THAT WIDE ANGLE,
LIKE ALL THE WAY ACROSS
THE STUDIO.
THE STUDIO. BUT LOOKALD HOW CLOSE
AND -- LOOK AT HOW CLOSE
AND HOW MUCH DETAIL
YOU'RE GOING TO GET.
ISN'T THAT A COOL THING,
JUST TO HAVE THAT IN
YOUR POCKET?
YOUR POCKET? SUPER PORTABLE.
SUPER PORTABLE. YOU DON'T HAVE TO CHARGE
IT.
IT.
IT. DON'T
IT. DON'T HAVE TO DO
ANYTHING WITH THESE
LENSES.
LENSES.
LENSES. JUST POP THEM ON AND YOU
ARE READY TO SEE WHAT IS
OUT THERE IN FRONT OF
YOU WITH THAT 10X
MAGNIFICATION OR 10X
ZOOM.
ZOOM.
ZOOM. >>
ZOOM. >> Host: WHAT IS THE
ZOOM ON OUR CELL PHONE
NOW.
NOW.
NOW. POSE.
POSE.
POSE. >>
POSE. >> Guest: WELL, WE DON'T
HAVE AN OPTICAL ZOOM.
AND I'LL TELL YOU WHY.
OPTICAL ZOOM MEANS THERE
IS LENGTH TO THE LENS.
YOU'RE GETTING BELL AND
HOWELL COMPANY HERE.
THIS IS THE COMPANY THAT
INNOVATED THE FIRST
CAMCORDER IN THE FIRST
PLACE, SO WE CAN BEGIN
TO TAKE FAMILY MEMORIES
AT HOME.
AT HOME.
AT HOME. AND THAT HAPPENED IN THE
MEAN 1930.
MEAN 1930. AMAZING COMPANY
AMAZING COMPANY INNOVATING FOR OVER 100
YEARS.
YEARS.
YEARS. ON
YEARS. ON YOUR CELL PHONE NOW.
YOU HAVE YOUR BASIC
DIGITAL ZOOM.
DIGITAL ZOOM. AND IF YOU'RE REAL
LUCKY.
LUCKY.
LUCKY. TWO TO FOUR TIMES THIS.
IS 10 TIMES.
BUT IT'S OPTICAL BECAUSE
YOU HAVE LENGTH TO THE
ZOOM.
ZOOM.
ZOOM. THE
ZOOM. THE REASON WE DON'T HAVE
THAT BUILT INTO OUR CELL
PHONE.
PHONE.
PHONE. WHEN A PHONE IS THIS
THIN, YOU DON'T HAVE
ROOM FOR A LENS.
THAT'S WHY YOU NEED TO
ADD YOUR OWN.
>> Host: THIS GOING TO
BE SO GREAT.
I DON'T KNOW ABOUT YOU.
BUT I TAKE SO MANY
PICTURES ON MY CELL
PHONE.
PHONE.
PHONE. AND MOST OF THEM ARE NOT
THAT GREAT.
THAT GREAT. I MAYBE HAVE ONE OUT OF
EVERY 25 PHOTOS THAT
ACTUALLY TURNS OUT.
BECAUSE I'M USUALLY SO
FAR AWAY FROM MY SUBJECT
O. OR I'M WAY TO CLOSE
AND EVERYTHING IS
BLURRY.
BLURRY.
BLURRY. SO WHAT IF YOUR CELL
PHONE WAS AS GOOD AS A
PROFESSIONAL CAMERA?
PROFESSIONAL CAMERA? WOULDN'T YOU WANT TO
TAKE MORE PHOTOS, SHARE
MORE PHOTOS?
MORE PHOTOS? WOULDN'T YOU BE THRILLED
TO HAVE THOSE CLOSE
JUPS, WHETHER IT'S --
CLOSEUPS, WHETHER IT'S
YOUR CHILDREN, WILDLIFE,
SIGHTSEEING, LOOKING AT
MUSEUMS OR PALACESSOR OR
-- PALACES OR ANCIENT
RUINS.
RUINS.
RUINS. MOST OF US JUST WANT TO
GRAB OUT OUR PHONE AND
TAKE THE PICTURE.
IT ALSO WORKS NOT JUST
FOR STILL PHOTOGRAPHY.
BUT VIDEO.
BUT VIDEO. IF YOU'RE DOING A VIDEO,
YOU'RE GOING TO BE UP
CLOSE FOR THAT VIDEO.
AND IT'S NOT GOING TO BE
DISTORTED.
DISTORTED. YOU'RE NOT LOSING
QUALITY.
QUALITY.
QUALITY. YOU'RE GETTING A 10-TIME
OPTICAL ZOOM THAT YOU
CAN NOW PUT ON YOUR CELL
PHONE.
PHONE.
PHONE. AND YOU'RE GETTING ALL
OF IT.
OF IT.
OF IT. IT'S ONE OF OUR MOST
POPULAR ITEMS