Are you as obsessed with true crime podcasts
as I am? Have you thought about starting your own true crime podcast? Well, in this video,
I will dissect two of the most popular true crime podcasts, Crime Junkie, and My Favorite Murder.
I'll talk about the different elements that have made these podcasts go viral.
So you can incorporate these elements into your own podcast.
Hello and welcome to the Pod Sound School. We are pod-casters YouTube creators and I'm Veronica.
Your true crime freak. Our channel is a one-stop for all things, podcasting and video. We post
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At the time I'm recording this video, there are two true crime podcasts claiming a spot at the top
charts week after week consistently creme junkie and my favorite murder. I'm a regular listener to
both podcasts, but beyond that, I find it fascinating how they can get consistently
millions of downloads every month and how they have created a community of raving fans.
Myself included. So in this video, I will dissect the success of these two shows.
You'll learn why true crime is a perfect topic for a podcast and how they combine social causes with
their passion for true crime. I'll be talking about format, workflow, and promotion, and all
the little nuances you'll need to know to lunge at killer true crime podcasts, no pun intended.
But first let's talk about the wild success that these two podcasts have experienced
in the last few years in a Forbes article published in 2020. My favorite murder was
named as one of the highest paid podcasts along with the Joe Rogan experience.
And also one of the most listened to podcasts with a consistent 35 million downloads a month.
It's counterpart crime junkie east fiercely competing for those listeners
reporting 31 million downloads a month. Both podcasts have turned into business enterprises,
making consistently six to seven figures and growing into big podcast networks.
So what has made these two podcasts explode and become a phenomenon and podcasts industry?
Let's break it down. Let's talk about the topic. First, in my opinion, when it comes to true crime,
there are three different types of people. Those who don't like true crime, those who liked true
crime, but don't like to admit it. And those who are not afraid to embrace their weird like me
and go all out with their fascination for this type of stories, people interested in
true crime are everywhere in large numbers and a great number of them are podcast listeners.
To prove this at the time I'm publishing this video, half of the top 10 podcasts on apple
podcasts are true crime. Whether they like to hear this stories, to learn how to stay safe,
to sympathize with victims and their pain, or to feel some sense of justice,
your potential true crime listeners are out there and they are ready to get their true crime fixed.
I know the reason why true crime is such a good topic for a podcast is the storytelling component.
Audio storytelling is at the heart of podcasting and true crime stories. Have the power to keep
your listeners engaged and at the edge of their seats until the end of it. The episode,
what these four women have in common is that they are great storytellers.
They gather all the facts and information about the case and tell them. Adding their
own personalities and reactions. So if you have a fascination for true crime and
can't get enough of the stories, you will be hitting the two key points when finding the right
topic for your podcast. One, you feel passionate about the topic and enjoy talking about it.
And second. The topic is something people are highly interested in.
True crime is also a great topic because crime never stops.
There are crimes committed every day and they being committed since we have record of it.
The second factor of their success is that both podcasts go beyond just telling a story.
For example, crime junkies, mission centers and advocacy, crime awareness, and bringing light
to unsolved cases. Crime junkie has donated to date 643,000 to different causes involving
crime victims and crime investigation. My favorite murder centers on the victims of
the crimes and not the perpetrators, their most listened episodes are stories about surviving
victims and the trauma experienced by them as individuals or families.
And the communities as a podcast host, you get to control every aspect of the
production of your show from planning all the way to publish in. So you get to the side,
what will be your podcast mission and which social causes do you want
to support with your show? There's a lot of controversy around true crime.
And just as there are passionate fans and supporters, there are also opponents who
think this type of media is making a profit at the expense of the victims.
This is why it's important that, you know, from the beginning,
your mission and be considerate of the victims and the families involved in the cases.
The other aspect that makes these two podcasts so unique and different from each other
is the hosts personalities and the style they give to their shows.
It's one thing to research a case and get all the facts. And that totally different
thing is to tell it in front of the microphone in a way that keep your listeners entertained.
The women in these two shows, know how to keep you at the edge of your seat with their
storytelling skills and personalities. After listening to a few episodes,
you start thinking you're just hanging out with your weird friends who share the same obsession
for the morbid. Okay. So let's compare the styles of each show.
Crime Junkie has a matter of fact, and straight to the story style.
If you're familiar with crime junkie, you know, that Ashley Flowers,
one of the hosts of the podcast tells the story while the cohost Brit Prawatt reacts to it with
similar questions that our listeners may have while listening to the story.
Although there are some moments when they break character and share personal details of their
lives, the episodes center on the story, this gives creme junkie a more journalistic field.
My favorite murder on the other hand has a totally different vibe.
The hosts Karen Killgariff and Georgia Hardstark
make self-deprecating jokes and share personal details of their lives in a hilarious way.
They have a natural skill at being great entertainers. And something that stands out
is that this women are bold and their comments and are not afraid to express their reactions.
They are weird and funny and attracted to the morbid. And this is why their audience
identifies with them. I tell this to my clients and students all the time, you may find another
hundred true crime podcasts out there, but what makes your podcast different from the rest?
Is you your personality and the way you tell it, The stories and the way you interact with
your listeners, your mission, your awareness, and all of the things that set you apart. So as
much as you can bring your personality to the table, But success doesn't come overnight and
producing a true crime podcasts is time-consuming, but this women are not afraid of hard work.
And our recent interview crime junkie hosts, Ashley Flowers mentioned that it takes her about
30 hours to research and write each episode. And this is without adding the time it takes to record
edit, publish, and promote the podcast as well as other activities like live events. A well-produced
true crime podcast is well researched and fact checked as well as well-written.
So cutting corners and printing the story from an article that you found on the
internet and written that verbatim can get you in trouble for copyright infringement. In fact,
in 2019 crime junkie received several accusations for copyright infringement.
And as a result, the producers and hosts had to take down a few of their episodes.
So as much as you can credit your sources, something that is also important is to fact
check the story. You send different sources, reputable sources, don't feel in the gaps
with your own assumptions. There are plenty of articles, research, videos, and podcasts online to
put together. The story writing is also a crucial element of having an awesome, true crime podcast.
The last element crucial for their success is their listeners and how they have built
that community around their podcast. Just as we call the podcasters in our community, proud skis,
My Favorite Murder calls, their fans, Murderinos and Crime Junkie calls them Crime Junkies.
Both podcasts have created a loyal fan base who listened to every single episode they released.
Okay. Follow them on social media completely feels our venues at their live events. And in the case
of the Murderinos, they even took to tattooing the "stay sexy and don't get murdered" punchline onto
their bodies. They spend more time interacting with their fans than they do make you the
podcast. This is probably the most important thing to remember that many podskis don't plan
into their podcasting workflow, and that is doing engage and interact with your listeners.
Your podcast is only one of the many elements involved in growing our community and going
viral with your podcast. Okay. Creepy podski what do you think? Are you ready to start your
own true crime podcast? Do you want the pod sound school to help you?
What if I told you that you could launch your own true crime podcasts in only seven days,
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smart.com/fasttrack. And I will also leave the link into this crucial box below this video.
And before you go to things, don't be the nest. And if you know what skill good for you,
you better subscribe to her channel. Spooky Gustine, amigo, do both loud.
Well, the room,
the victims and families involved in murder you with similar questions, Frank.