- Today we're gonna talk
about business lawyer secrets no one will tell you, Part 1.
(ethereal piano music)
Hey guys, it's Sam Mollaie.
I'm a business lawyer for entrepreneurs.
I help entrepreneurs start and grow their business.
If you're an entrepreneur and you're looking to start
and grow your business, subscribe below.
So today we're gonna talk about business lawyer secrets
(bell dings) that no one will tell you.
These are the top secrets that I have, that I've saved,
that I would like to share with my audience.
So let's get on with it.
Number one, micro-test your business idea
before you start spending time
and money building your product.
So this is the most important I would say.
This is the biggest fall,
biggest trap that I see people making,
is that they spend weeks and months and sometimes years,
working on the product or the service
that they're working on
before they even test it with the market.
What you wanna do instead is, you wanna spend some time
to create a minimum viable product.
What this means is, you're gonna create
the version of your product or service
that takes the most minimum effort to create
before you really send to the market
so that you can test whether this idea that you have
will work out, and if it does,
then you go spend more time creating that product
or service, and if it doesn't, then great,
you didn't spend that much time and money,
so you won't lose out.
So usually why businesses don't work out is that
they haven't done this up front yet.
So make sure whatever you do,
is you always micro-test your business idea
before you start spending time
and money towards the business.
Number two, focus on the problem people are having
in order to find the best niche for your business.
So in order to find the best business idea
or the best niche for your business,
is to focus on the problems.
And the more you realize this,
the more likely you'll have success with your business.
So in order to find problems,
usually you can just do some keyword research.
If you don't know how to do that, just YouTube
how to do a keyword research, and look for those problems,
those biggest pain points that your prospects are having.
And the bigger the problem, usually the bigger the solution
and the bigger the market that you'd be able
to offer your product or service for.
Number three, reviews and social proof matter a lot.
And this is something that I learned the past couple
of years, when I understood its power,
I basically ran and spent as much time
and put in as much effort that I could
into get as many reviews as I could.
At this point, I have 760 Google Reviews.
Probably by the time you see this video,
I'm probably gonna have more.
My goal is to get to 1,000 Google Reviews.
And when I saw this opportunity two or three years ago,
I basically created a good system
to be able to capture reviews from my clients.
And I realized that anybody who buys from you,
it doesn't matter if it's a product or a service
or anything like that, will Google you.
I would say about 90%, if not more,
people are gonna Google you before they spend money on you.
So make sure you have very good solid reviews everywhere,
especially on Google.
I know a lot of people spend time and effort
getting reviews on Yelp.
I would say Yelp is not as important as Google.
Spend time getting reviews for your Google profile.
If you don't know how to set up one up,
if you just Google, Google my business,
you'll be able to create a Google business page
for your business, and then make sure to have a good system
in place in order to get reviews.
There's also a trick on how you can get more reviews.
And the trick is, and I'll share with you guys,
only with the people who are watching this right now.
In order to get more reviews,
after you're done with the service or product,
whatever you're offering, instead of asking for a review
and giving them a link to write your review,
instead what you have to do, and this is the secret sauce,
so pay close attention, you have to ask for permission
to ask for a review.
What do I mean by that?
So instead of saying, hey do you mind leaving me a review?
Here's the link, I really appreciate it.
Instead of doing that, instead what you wanna say is,
hey I'd like to ask you for a favor,
do you mind if I send you a link to leave me a review?
And it's a question that ends with a question mark
instead of giving them a link.
And the request is for you to give 'em a link
to leave a review.
And usually the reply that you wanna hear back is yes.
By your clients and your customers saying yes,
then they have committed a micro commitment
towards giving you a review.
And at that point, they're way more likely
to leave you a review.
So make sure to use this micro commitment,
this little micro commitment trick,
in order to get more reviews for your business.
Number four, always offer multiple offers, okay?
But no more options than three.
So whatever you're selling,
try to always have different variations,
either the starter package and also a middle package
and the advanced package.
It's a lot easier, you'll be a lot more successful
if you try to convince somebody to choose from an option
versus giving somebody of either choosing
to buy your service or not.
So if you have one offer, the decision comes down
to whether they should buy your service or not.
And you see how you're kind of making it very likely
for them to say no?
Versus if you give somebody three options,
then they're deciding between those three options usually.
So always make sure, whatever your product
or service you're offering,
always make sure to offer multiple offers.
Something important to note here is that
you don't wanna give too many options.
By you offering too many options,
usually you would be hurting yourself
by confusing the prospect.
If you give somebody too many options,
they won't know which one to pick.
There's some paralysis that comes
into having too many options,
so be careful not to offer more options than three.
And number five, be authentic and transparent,
and share your story, so let's talk about that.
So by being authentic and transparent, it makes you real.
It makes you a real person.
And the more real, transparent that you are,
the more that people will trust you.
And trust is a very important part of the closing process
of any business.
So by you being authentic and being transparent,
people will trust you more.
And also, you wanna share your story.
So stories
is the best form of copy that you could have
in your sell material.
People want to know your story.
Why do you do what you do?
That kind of builds authenticity
and authority for why you're doing what you do.
So I would like to hear from you,
what's your number one best business secret that you know?
I wanna hear from you guys.
Let's try to create a good list of business secrets
that we could share with each other.
That way we could all learn
from each other and learn from that.
So comment below and let me know.
And if you haven't subscribed yet,
go ahead and subscribe for more videos like this.
Be on the lookout for,
I'm gonna have another episode of my business secrets.
Be on the lookout for that.
Talk to you guys soon.