Hello, everyone.
Derek Johnson with tatango.com.
Today, I'm gonna be walking you through an RCS experience from Best Buy.
So this is on the Samsung device.
They have a chatbot directory which allows consumers to find chatbots, RCS chatbots,
to interact with.
So I'm gonna go to my messages.
And there you can see it from the top right here, it says CHATBOTS.
And you can see a lot of different brands, Caesars, Express, Kroger, SeatGeek, SnapTravel,
a lot of good brands nowadays in the RCS chatbot directory on the Samsung device.
So I'm gonna go to Best Buy.
You can see here a lot of branding.
You have the logo.
You have the color scheme.
You even have some, kind of, details down here.
I'm gonna click chat.
And when I do that, it's essentially sending the word "Chat" to Best Buy and they're responding,
"Deal of the Day."
As you can see here, a lot of stuff going on.
So, really nice images, this is the carousel.
You can see how powerful a carousel would be for retail, restaurant, anybody that's
selling products or services and multiple products and services, this is gonna be great.
And then if you click buy now, it goes to the mobile website and it goes directly to
where you just clicked.
Now, this is important.
A lot of brands are still using the mobile website or the mobile app to, kind of, complete
the purchase or complete the action, whether it's a form or a purchase.
So we're still seeing a lot of brands use messaging to drive traffic to their mobile
website or to their mobile app to complete the task.
Most of the time it's purchasing.
So let's see here.
What's really nice is they have the chips set down here.
And, as you can see, just like the carousel which can swipe left and right, so can the
chips at the bottom.
They don't have as many chips as the carousel but they're still down there.
Let's see, let's go to Top Deals.
Okay.
So it's interesting because you can use these chips down here to either trigger a message.
So I was assuming that when you click Top Deals, it would then create a message that
says "Top deals," and then they would send me back some more info, but this one is essentially
just like clicking a button, going to a mobile website.
Let's see.
Today's deal.
Okay.
So that's what I was just talking about.
So Today's deal created the message, "Today's deal," and then it triggered that message
back, the one down here.
Top deals just went to the mobile website.
Main website goes to the main website and store locator goes to the main website as
well.
So, relatively simple, kind of, bot that Best Buy has created.
It's interesting too that we're gonna see a lot of brands and Best Buy I don't think
has another bot here.
But I think what we're gonna see is a lot of use-specific bots.
So this one is Best Buy Deal of the Day.
I could see Best Buy having another bot called Best Buy Customer Support or Best Buy Learn
About Products or something.
So I think that's gonna be an interesting thing.
It's gonna be interesting to see right now in the chatbot directory, there's not that
many chatbots, but once each brand starts getting five or six bots in a chatbot directory,
we're gonna start seeing a lot more brands, kind of, take up space in the chatbot directory.
So it'll be interesting to see how Samsung, kind of, tweaks their layout to be more, maybe,
like an app directory where, you know, you can have tens of thousands of different apps
and you can search through them and sort them by brand.
So interesting use.
Again, simple, but a lot of people are going to these chatbot directories on Samsung devices.
They're just looking for things to do.
And in this case, it's kind of cool.
I can go through and I can be like, "Hey, you know, today, is there anything in here
that sparks my fancy?"
Maybe not for me today but, tomorrow, I can go in and I can click it again and it'll give
me the best deals.
So, kind of a cool use case.
I like that they're using the carousel because I think that is really one of the best features
that RCS has for a brand.
So, interesting demo from both Samsung, they have the chatbot, the RCS chatbot directory,
and Best Buy who's using that chatbot directory to send daily deals essentially to their customers.
Again, my name is Derek Johnson with tatango.com.
For more of these types of videos, be sure you subscribe to our YouTube channel.
Thanks, everyone.