.
. >>
. >> WELCOME BACK. >> WITH EACH AND EVERY NEW
SEASON DESIGNERS ARE CREATING
NEW LOOKS AND FASHIONABLE
STYLES DICTATING THE LATEST
TRENDS AND ASK.
WE HOP INTO SPRING AND PREP FOR
A HOT SUMMER.
WE'RE FINDING OUT WHAT TO WEAR
WHEN LOUNGING BY THE POOL THIS
YEAR SWIMWEAR DESIGNER BROOKE
SHANNON IS HERE NOW TO TELL US
WHAT'S TRENDING AND SHOW SOME
OF THE STYLES SHE'S CREATED FOR
THIS YEAR'S SWIM SEASON.
HI, BROOKE.
HI.
>> SO NICE TO MEET YOU ALL
VERY, VERY EXCITED TO BE HERE
TODAY.
HAPPY FRIDAY.
HAPPY FRIDAY.
>> SO WHAT'S THE BIGGEST TREND
FOR SWIMWEAR THIS YEAR?
IS IT SUSTAINABILITY?
YES.
>> SO DEFINITELY SUSTAINABILITY
IS A MAJOR TREND THROUGHOUT
COMING INTO THE NEW YEAR AND
GENERAL SUSTAINABILITY IS ALL
ABOUT LEADING THE CHANGE IN THE
WAY YOU'RE MAKING YOUR PRODUCTS
NOW AND TAKING SOCIAL
RESPONSIBILITY WITH THAT.
THERE'S A LOT OF THINGS GOING
ON IN TODAY'S WORLD THAT YOU
SEE.
IT'S LIKE THE CLIMATE CHANGE
HAPPENING.
THERE'S THE PLASTIC POLLUTION
THAT YOU SEE.
THERE'S THE BIODIVERSITY.
THERE'S THE SCARCITY IN OUR
CORAL REEFS SO PEOPLE AREN'T
REALLY UNDERSTAND AT ALL WHAT A
LOT OF THE TIMES BUT THE
CLOTHING INDUSTRY IS ACTUALLY A
HUGE CONTRIBUTOR TO THESE
ISSUES WE SEE SO SUSTAINABLE
FASHION IS DEFINITELY VERY
IMPORTANT.
IT'S HERE TO STAY AND IT'S
REALLY COOL BECAUSE TACKLES ON
THESE ISSUES A LITTLE EACH DAY.
AND SO WHEN I IMPLEMENTED THIS
WHEN I CREATED THIS BRAND I
DEFINITELY KNEW I WANT TO
IMPLEMENT SUSTAINABLE AND JUST
TEACH PEOPLE THERE'S A NEW WAY
TO SHOP AND THAT THERE'S NO
BETTER WAY TO MAKE A GLOBAL
IMPACT WHILE STILL MAKING A
FASHION STATEMENT.
I LOVE THAT.
>> YOU KNOW, WE'RE SEEING A LOT
OF SUSTAINABILITY FOR ALL KINDS
OF BRANDS, NOT JUST CLOTHING
BUT YOU KNOW, JUST ACROSS THE
BOARD TALK ABOUT WHAT KINDS
OF THINGS ARE USED TO MAKE
FABRIC WHEN WE'RE TALKING ABOUT
SUSTAINABILITY IN YOUR
SWIMWEAR.
>> YES, SO THE FABRICS ARE UP.
MY WINE ARE ACTUALLY MADE OUT
OF OCEAN WASTE AND RECYCLED
WATER BOTTLES WHICH IS CRAZY TO
SAY BUT ALL THAT'S COLLECTED
FROM THE OCEAN IT'S THEN MELTED
DOWN AND THEY'VE REGENERATED
INTO A RECYCLED NYLON FABRIC
WHICH IS CALLED A CONNELL AND
IT'S CRAZY TO SAY BUT ACTUALLY
EXTREMELY SOFT AND VERY DURABLE
FABRIC.
IT'S ONE IT'S BREATHABLE AND
IT'S A GREAT WEAR.
WOW.
AND THEN ARE THERE OTHER WAYS
YOU'RE ALSO PROMOTING
SUSTAINABILITY WITH YOUR BRAND?
>> YES.
>> SO THROUGHOUT THE BRAND,
EVERY COMPONENT DOWN TO
PACKAGING YOU SUSTAINABLE
EVERYTHING'S EITHER BEEN
RECYCLED COMPOSTING OR
REUSABLE.
SO IT'S REALLY AWESOME TO TAKE
PART IN THAT.
AND JUST AGAIN LET PEOPLE KNOW
THERE'S A NEW WAY TO SHOP YOUR
PRODUCTS.
>> VERY NICE.
SO WE'RE TAKING A LOOK AT SOME
VIDEO FROM A FASHION SHOW.
TALK ABOUT SOME OF THE OTHER
TRENDS WE'RE SEEING FOR FEMALE
SWIM.
VERY SEXY LOOKS HERE.
YEAH.
SO YOU DEFINITELY WILL SEE
OBVIOUSLY
OBVIOUSLY THE ASYMMETRICAL. SO WHAT YOU SEE THROUGHOUT THE
WE
WE SEE
WE SEE THE KEYHOLE CUT OUTS YOU CAN SEE IN SOME RED SUITS YOU'RE DEFINITELY
ASYMMETRICAL.
SO THE HARDWARE DETAILING THE
BRIGHT COLORS, THE HIGHWAYS,
CHEEKY BOTTOM AND THEN YOU
CAN'T GO WRONG WITH A STRAPPY
TOP AND BOTTOM.
THE TRIANGLE TOP IS HERE TO
STAY VERY COOL.
IT'S FINE.
IT'S FUNKY.
I'M JUST BRINGING A LITTLE BIT
OF CHEER TO THE WORLD.
>> NOW THE ONE-PIECE HAS MADE A
PRETTY BIG COMEBACK.
SOME SEXY STYLES IN RECENT
YEARS ARE ONE PIECE FILL IN.
IS THAT STILL THE CASE?
YES.
>> SO HONESTLY ONE PIECES ARE
OBVIOUSLY A STAPLE AT ALL AGE
GROUPS ARE ALWAYS INTERESTED IN
ONE PIECE.
OBVIOUSLY MINE'S A OVADIA.
IT'S NOT YOUR AVERAGE FULL
COVERAGE SUIT.
SO LIKE I SHOWED LIKE YOU SIR
SHOWED IN ONE OF THE PICTURES
IT'S OVADIA HAS THE KEY OF ALSO
WHAT THE HARDWARE DETAIL SO
IT'S JUST A LITTLE MORE HIGH
END.
OK.
END. OK.
END. OK. >> SO ONE PIECE OR TWO THESE
ARE STILL SOME OPTIONS.
I LIKE THAT YOU MENTIONED THAT
ONE PIECES ARE GOOD FOR ALL AGE
GROUPS BECAUSE I KIND OF FEEL
LIKE I HAVE MY MOM SUIT THAT I
HAVE LIKE MY SUIT WHEN I'M NOT
WITH MY KID.
AND THEN THE BROOKE WHAT I SAW
A LOT OF BRIGHT COLORS.
WHAT ARE SOME OF THE FAVORITE
COLORS THAT YOU'VE BROUGHT OUT
IN YOUR COLLECTION THIS YEAR?
>> YES.
SO OBVIOUSLY BRIGHTCOVE WEARS
THROUGHOUT SPRING AND SUMMER
ARE ALWAYS A STAPLE THAT'S
NEVER BEING DONE BETWEEN THOSE
COLORS I CHOSE.
AND THE FEELING OF BEING
CHEERFUL IT'S HAPPY, IT'S FUN.
IT BRINGS ON CONFIDENCE AND
AFTER A CRAZY YEAR OF 2020 I
JUST WANTED TO BRING A LITTLE
CHEERS TO THE WORLD AND THAT'S
WHAT JOLENE SEEMS TO THE WORLD
AND THAT'S WHAT JOIN US ALL
ABOUT BROOKE.
>> WHAT IS THE NAME OF YOUR
LINE AND HOW DID YOU EVEN GET
INTO SWIMSUIT DESIGN?
>> YES.
SO THE NAME OF MY LINE IS JOIN
SWEN.
SO JOIN IS ACTUALLY MY MIDDLE
NAME.
I HAVE ALWAYS LOVED THE OCEAN
AT A VERY YOUNG AGE BUT WOULD
SAY I PROGRESSED WHEN I MOVED
TO ORANGE COUNTY.
WHAT THEN?
I ALWAYS KNEW I WANTED TO BE A
DESIGNER OF SOME SORT AND
PURSUE SOMETHING IN THE FASHION
INDUSTRY.
BUT I CAN'T REALLY PINPOINT
WHAT THAT LOOKS LIKE.
AND SO I PUT TWO AND TWO
TOGETHER AND REALIZED WALBROOK,
YOU BASICALLY LIVE IN A BATHING
SUIT.
AND SO THAT'S BASICALLY WHEN I
KNEW I WANTED TO CREATE A SWAN
MIGHT MAKE SENSE.
>> WELL, THANK YOU FOR SHARING
SOME OF YOUR SIGNS AND TALKING