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GEORGE NAZI: Thank you for joining me today.
I'm George Nazi, the Vise President
of the Telecommunications Media and Entertainment Vertical
at Google Cloud.
I've spent my career in the telecommunications industry
at British Telecom, Level 3, Alcatel, and most recently
as the senior managing director of communications and media
at Accenture.
It is my pleasure to participate in Google Clouds
and also my first digital next on air today.
Communications service providers across the world
face a fast evolving industrial landscape
of stagnating core revenues, emerging
areas of growth and enterprise services,
and rising customer expectations.
Specifically, there are three key factors
that are driving telecommunications disruption.
First, it's 5G.
The upfront cost of deploying 5G networks will be extensive
and will be continued IT cost to manage these networks.
Morgan Stanley estimates that global CSPs
will spend roughly $872 billion building out
the networks through 2030.
Second, this network transformation
will give providers the ability to deliver new B2B solutions
across industries, which have the potential
to generate new revenue streams worth
hundreds of billions per year.
Third, consumers have increased expectations from their service
providers, and companies must re-imagine the customer
experience.
COVID has accelerated the need for companies to transform.
Connectivity services have played a vital role
in helping enterprises respond to the pandemic.
A recent study from Accenture shows that 93% of consumers
said that their CSP met or exceeded expectations
during the pandemic.
But telecommunications companies are facing new challenges
with additional bandwidth and capacity demands--
a near complete shift to digital-only engagement models
and the challenge of keeping employees safe and productive
while working remotely.
Google Cloud is focused on helping the telecommunications
industry transform in three key ways.
First, we can help you monetize your 5G network as a business
services platform.
Second, we can help you transform customer engagement
through multi-channel data-driven experiences.
Third, we can help you drive operational improvements
and collaboration within your core systems.
Let's look at each of these in more detail.
First, helping you realize value from your 5G network
investments.
Our approach to 5G consists of three key pillars.
First, we're building a catalog of 5G
and end solutions in partnership with telecommunications
companies and investors.
Second, these solutions will be brought to market using Anthos
as a single open platform.
Finally, this platform can be used
to deploy these solutions across a globally distributed
edge that spans the Google Edge, the Telco
Edge, and the Customer Edge.
Earlier this year, we announced a new strategic alliance
with AT&T. We're teaming up to enable a portfolio of 5G
and edge computing solutions at AT&T's network edge,
bringing together AT&T's network and Google Cloud's leading
technologies including, artificial intelligence,
machine learning, and edge computing.
This partnership will help enterprises
address real business challenges across multiple industries,
like automated quality control in a manufacturing
plant or building next generation retail experiences.
These solutions will be brought to market using Anthos.
Anthos brings the best of Cloud-as-a-Service
to our customers wherever they are in multiple environments,
while also providing a lock-in free environment with
the latest cloud tools.
Anthos also allows us to bring the best of Google Cloud's
AI, data analytics, and compute to wherever they're needed.
We're also extending the ability of telco companies
to run their applications not just in Google's 24 data center
regions, but also in Google's 144 edge locations
around the world and in thousands
of Google's caching nodes that reside in telecom networks
globally.
Last month, we announced a new partnership with Telefonica.
Google Cloud will launch a region in Spain
that will leverage Telefonica's Madrid infrastructure.
Telefonica will also be able to leverage our mobile edge
platform to deliver reliable and value added 5G services
to Spanish businesses and consumers.
Another area we help telecommunication companies is
by helping them engage their customers through data and AI
driven experiences.
The foundation of every industry transformation
begins with data.
Google Cloud provides a scalable,
[? serverless ?] data analytics platform
with machine learning built in, so you have the necessary tools
to consolidate, store, process, and analyze data in real time.
Of course, this all happens with security, privacy,
and compliance in mind.
You own your data.
This will empower you to better understand your customers
through advanced analytics, all to optimize their experience
through every stage in their journey.
We're also helping transform customer service,
while decreasing costs through Contact Center AI.
Contact Center AI gives your customers
24/7 access to immediate conversational self-service
with seamless handoffs to human agents for more complex issues.
It also empowers human agents with continuous support
during their calls by identifying intent
and providing real time, step by step assistance.
Verizon is currently utilizing Contact Center AI
to help respond to increased customer calls,
as a result of the global pandemic.
Virtual agents and real time access to customer information
help Verizon reduce call times, ensuring customers spend less
time resolving their issues.
You can hear more from Verizon in a few weeks
during our AI Solution Spotlight,
as part of our continuing next on air programming.
And finally, we can help you drive operational efficiencies
in your core systems and transform how your teams are
working together.
Remote collaboration has never been more important,
and G Suite is helping many businesses
remain productive and safe during this time.
Companies are adapting Google Meet to stay connected.
And over the past few weeks, we've
heard from organizations of all sizes
that Meet is helping them work together
through these challenging times.
We're also working with a group of ecosystem partners
to help you transform core systems.
Earlier this year, we announced our partnerships
with Amdocs and Netcracker.
Amdocs will run its market leading digital portfolio
on Anthos, as well as make their data hub and data intelligence
analytics solutions available on Google Cloud.
Netcracker's digital BSS, OSS, and orchestration applications
will also leverage Anthos, and are now commercially
deployed on Google Cloud.
XL Axiata in Indonesia will accelerate
their digital transformation by adopting Anthos to automate
and manage workloads across its hybrid and multi- cloud
environments.
Axiata will also utilize our data analytics solutions
to help them enhance the customer experience.
These solutions will help Axiata achieve
its target of moving 70% of workloads
to the cloud within the next three years.
Telus, a Canadian telecommunications company,
is modernizing corporate IT workloads such as OSS/BSS,
SAP deployments, and breaking down data silos
by migrating to Google Cloud in collaboration with Netcracker.
Telus is joining a growing number of telecommunications
companies, including Swisscom, [? Windree, ?] Optus,
and others who are working with Google Cloud
to accelerate the digital transformation across 5G
deployments, re-imagining the customer experience,
and gaining operational efficiency.
We look forward to continuing to collaborate with our partners
and customers to bring more value to the telecommunications
industry.
I hope you enjoyed this session.
Be sure to explore and engage with all
of the great content available over the next several weeks
from Google Cloud Next [INAUDIBLE]..
Thank you.
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