if you're looking to start a clothing brand or an e-commerce business in this video we're
going to show you how to easily get started using TikTok shop and no this isn't a video about how
to use TikTok as a marketing tool to sell on an external website this is a video showing you the
power of TikTok shop which allows entrepreneurs to sell their products directly on the platform
with this incredible new feature you as a brand owner have an opportunity to sell to a whole new
audience for example the hash TikTok made me buy it has over 67 billion views this tells you that
people are actively looking to purchase a product that resonates with who they are so if you're
selling online this is definitely something that you need to register for and launch immediately
and the best part is you can get started for free throughout this video we'll be setting you up for
success and also showing you how the dashboard and backend looks like so you're prepared and
I want to give a huge shout out to TikTok shop for making this video possible they changed the
social media game when they entered the market and they're now creating a whole new market by
allowing entrepreneurs to create shoppable videos and engage their communities through live shopping
more more on what this means for your business in just a moment now if this is the first time you're
starting a brand or selling online there are three things that you need to keep in mind in order to
be successful with selling online you first need to create a product that your target market would
want to buy now look people go to college to learn this but luckily for you we link the video and the
cards right up above to help you in this now the second thing is to create a brand name for your
store this should be something that's memorable to your target audience that makes them want to
interact and come back to we've linked the video in the playlist right down below to assist you and
the third is to build an engag community that is eager to buy and this is where TikTok shop comes
into play so let's get started and show you how to set up your free account now the best way to
start is by clicking the link that's located in the video description right below that subscribe
button so if this video has been helpful for you so far we appreciate you subscribing and tapping
that notification Bell for future video drops and once you click that link you'll be taken
to a TikTok seller account registration page and if you're planning to sell products with TikTok
this is where you want to be now after you select the sign up button it'll take you to a login page
and this gives you the option option to sign up with an email phone number or an existing TikTok
account by creating a new account you can then link it to a TikTok account after registering and
after you agree to the terms it will then ask you basic information about your business now you have
the option to sell as an individual or a business the individual route may be the easiest if you're
just getting started but if you're registering as a business they will ask you for additional
documents so be prepared to submit them when they request it and the beauty about TikTok
shop is that any one of any following sides can start selling online and if you're registering
on a mobile device it will prompt you to download the TikTok shop seller center app from your phone
this helps you manage orders from wherever you are now for the sake of this tutorial we're actually
going to take it to the desktop now look I'm not going to lie this dashboard here can be a little
intimidating to look at especially if you've never sold on an e-commerce platform before you may be
having questions such as how do I list a product or how do I make the products that I want to sell
and we'll get to that in just a second but first I want to show you how this is all organized to
help you better understand what you're looking at and take away some of that anxiety now on
the left side side of the screen is where you'll manage the business the orders tab here is where
you'll manage the orders that come in and have to be shipped out and where you'll process any
return requests products is where you'll upload images set prices and manage inventory of what
you're selling the marketing tab is where you can set up promotions and buy advertising to get it in
front of more people now Affiliates is where you can promote your products by collaborating with
content creators on TikTok and the beauty about this is that you're able to set commission rates
and pay only after they make a sale analytics is where you can see how well your store is
performing and finance is how you'll get paid and request to be paid through invoicing Now to
create and sell products you have two options if you're making products on your own you can list
them make them and ship them out yourself this works great for entrepreneurs who are creating
something that's unique the second is to connect to a supplier that's also known as a drop shipper
to make the products that you design TikTok shop has a verified TikTok shop partners that allows
you to browse through different services to make your product you can browse that
company's capabilities and register for an account with them and through that company you you can
actually design and import products directly onto your TikTok store and if you're selling
apparel there is a couple of different print on demand services that you can choose from to work
with the drop shipper successfully on TikTok shop you will need to sample those products so
you can feature them in your videos and with your products now live and your samples on hand you're
good to start making content and promoting your brand on TikTok shop now this isn't any different
from uploading a video to TikTok except now you'll be able to tag the products you are featuring and
it also allows the viewer to seamlessly purchase while they scroll now earlier we mentioned the
importance of building a community and this is where it comes full circle because you want to
create content that your community can relate to and by identifying their key needs and why
your product fit those needs you can use it as messaging in your shoppable videos and to assist
you in workshopping the business there's also a TikTok shop Academy that gives you super helpful
worksheets and they also provide videos to walk you through the type of content you should make
as well as how to share your story and the most important thing to keep in mind when doing this
is the following the very first thing is to make make sure you're using proper lighting
videos perform best when the audience can clearly see what you're showing you also want to select
a format that's trending with shoppable content and by scrolling through the TikTok feed you'll
see examples of what's getting views you don't have to reinvent the wheel here save that content
and make your own version of it you then want to select the trending sound and add captions
to your video through the app and last but not least is to write up a solid C to action and
connect your product to it it's key that you also take advantage of all the features within the app
including live shopping consider going live to talk about the launch what went into the making
and thanking your followers for participating in the creation of it use live shoppings to
connect to your audience and strengthen that relationship so they also feel ownership in it
the feeling of community is what entices others to buy and TikTok shop makes it easy to purchase
by featuring your products live and remember the goal is to get views and drive sales and
the best way to get views is to understand who that product is for connect with them immediately
and retain their attention to help convert a fan into a customer because when it when it comes to
selling products on e-commerce the easier you can make that transaction the better the customer will
convert TikTok shop should definitely be at the top of your brand sales Channel as it has
a huge Market of customers who are spending money recent case studies include 20's Beauty who's now
averaging over $500,000 a month on TikTok shop alone now this is a new frontier like we've seen
over the years and if you can position your brand first you can very well be the next multi-million
dollar success story and when you do become that please tag me and let me know because
the best part about everything we just shared is that you can start for free all you got to do is
hit the link down below and if you're looking to elevate your Brand's design and Direction take
a look at this video here where we show you how to launch a luxury brand with less than
$100