TO
TO BE
TO BE SEVERE TOMORROW. A STRAY SHOWER THURSDAY AND ON
FRIDAY IT WILL BE 78 WITH A
SLIGHT CHANCE OF A STORM OR TWO
ON SATURDAY AS WELL.
SUNDAY LOOKS LIKE THE BETTER OF
THE TWO DAYS.
NOW I WILL TOSS IT TO YOU GUYS.
>>> THANKS A LOT BEL.
A LOT OF PEOPLE, INCLUDING
CHRIS HAD A GOOD MEMORIAL DAY
BREAK . STARBUCKS CLOSED 8000
STORES SO THE COMPANY COULD
GIVE EMPLOYEES RACIAL BIAS
TRAINING.
TRAINING.
TRAINING. WE HAD A LOT OF QUESTIONS ABOUT
THIS. WILL THIS TWO HOUR
TRAINING SESSION MAKE A
DIFFERENCE TO THE EMPLOYEES AND
CUSTOMERS?
CUSTOMERS? WE WENT TO SOMEONE WHO DOES
THIS FOR A LIVING.
[ ♪
[ ♪
[ ♪ ].
].
]. >>
]. >> Reporter: STARBUCKS
CUSTOMERS GOT THE BOOT THIS
AFTERNOON WHICH IS INTERESTING
BECAUSE THAT'S WHAT GOT THEM
INTO THIS TODAY.
LAST MONTH AN EMPLOYEE AT A
PHILADELPHIA STORE CALLED 911 12
LACK MEN FOR TRESPASSING AND
THEY WERE WAITING ON A THIRD
PARTY FOR A BUSINESS MEETING.
>> WE WANT STARBUCKS TO BE A
PLACE WHERE EVERYONE FEELS
WELCOME.
WELCOME.
WELCOME. >> Reporter: 8000 COFFEE SHOP
SHUT DOWN SO 175,000 EMPLOYEES
COULD RECEIVE RACIAL BIAS
TRAINING.
TRAINING.
TRAINING. THEY HAD VIDEOS AND A MESSAGE
FROM THE RAPPER COMMON.
>> FEELING RESPECTED.
>> Reporter: THERE WERE STORIES
OF BIAS PROMOTING INCLUSION AND
A HISTORY OF DISCRIMINATION IN
NORTH AMERICA.
NORTH AMERICA. >> WE HAVE WORKED ALL OVER THE
TWIN CITIES AND A LOT OF PLACES
ACROSS THE NATION.
>> Reporter: THE ASSOCIATE
DIRECTOR AND ON TOP OF ACTIN HE
SPEECHES TO CORPORATIONS AND
POLICE ABOUT RACE, DIVERSITY
AND INCLUSION.
AND INCLUSION. KIND OF WHAT STARBUCKS IS DOING
TODAY.
TODAY.
TODAY. IS
TODAY. IS IT POSSIBLE FOR THE
EMPLOYEES AT STARBUCKS TO
ACTUALLY GET A RACIAL PARITY
EDUCATION IN TWO HOURS?
>> I DON'T THINK IT IS
POSSIBLE, BUT IT'S A BEGINNING
AND A START.
FOR ME, THAT'S THE MOST
IMPORTANT THING.
IMPORTANT THING. A LOT OF TIMES PEOPLE DON'T
WANT TO START BECAUSE THEY
DON'T KNOW WHAT THEY CAN REALLY
ACCOMPLISH AND DO?
WE HAVE A CIVIL RIGHTS MOVEMENT
AND WE HAVE TO START SOMEWHERE.
>>> THE FORMER PRESIDENT AND
CEO OF McDONALD'S ON CNBC SAID
SOMETHING ELSE.
SOMETHING ELSE. >> THEY WILL LOSE PROFIT TODAY
FOR TRAINING THAT SHOULD BE
DONE EVERY DAY OF THE WEEK AND
EVERY HOUR OF THE DAY.
THEY SHOULD NEVER GET
THEMSELVES INTO A POSITION LIKE
THAT.
THAT.
THAT. >>
THAT. >> Reporter: DO YOU THINK THIS
IS A PR MOVE BY STARBUCKS TO
MOP UP THE TERRIBLE LOOK OF
THOSE ARRESTS?
THOSE ARRESTS? >> I THINK IT IS GOOD
PUBLICITY.
PUBLICITY. I THINK IT IS GOOD PUBLICITY
FOR THEM, BUT I CAN'T SPEAK TO
WHETHER IT IS JUST A PR MOVE.
FOR ME, WHAT IS IMPORTANT IS
WHAT HAPPENS IN THAT SPACE.
SOMETIMES A GOOD PR MOVE
ACTUALLY DOES CREATE CHANGE.
LET'S SEE HOW IT ACTUALLY TURNS
OUT AND HOW IT GROWS AND
BUILDS.
BUILDS.
BUILDS. MLK TEACHES US THAT LAWS
LEGISLATE BEHAVIOR AND NOT THE
HEART. WHAT IS IMPORTANT IS THAT
THE GUIDELINES THAT WE EXPRESS
AND THAT THE CORPORATIONS AND
ORGANIZATIONS EXPRESS ARE ABOUT
BEHAVIOR.
BEHAVIOR.
BEHAVIOR. IDEALLY, WHAT WE HOPE TO TACKLE
IS THE HEART.
>> Reporter: STARBUCKS SAYS
THIS IS NOT THE ONLY STEP TAKEN
BY THE COMPANY IN RESPONSE TO
THE INCIDENT IN PHILADELPHIA.
IF YOU ARE INTERESTED IN THE
TRAINING MATERIAL THAT WAS
SHOWN TODAY INCLUDING A SHORT
FILM, IT SHOULD BE ON THE
STARBUCKS WEBSITE AT MIDNIGHT,
THAT'S WHAT THEY SAY.
>>> WHAT YOU THINK ABOUT
STARBUCKS AND HOW THEY LOOK AT
-- AFTER ALL OF THIS?
YOU CAN LOOK AT IT A LOT OF
WAYS.
WAYS.
WAYS. THE
WAYS. THE NFL HAD CONTROVERSY AND
THEY REACTED RIGHT AWAY AND
THEY HAVE ALL OF THIS PR.
EVERY NEWS STATION IN THE
COUNTRY IS DOING A STORY ON HOW
STARBUCKS IS TRAINING
EMPLOYEES.
EMPLOYEES. >> THEY LOOKED BAD WITH THE
ORIGINAL INCIDENT AND THIS IS A
CHANCE TO SAY, WE ARE DOING THE
RIGHT THING.
RIGHT THING. WE HAD OUR OWN TRAINING IN THIS
COMPANY.
COMPANY.
COMPANY. >> IT WAS THE SAME GUY WHO DID
IT.
IT.
IT. >>
IT. >> IT
IT. >> IT WAS THE SAME GUY.
I AM