>> IS BEING A SOCIAL MEDIA INFLUENCER FOR YOU?
YOU BETTER BE READY TO BE ON CLOSE 20 47 -- CLOSE TO 24/7, AND A BACKUP PLAN MIGHT BE A GOOD IDEA.
>> I’VE ALWAYS BEEN PASSIONATE ABOUT MAKEUP.
>> IT WAS NO SURPRISE THAT SARAH WAS CAPTIVATED BY ONLINE MAKEUP TUTORIALS.
>> I THOUGHT IT WAS REALLY COOL I CAN WATCH A 10 MINUTE VIDEO AND LEARN SO MUCH.
I THOUGHT TO MYSELF, I FEEL LIKE I CAN DO THIS.
>> INSPIRED, SHE LAUNCHED HER OWN YOUTUBE CHANNEL AND INSTAGRAM ACCOUNT TWO YEARS AGO, BECOMING A BEAUTY INFLUENCER.
>> I LIKE TO COLLECT A PASSION PROJECT.
>> BUT THE PRICE?
>> IT IS VERY TIME-CONSUMING.
I WORK AT IT ALL THE TIME EVERYDAY.
>> SHE COMMUNICATES BACK-AND-FORTH WITH BEAUTY BRANDS TO BUILD THEIR BUSINESS.
SAMPLES PRODUCTS, SHOOTS AND EDITOR VIDEOS, ALL WHILE FOCUSING HER ATTENTION ON HER DAY JOB IN MARKETING.
>> IT IS TOUGH TO FIND THE DRIVE ALL THE TIME TO PUT IN THE WORK.
>> CONSTANTLY POSTING FRESH CONTENT AND RESPONDING TO HER FOLLOWER’S QUESTIONS TAKES TIME.
>> THE MOST IMPORTANT THING IS TO BE AUTHENTIC.
I TRY TO PUT MY OWN PERSONALITY INTO EVERYTHING I PUT OUT THERE SO PEOPLE CAN GET TO KNOW ME.
>> SHE SAYS SHE KEEPS HER FOLLOWERS INTERESTED BY POSTING ABOUT HER PERSONAL LIFE.
>> INITIALLY I KEPT MY PERSONAL INSTAGRAM SEPARATE, AND I REALIZED IT DID NOT REALLY MAKE SENSE, I WAS NOT LETTING PEOPLE INTO MIRO LIFE THAT WAY.
SO I PROBABLY STARTED POSTING ABOUT MY LIFE ONCE I GOT ENGAGED, SO I GOT TO SHARE ALL THAT PERSONAL CONTENT AND I THINK PEOPLE REALLY LIKE THAT.
I REALIZED PEOPLE ACTUALLY CARE ABOUT MY LIFE.
>> RHIANNON IS A WIFE, MOM, MARKETER, AND A FASHION INFLUENCER WHERE SHE SHARES HER BUSY WORLD WITH HER INSTAGRAM FOLLOWING.
>> I WILL SPEND HOURS BRIGHTENING STUFF OR REMOVING LINES AND EDITING PICTURES.
>> AS HER CREATIVE JUICES FLOW, TIME FLIES.
>> I LOVE THE EDITING PROCESS, AND EVEN WRITING STATUS COPY.
BUT IT CAN REALLY TAKE HOURS AND ALL THIS ADDS UP.
IT TAKES MORE TIME THAN YOU THINK.
>> AND TIME IS NOT ALWAYS ON HER SIDE.
>> I CHURNED OUT A LOT OF STUFF BECAUSE I DO NOT WANT TO TAKE THE TIME AWAY FOR MY FAMILY.
>> AND THERE IS ANOTHER NECESSITY.
INFLUENCERS MUST COMPLY WITH THE FTC.
>> THEY HAVE REALLY CRACKED DOWN.
IF THERE IS ANY KIND OF TRADE OR PAID TRANSACTION, YOU HAVE TO DISCLOSE IN YOUR CAPTION THAT THIS IS SPONSORED.
NOW THESE INFLUENCERS ARE HELD ACCOUNTABLE.
>> ONE CELEBRITY THAT COMES TO MIND IS KIM KARDASHIAN.
SHE HAS GOTTEN INTO MAJOR TROUBLE.
SHE PROMOTED PRENATAL VITAMINS AND NEVER DISCLOSED THE RELATIONSHIP.
>> WOULD YOU WANT TO BE IN INFLUENCER?
>> MY ADVICE IS TO NOT BE A FULL-TIME INFLUENCER.
I ALSO OWN A PR AND MARKETING AND SOCIAL MEDIA AGENCY.
I ALWAYS FEEL LIKE YOU SHOULD HAVE A BACKUP PLAN.
I LOVE BEING IN INFLUENCER AND SHARING.
WHO KNOWS, INSTAGRAM COULD CLOSE TOMORROW.
>> DESPITE THE CHALLENGES AND MARKET SATURATION, NEW INFLUENCERS ARE POPPING UP EVERY DAY.
>> IT HAS JUST EXPLODED.
MORE AND MORE PEOPLE ARE HAVING A VOICE ONLINE.
I DON’T SEE IT GOING ANYWHERE ANYTIME SOON.
ESPECIALLY WITH ALL THE GREAT CONTENT BEING CREATED.
IT IS A PEEK INTO SOMEONE ELSE’S WORLD.
>> $2 BILLION WAS REPORTEDLY SPENT ON INFLUENCER MARKETING LAST YEAR.
STUDIES PREDICT THAT COULD GO TO $10 BILLION IN THE NEXT FIVE YEARS.
REMEMBER, FOLLO