I'm going to teach you a very strategic way to have major influence. I hope you're a good
person. If your intention is anything other than influencing people for good, then I suggest you
dislike this video and leave. I'm going to teach you how to influence people to do what you want.
This isn't a gimmick. This is real influence but if you're looking to manipulate, I don't want you
here. I'm going to guide you through the strategy that I use and that I help my clients use to build
a following help millions of people and make 7 figures. The first thing that I want to discuss
is influencing people to do what you want is the wrong idea. What you want really doesn't
matter. It's about what they want. But what if you could influence someone to help them achieve
what they want? What if your services were a match to help them accomplish their own goals? If you're
still watching this video then I assume that you and your businesses help people. Like your
services are created to help people accomplish their goals or to achieve more. You've got to
find out that they're a fit. And if they're a fit, then you can use the strategies in this
video to influence them to buy from you. If you can actually help them to achieve what they want,
that is real influence. One of my favorite quotes from spiderman always comes to my mind when I'm
talking about influence okay so his Uncle Ben is giving him advice and I get emotional. I think
about this. It's a movie. But think about this "With great power comes great responsibility".
And that really is the responsibility that I put upon you if you're going to follow
the steps that I teach here. I also believe that when you have the power of influence,
you'll be judged for how you use that influence. If you're using it to influence others for good,
that'll be good for you. But if you use it to influence others for your own good and not
for theirs, that'll be bad news for you. Now, let's talk specifically about how to become an
influencer on YouTube. This isn't about selling. This is about giving value. I'm going to cut right
to the chase and admit that the best way to do this is by making how-to videos on YouTube. So,
we know that the end goal is to have them buy from you. But we're not going to push it upon them.
We're not doing push marketing here. We're not going to put a promo video in front of them. We're
putting out how-to videos that people are going to find that they're already searching for. So,
they're asking questions and then they find your video is the answer to that question.
Think about how refreshing that is. Instead of having to push your message on people,
people are searching you and they're building a relationship with you, they trust you, they're
getting value from you. Now, there are people right in this moment that are actually searching
for you. They just don't know that you exist. So, what I mean by that is they're going to Google or
YouTube all around the world. Right now, there are people on their computer or on their phone
typing in questions. That you are the perfect person to answer. That's what we're talking about
here. Making videos that these people will find. And get this, the entire time that they watch your
video, you're making eye contact with them. Okay? So, that's an important thing. You've got to make
sure you're always looking into the lens of the camera. Have you seen some of those videos where
all of a sudden there's a side view? They call it a 2 camera shoot. And we think that that's
a good thing the more cameras, the better? But it switches back and forth and you break eye contact.
It just doesn't work. In these how-to videos, you've always got to make sure
you're looking right into the lens. Also, let me talk about a teleprompter just for a minute. Now,
in the beginning, I loved using a teleprompter because it gave me confidence. But eventually, I
could use my notes. I'm using notes right now and every once in a while, I will pause. I look down,
look back at the camera and then I then I continue on, okay? And you can do that. It makes it really
easy. But in the beginning, I really needed to use a teleprompter. The problem with the teleprompter
though is most people get one on their phone and they set it just below the camera. So, I'd be
looking down here reading the teleprompter. That doesn't work. Okay, if you get a teleprompter,
make sure you can look right at the lens so you're still looking them right in the eye. One of the
ways that trust is built is by vulnerability. When we're in a relationship with somebody, a spouse
or a friend or anybody, when we're vulnerable, we put ourselves at risk. But when that person honors
that vulnerability, then we know that we can trust them so our trust has increased. And that's how
relationships are built. Vulnerability can also translate to authenticity especially on video.
When you're being authentic, when you're being the real you, you're putting yourself out there. That
is a measure of vulnerability and the viewer sees that and they build a level of trust with you.
The more that you open up and share the real stories, the real experiences that you've had that
have helped you learn this principle, the more you're inviting people into your life. And so,
people really get to know you and of course, they increase their trust in you. Now, think
about your own experience on YouTube. Typically, you'll watch one episode. And if you like it, if
you trust that person, you'll probably come back and watch another one. You'll subscribe to their
channel. And like I mentioned earlier, that whole time, they're making eye contact with you. And so,
there's a strong relationship built here. So, every episode that you create like this and put
on your channel, it becomes a tool helping you build relationships on autopilot. Now that you've
given them value, you've answered their questions and now they have this level of trust with you,
now you need to invite them to do something. It's called a call to action. One of the most effective
calls to action is actually offering them a gift, right? So, you've given them so much value in
answering their questions. And now you give them a gift whether it's a free book or a mini-course
or something like that that will help them learn the principle or help them answer their question
even deeper to say, "Now, that you've learned a, b, and c, I want you to go a lot deeper with this
and I've got my book. If you pay the shipping, I'll give you this book for free." Go ahead and
click the link below and you can get access to that now. So, this gift, you may have heard it
called as a lead magnet. That's what will turn your viewer into a lead in your business. The
whole reason that we have that call to action and the lead magnet is this way we're using YouTube
for lead generation. Lead generation is far more valuable than ad revenue. A lot of people
when we talk about using YouTube for business or YouTube for making money, they're talking about
the ad revenue. Just getting a lot of views and making a share of that ad revenue that youtube
receives. Every channel is different. And there's this ratio of how much ad revenue to lead revenue
you get. And every channel is going to have a different ratio. I've seen it as low as 1 to 10.
Perhaps that should be the minimum. If you're making $1,000 in ad revenue, you should at least
be making ten thousand dollars in your business. Whatever that time frame is, let's take a bigger
number. If you're making $100,000 a year in ad revenue, you should at least be making a million
a year in business revenue. I'm going to share some big numbers with you but these are realistic
across many channels that I produce. If you're making a certain amount in ad revenue, typically,
you're making 100 times that in business revenue. There's even one channel that I produce that is
so, so niche but yet what he sells is high priced. He's making about 1,000 times the revenue from his
business that he does in his ad revenue. The next video that I want you to watch right now
is this one right here where I interviewed Noelle Randall. Her channel is currently generating 4,000
leads per month. If you want to get those type of results, you got got to go watch that video now.