If you are not yet on the Instagram Reel train-why not? If it's because you're
stumped for content ideas on how to make reels
then stay tuned because this video is for you
Hey Guys! Welcome back to my channel the place to be for bosses and business
owners who want to show up consistently and
creatively and most importantly through their content, before we dive
into this video I wanted to let you know that if you were new to Instagram Reels
or you were just not yet sure how to use them
then I want you to go and watch this video that we created last week
which is a step-by-step tutorial on how to use
Instagram Reels, you're going to want to watch that before you watch
this video today, okay so obviously if you're still here you're familiar with
Instagram Reels but maybe you're just stuck for ideas
maybe you just feel like you sit down and it
takes a lot of time because you're not sure where to get
ideas from, well today I want to give you three different ways to find content
ideas for Reels that are all different and that will
allow you to be able to sit down and pump them out like it's the easiest
thing that you've done for the day okay so with that being said let's jump
into the first way to find content ideas for Instagram Reels
Okay so this first way is all about being
entertainment led and what I mean by that is grab your phone with me
go to Instagram, go to your explore page, and then click on the Reels, they should
be the first thing showing up in your explore feed, click on the Reels
and then I want you to start just watching them, just scroll through
and watch them and anything that really stands out to you
that you find is funny, if you thought it was clever, if it made you smile or laugh
I want you to go into that, down the bottom there's three dots,
click on that and just hit save, I don't want you to worry about the industry
that's on the channel, I don't want you to worry about whether it's a
stay-at-home mum or a high-powered CEO or both or whether it's someone cooking
I just want you to save the ones that stand out to you
and evoke some kind of response for you okay now in this exercise what I will
say to do is steer away from the depressing or the
sad or the heavy Reels that you see
because there are a few of them out there where people are telling emotional
stories or they're talking about things that have happened to them
I would avoid those, the reason that you want to do this
is because you're trying to run a business so
we want to keep things light we want to keep them educational we want to keep it
happy and upbeat because we really don't want people to associate those negative
emotions with our business now maybe it's a
little bit different if you're in the emergency industries
or you might be in counseling or something like that and it actually
makes sense for you to maybe take it down a notch and
present something in that way but for the most part we want to keep things
light, we want to keep it happy, we want to keep it fun,
and we want to keep it upbeat, so save the ones
that cause you to smile. Okay now the reason that I got you to do that
is because later on when you go and spend time creating Reels
what you want to do is open up the ones you saved
and simply overlay the concept into your industry or your niche or your
knowledge bank and make it work for you it will require you to
maybe have a little bit more of a brainstorming session with yourself
than the other options that I've got coming, but it's just a really good way
to do something that you know is going to
relate to your ideal client in a way that is fun and light
and will make them smile which ultimately makes it much easier to
follow you because they know that you're going to bring
them something positive. Before I share ways two and three with you about how to
find content ideas for Instagram Reels I wanted to let you know that I have a
content roadmap in the description below for you, it's
free, it's a downloadable and it literally shows you how to create
content how to find ideas how to store the content once
you've made it and how to repurpose it, it is an actual roadmap, full of check
boxes and action items for you so pop into the description below and
get that for yourself and make content so much easier with this
roadmap. Okay so you're going to want to open up
your Instagram app and navigate to your profile page
then tap the lines that appear in the top right hand corner
and that's going to bring up a whole list of options for you you're going to
want to go into your insights
then tap on content you've shared the little arrow
and then really from this point it's up to you how you want to order your
content but I would suggest going through
and ordering it in terms of reach or engagement so reach or comments
so for the purposes of this tutorial I'm going to use the reach
metric and what you're going to want to do is go into those
top performing posts and then have a look at those posts
and see what it is about them that you could potentially repurpose
into an Instagram Reel so the first one of mine
is essentially a tweet and it was near the start of Covid and it
says things to try when self-isolating, read a book, self-care, clean something or
rest and in reality you're scrolling
endlessly until your eyes bleed, that would actually be a really easy one for
me to turn into an Instagram Reel where
I could have different shots of me reading a book or
you know putting on moisturiser, cleaning something
resting on the bed and then the reality is me is sitting there and track pants
and sweatshirt with my hair and a messy bun scrolling
without blinking on my phone right and so then I could put some words around it
to give it a little bit of context but you can see
how I already know that that piece of content performed
really really well now it's not the world's best example because we are
moving through covet and maybe that's not
contextually going to work as well as it did back then
however you can see that I was able to immediately in my mind turn it into a
real and I already know that that content worked for my audience and so
therefore I can safely assume that it's probably
going to work in a visual manner as well so my second
one here is I mean you can see it on the
screen, choices we think we have when someone says to do video and as you
swipe across these are the actual choices that you
have now I used this the other day to create a real based off
of this content it wasn't exactly the same instead of
showing this comparison I just gave ideas about how people could use
videos for their social media so it was this video here nine ways to use video
so you can see how I repurposed that idea of well-performing content
into an Instagram Reel so you can do that now maybe you haven't been on
Instagram long or you don't feel like you have any particularly well
performing posts you could always do it with a blog
post or perhaps you're in a facebook group where
somebody asked a question and it got a ton of responses you could
use that as your education piece and speak into
it you could use that question and give your answer to that or maybe
you could give common answers that you know are wrong
and then your answer which you believe to be right okay so there's
so many different ways that we can take the education-led
avenue to create Instagram Reels that we know our audience is going to
resonate with and we know that's going to be beneficial for them
what matters most is the content in the real with these education-led
ideas it can be as simple as popping a piece of music
behind the content that you're creating maybe
you're talking directly to the camera which is fine you don't have to do crazy
transitions maybe you've taken that question from
the facebook group and put it up as some text
and now you're going to answer it maybe you're going to answer it speaking maybe
you're going to answer it with text, I don't want you to overthink the format
as much as I want you to remember that it's the content within the Reel
that matters right and the and the reason that we're capitalising on
Instagram Reels right now is because Instagram is favouring it and
pushing it out so it's more important that you get it
done and that you get good content in there then that you
worry heavily about transitions and making it
look like a piece of art. If this video is giving you massive
value I would love for you to hit the subscribe button below
and also give this video a thumbs up because that helps me
know what to create for you.
Okay so my third and final way for you to find content ideas
for Reels is to lead with testimonials and those testimonials can
be about anything it can be client
testimonials or it can be proof that you know how to
do something that you want to do more of so let me
explain if you're wanting more webinar
opportunities, speaking opportunities, workshopping
opportunities, then if you've already got video of you
doing those things to be able to pop that into a Reel and
put a call to action at the end so the people that will book you for those
things or the people that you want to see you do those things know
where to reach out to you or where to download your
media kit or whatever you've got going on for you and in the same way that
maybe you have a course you want to sell maybe you have services you want to sell
if you have proof of you doing those things so
for us filming our clients, creating content
with our clients, putting that into an Instagram Reel and then having that
call to action at the end hey if you want to work with us email me
here call me here, maybe you've got a downloadable or a
freebie putting that into the reel and then having a
call to action at the end be a great way of you getting your
message out there because sometimes we do forget to sell
we do forget that this isn't just about giving pure value
at the end of the day value from us also comes from having people pay us for the
things that we do and the things that we sell, make sure
you're putting those testimonial lead pieces of content into Reels as
well so that people know how they can work with you
and what you do. And there you have it, three
non-overwhelming ways to find content ideas for your Instagram
Reels, remember if you love this video subscribe to my channel below, we have
tutorials coming out every single week across social media and content and
video and I would love to have you on board
remember to give this one a thumbs up and I will see you
in the next video bye bye