- If you've been talking about your service
or your product in social media posts,
in video content or ads, but nobody seems to be listening,
your messaging might be the problem.
Today I'm gonna talk about the StoryBrand framework.
It's the perfect place to start.
I'm gonna share the key elements of the framework and talk
about some next steps that you can take to get started.
(lively music)
The StoryBrand framework is one that I go back to
and recommend to business owners all the time.
This framework really helped me
in my business with my messaging, positioning,
understanding my customer better.
So I'm gonna walk you
through my key takeaways from the book.
But first I wanna talk
about the seven steps that make up the framework itself.
The first is 'a character.'
So this is your customer.
Your customer is the main character in the story.
So we always wanna be thinking from their point of view.
The second step is 'has a problem.'
So your character has a problem that they need to solve.
The third step is they meet a guide,
which is you or your business.
We are guiding our customers through this journey.
The fourth step is 'who gives them a plan?'
You are coming to them and just sharing your expertise.
The next step is 'calls them into action.'
So this is where the buying process really starts.
Six, the 'ends in success.'
We wanna make sure
that whatever we're offering our customers actually
gets them to where they wanna go.
And lastly, it's 'and helps them avoid failure.'
So you always wanna think
about what would happen if they didn't buy?
Make sure to always keep that in mind
so you can help steer them away from it.
The first takeaway that I took away
from the book is to make your customer the hero
of the story.
Before you post any content or sell any offer,
make sure to ask yourself
how is this helping the person watching?
If you can answer that question and make sure
that whatever you're posting has a true benefit
to that hero, your ideal customer,
they'll be much more willing to accept your advice
and in turn, wanna work with you.
The second takeaway is that you are the guide.
So I am the guide for my customers.
I'm just helping them get to where they want to be.
And in order to do that,
you have to understand their problems first.
There is external problems,
which are usually the kind of most obvious problems
or the problems that your customers will come to you about
but then there's usually an internal problem
for that as well.
So a lot of my customers come to me to take courses
from me to learn how to show up online.
And what I find is
that it's usually not actually the equipment
or the time that they're really struggling with
but it's usually something internal.
Like 'I don't feel confident enough to show up on camera.'
So just getting to know your customer,
your ideal customer a little bit
is really gonna help you hone in on both the external
and internal problems that they're looking to solve.
My third takeaway from "Building a StoryBrand"
is 'if you confuse, you'll lose.'
You wanna make sure that things are concise,
that they're to the point.
You wanna make sure that things are obvious for people.
So don't hide your call to action.
If you want people to work with you,
make sure that it's easy for them to do.
I actually saw the most success and the most growth
in my business when I cut back most of my offers
because I was able to stop confusing my audience
with all of this different types
of content and really just focus on that core audience.
And this could be relevant not just for offers
but even for social media platforms.
Look at the platforms that are performing the best for you
and then go all in on those as opposed to posting, you know,
maybe once a week
on every single platform and spreading yourself too thin.
I definitely recommend you check out the book
"Building a StoryBrand"
for more details on each of these seven steps.
But if you followed these key takeaways that I talked about,
you should be well on your way to creating better messaging
for your social and your content marketing
that better connects with your ideal customer.
Let us know in the comments
which step you found most interesting
and how you'll be applying it to your business.
And of course, if you have any questions,
feel free to leave them down below as well.
(lively music)