I know that you've been procrastinating, starting your podcast, because you don't
know what to podcast about. Well, in this video, we're gonna do it together. We're gonna find a
podcast topic together. You and I, huh? Hello, I'm Veronica. I'm the head of marketing here at
the Pod Sound School and helping my clients and students to develop their podcast idea is my jam.
So you are in very good hands. Consider subscribing to our channel. If you wanna become
a podcasting master and learn everything about content creation and podcasting.
First of all. I wanna tell you that I'm very proud that you are taking the time
to do this preliminary work and do your research before you start podcasting.
I cannot tell you how many people just jump into podcasting without doing the
research. And this can really impact your success down the road with your podcast,
and ultimately cause you to abandon your podcast. And we don't want you to do that. Now,
let me give you a disclaimer. Choosing the right topic for your podcast can go very deep.
In fact, inside of our exclusive program, smart and simple podcasting,
I spend an entire module helping students to find the right topic. We go deep into
keyword research into defining their ideal listener and all of that,
but I'm gonna make it simple. So you can get started quick here with this video.
However you need to do a little bit more research. Okay.
So let's reveal the first question. Will I have an audience for this particular topic?
And this is a very important one. You may have a list of topics that you're interested in and
that you want to podcast about, but if your audience. It's not interested in those topics.
Then you are going to be podcasting for yourself. You might as well just get
into a zoom call and, and Chi chat with your friend, because like, what's the difference.
The whole reason why you're starting a podcast is because you want to have an audience because you
want to have a group of loyal fans that will keep coming back to listen to your episode.
And for my online business owners, you know that your audience is your prospects
too. And that every topic that you choose for your podcast should be something that
will further them into their relationship that they have with you building that no,
like trust factor. So they ultimately become clients and customers.
So, how do you know if your audience is interested in that particular topic? How
do you validate your podcast idea? Well, something that you may want to consider
is to do a quick search on the podcast players and see what kind of podcasts
are covering the same topic that you're thinking about covering this is good.
Not only to validate your topic, but also to see what's out there. So you can not get discouraged,
but you can get inspiration and also to bring your spin and your secret sauce
to your. Another thing you want to do is to use Google and YouTube and type your
topic on the search bar. This will bring all the results of blog, post videos,
and other type of media that other creators are making related to this particular topic.
You will be able to see how many views they have on their videos. How much engagement.
They're getting scroll through the comments and get ideas about how
people are responding to this topic. And then don't forget to use social
media too. There's a lot of information that you can gather from Facebook groups,
from joining communities online and also from Instagram, TikTok, Twitter, wherever you are.
So go and search for your topic on those platforms. If you find people who fit your ideal
listener profile, ask them questions, ask them for suggestions, ask them what kind of podcast
they listen to. This will give you valuable insights that you can later use to plan your show.
N let's reveal question number two.
How are you going to leverage expertise? And what do I mean by leveraging expertise is what
authority do I have to be talking about the subject? I love hiphop. I listen to hiphop
all the time, but if I wanted to have a podcast about hiphop, I would probably
leverage the authority and the knowledge of professionals within the hip hop industry.
This is what I mean by. There are two ways that you can leverage expertise for your
podcast. You can do it all on your own if you have the professional credentials or
if you have the experience, or if the podcast is about follow along with me in this journey
to do X and Y. The second way to leverage expertise is by having guests on your show.
And this is a very popular thing that many podcasters do. You'll invite people. Within your
industry that have the experience that have the credentials. If you don't have the credentials and
that way, they'll be able to talk about the topic to your audience for my business owners out there.
This is a great thing that you can do with your podcast to network with people in your industry.
And let's reveal the last question. Will this topic help me further my personal or business?
Please, please do not start podcasting without having clear goals of what you want to achieve
with your podcast. I've seen this over and over people starting podcasts without having
clear goals, clear goals about how they're gonna make money, clear goals about how
their podcast is gonna help them with their marketing clear goals about their brand.
I don't want you to do this. Having clear professional and personal goals attached
to your podcast is this. Thing that you can do. I cannot tell you how many people
I see getting into podcasting without having any goals whatsoever. They start
posting episodes. They get tired, they don't make any money with their shows.
They don't see the results that they expected to see. And ultimately they
abandon their shows. So what are. Goals that you have for your podcast. Is your
podcast part of your marketing for your business? Is it going to help
you promote your business or is it going to help you with your client relationship?
There's a lot of people doing this. They create podcasts to
build their own personal brands and also to do some network, like I already mentioned.
So to summarize. Audience expertise goals. Okay. Amigo, we're having a lot of fun,
but I'm gonna have to let you go. If you like this video, make sure you give me a thumbs up.
Also, we're going to be opening the doors for our coaching program,
where we teach business owners like you to make podcasting part of their marketing strategy
inside of our program, smart and simple podcasting. We'll be teaching you how to
produce and maintain a professional podcast in three hours or less a.
We're only opening 25 spots for students who are committed to finish the program and launch their
podcast within a given timeframe. If you're interested in learning how to podcast with us,
make sure that you sign up for the wait list@podcastingsmart.com slash waitlist.
I'll also leave the Linky win in the think be until next time.
And don't forget to subscribe. I'll see you inside the program. Bye.