[MUSIC PLAYING]
Hey, guys.
My name is Tim Schmoyer, and this Adam from FameBit.
And today we're going to talk with you
guys about how to get sponsors for your YouTube channel.
So Adam, I know you have a lot of experience with this.
What are some of the best ways that we
can go out and pitch ourselves to a brand
and approach them in a way that would be more likely to get
them to give us money to sponsor our channel, and our videos,
than maybe another way would?
What works well?
Yeah, absolutely.
So I think what it really comes down
to is taking some time to understand the brand
that you're pitching to.
So a lot of the mistakes that I see
is YouTubers that just copy and paste something,
and their whole pitch is about them.
It's good to talk about yourself.
Obviously the brand wants to know about you.
But you really should be selling what you can do for the brand.
Like what is your vision for this product.
Show the brand that, hey, you've gone to their website.
Like you are truly interested in their product.
It really seems like the YouTubers
that get these brand deals go that little extra step to show
the brand that you actually care about this product
because the brand wants to send their product to people that
actually care about it and are going to do a good job
positioning it.
And it just seems super obvious, but it's just
like kind of one of those overlooked things.
Right.
So you say, hey, my channel has this.
My channel does that, blah blah blah blah.
You're like, hey, my channel does this and that,
and this is why it's valuable to you as a brand.
Exactly.
Like you got to add that this is why you should care part
onto it, and not just tell them and assume they
figure that part out, right?
Yeah, exactly.
I mean, you got to think that these brands are getting
a bunch of different proposals, and you
got to make sure that you get your point
across as quickly as possible.
Like what's going to be the thing that why
should they hire you over the next person.
That's the question you should really
be asking, because it's just not you and the brand.
It's you and 50 other YouTubers or more
trying to get a sponsorship.
So why are they going to pick you over the brand,
and sell that first.
And you got to really think-- like you
got to put into it what you think
you're going to get out of it.
I mean, I'm not saying that copy and paste can't
work because I've seen YouTubers copy and paste things
and get hired, but you really should,
if you want to get these like relationships,
and build relationships with brands,
and have a better chance at success--
Make it personal.
Make it very specific, and target it towards that brand
specifically, rather than just to like any cooking brand out
there, for example.
Sure.
And maybe make some of it copy and paste,
like your channel stats and your little pitch.
But the first couple of lines, make it more personal.
Pull something out that you really
like that's cool about the product, something specific
that the brand's, like, wow, this YouTuber really
took the time to find something out about me,
and I think this would be a good deal because of that.
Cool.
Yeah, so one, make your pitch very
specific towards the brand.
Two, make sure you do some research on them so you know
exactly who they are , what they're looking for, what they
might need.
And then three, make sure your pitch proposes value
to them that you can deliver on that is valuable to them.
And then anything else?
I'd say sometimes I get the internet copy and paste,
how long it should be?
And it doesn't need to be an essay by any means.
I think two short paragraphs, or even one
if you can get your point across quickly, is fine.
Again, brands are reading a ton of these,
and unfortunately if you open a huge one up,
you might be more likely to close it out.
So try and get your point across very concisely.
Yeah.
So formal versus informal?
I like to say be human, you know?
I think I know what that means.
Just have some personality in it, but don't type "your" UR,
you know?
Like don't type like you're texting somebody,
but it doesn't have to be this big, formal business proposal.
Talk to the brand like you are your own personality,
but make sure that you're spelling things correctly,
it's grammatically correct.
Yeah, like, "Hope you like this, LOL, TTLI-- or YL."
Yeah.
I see that, and you got to think it just doesn't
k-- it looks unprofessional.
OK.
But you can have personality.
You can be yourself when you send your pitch,
and you should.
I hope that helps, guys.
I know it's helpful for me.
That's pretty much everything that like,
what Adam said is what I've been doing,
and it's worked for me as far as getting
climbing sets for my kids that we
sponsored our family's videos and lots of other cool stuff.
So I know a lot of you guys have a lot of experience about this,
too.
I'd love to hear from you guys in the comments below about how
do you suggest someone reaches out and connects with a brand,
but FameBit, actually, they're a sponsor here
at "Video Creators," and they have a really nice, easy way
to really help you guys with that.
Can you tell us a little bit about FameBit, Adam,
and what they can expect over there?
Yeah, absolutely.
So we are self-service marketplace
connecting YouTubers with brands for sponsorships.
So as a YouTuber, if you have 1,000 or more subscribers,
you go to FameBit, you sign up, and you
can see all the different sponsorships that
are available for your channel.
We really have everything from beauty to gaming.
We have a lot more, I'd say, beauty things right now,
but we're expanding, so looking to add different sponsorships
for all types of YouTubers.
Sweet.
Guys, there's a link in the description below this video.
If you want to click it, it'll take you straight over there.
You can decide for yourself whether or not
this is for you and if you would like it.
And if this is your first time here at "Video Creators,"
I would love to have you subscribe.
Check out FameBit, link below.
Subscribe here, and I will see you guys again later.
Bye.