The 1960s was a very, very exciting time for makeup.
You had stars like Diana Ross, Elizabeth Taylor, Audrey Hepburn
Jean Shrimpton, Twiggy experimenting with
bold colors, crazy eyelashes
and a really unique, fresh take on makeup that was
a rejection of the way that makeup was in the 50s.
You guys, may of heard of a brand called Revlon,
you might've seen them in the drug store,
but Revlon's actually been around since 1932.
I reached out to the brand, and I got my hands on
real vintage makeup ads from the 1960s.
And I have them right here.
So I am going to use these as my guide,
but before we get into the tutorial itself,
I found the perfect person to educate us on the 1960s.
His name is Peter Lamas and he is going to give us
a glimpse at what makeup was like in the 60s.
So when did you start practicing
hair and makeup styling?
I started around 1960...
late 64 early 65.
Very beginning of the revolution.
My first client at that time was Liza Minnelli.
I did Jackie Kennedy Onassis' hair and makeup for 16 years.
Diana Ross, Audrey Hepburn, Faye Dunaway, I mean
there are so many.
Women especially were so contrived in the 50s
and early 60s.
You'd fit into a mold.
You copied your mom's habits of dressing
and makeup and hair.
And there was no uniqueness, individuality.
Here's where it started changing especially with makeup.
Cleopatra was launched.
I knew you were gonna say that.
Cleopatra came out in 1963.
Elizabeth Taylor's eye makeup was the rage of everyone.
That eyeliner that she did, both top and bottom.
The 60s was an experiment across the board.
The political movement took a big toll
on us because that youth demanded something
different.
We wanted independence.
We didn't want to be in the war.
We didn't believe in the political system.
We were very creative, very entrepreneurial,
and we were very excited.
We wanted to change the world
starting with fashion.
And it was an explosion of artistic expression
and creativity.
It was a youth oriented era.
Color was in.
For the first time we didn't have to be as conservative
as muted colors back in the 50s.
Now it's like, "How loud can I be? How colorful can I be?"
And you had people like Mary Quant coming in and
created the very short mini skirt.
Vidal Sassoon created the structured more
angular bob look.
Everybody was different, colorful, exciting.
No one was boring in the 60s.
The 1960s had a couple of different popular makeup looks.
We decided to go with the mid 60s look.
Honestly, it's the look that I think is the most exciting.
So I don't have any foundation tutorials
so I've got a little bit of this Ben Nye Color Cake Makeup.
Gonna apply it with just this Milani brush.
The youth movement back then wanted a
clean complexion look.
You used sheer powder most of the time.
You used foundation in the evening if you were going out.
They didn't want it overdone
like their mothers used to do in the 50s.
I have a blush ad.
It shows you know a woman applying blush
like really just all over.
"Fresh young color you fluff all over your face...
cheeks, chin, every place!"
It looks like from the photo
the blush is placed on apples up the cheek and
a little bit lower, almost like a contouring with blush
kind of vibe which I think is really pretty.
So I have a blush from Revlon.
This is in Rose Bomb.
A common theme you'll see throughout
this tutorial, everything is supposed to be very soft.
The blush is not supposed to be very visible.
The foundation supposed to be barely there.
I don't know what the purpose of this is.
Maybe it's only if like
you're wearing an updo?
So I have actually two advertorials.
So both tutorials start off with the brows.
So in the 1960s, Revlon was coming out with its very
first brush on eyebrow powder.
In theory, the brow powder was supposed to give you the
precision of a pencil, but it's softer.
So I'm gonna use this brow powder on my eyebrows.
Ah!
Then, highlighting the brow bone.
So I'm going to use this frosty white shade.
Using a shimmery, very stark white shade on the brow bone
was a very popular makeup technique.
So I did the same to intensify the arch of my eyebrow
and really give my face a lifted effect.
LOL it says, "A girl can't get anywhere these days
without an EYE school education."
Anyway, I got distracted by the pun. Okay.
"You color and contour the eye with the brush-on shadows."
So I'm gonna use this Natasha Denona palette.
I'm going to take a little bit of Thorn.
You would emphasize the crease, make it darker.
So that's something that you started first with.
Green and blue eyeshadow was really in at the time.
So from the ad it looks like it's kind of a jade green.
I have more like evergreen shades, so I'm gonna
mix a couple.
Then it was time for eyeliner.
Now Peter said in the 1960s, liquid eyeliner pens were
were becoming popular.
According to the Revlon ad, the goal here is to have the
"least obvious liner you've ever laid eyes on.
Gently shined to play up the eyes for all they're worth."
So I went for a very very very thin line here.
Nothing too obvious.
Remember we're going for something very very soft.
What really was in style was the lashes.
You would just coat it and let it dry and coat it again
and let it dry and then you'd try to spike it as much
as possible with the tip of your mascara.
Layer number two.
While I'm waiting for the top lash to dry, I'm going to draw
kind of faux lashes on the bottom of my lashline.
Take a pencil and create lashes underneath by
carefully, very thinly applying what appear to be
lashes going from the inner to the outer corner.
Heavier on the outer corner underneath the eye.
Another layer of waterproof mascara.
Then I took Peter's advice which actually is
shown in the Revlon ad.
I turned my mascara wand vertically
and used it to really pull out and spike my lashes as
a final step.
Alright. So I have some Ardell Demi Wispies here
and they're actually pre cut.
We would trim the strip of that lash.
We would go from short to long,
trimming it first before applying it.
And then snipping individual lashes.
Blending them all together with a little bit more mascara.
To add a few finishing touches, the Revlon ad says
to use a frosted shadow to draw tiny white lines
on the inner and outer corners of the eyes to open
everything up.
So I took the white shimmery shadow that I used on my
brow bone and applied that to my inner corner
and the outer edge of my eye.
So last but not least, lipstick.
So I have this shade from Hourglass.
It's called I Lust For, it's kind of a peachy nude.
So skinny I can literally put it in my nose.
Lips were pale. It was all about the eyes.
So I went for a peachy lipstick from Hourglass,
making sure the finish was matte because that
was the finish that was most readily available at the time.
The 1960s was such an exciting time
to be a makeup lover.
All of a sudden there were more colors, there were more textures.
The biggest takeaway at least for me from this was
getting a chance to speak with Peter, someone who
actually lived through the decade and got to
experience what was happening in makeup at the time.
From what was going on politically to what was going on in London
to arts, culture, entertainment.
And the 1960s really did set the stage
for what would happen in the 1970s and beyond.
It was such an exciting time for finding yourself
and identifying yourself
and telling the world, "This is who I am,
with my makeup, with my clothing, with my hair.
Like it or not, I don't give a damn."
Thanks so much for watching, guys.
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Bye.