- The web is getting so competitive,
everyone's already doing advertising
on Facebook and Google.
Prices are going through the roof.
Social media marketing, it's already competitive.
How are you gonna stand out
when your mom and dad are already on Facebook?
Hey everyone, I'm Neil Patel
and today I'm gonna share with you
how you can stand out from the crowd.
(upbeat, electronic music)
So the first tip I have for you
is leverage the new innovative channels out there.
Facebook, it's already old.
Instagram, it's already old.
But you know what?
On these social sites they continually innovate.
Who's Facebook trying to be?
YouTube.
So what does Facebook roll out?
Facebook Watch.
It's their version of showing live TV shows,
just like YouTube.
You know YouTube you see all these celebrities
like the Jake Paul or Logan Paul or whatever their name is?
They're even doing videos and movies on YouTube.
But these guys are creating little mini-shows
or reality shows, kinda like Keeping Up With the Kardashians
on YouTube.
Facebook, they wanna slice of that action.
So what do they do?
They made it so that way if you publish
what you're already doing on YouTube on Facebook
they'll instantly give you a ton of views.
Why?
Because they want you to move over all your video content
over to Facebook.
That's innovative, right?
And they're doing that through Facebook Watch.
So, one, make sure you look for all the innovative channels
out there and leverage them.
It doesn't have to be new platforms,
it could just be new features
that these guys are pushing out every single day.
The second thing I have for you is be transparent.
See, the thing with marketing is that everyone
sees things for what it really is.
I could go out there and be like,
"Hey check me out I'll teach you how to make money.
"Check out my Ferrari and check out my mansion."
And, you know what?
That works for some people, but you are smarter than that.
You can see right through it
and you'd be like, "Yes, you have a Ferrari
"and you're putting a disclaimer that you leased it,
"and that all your cars and all your money,
"you know, aren't necessarily an actually and other people
"won't get these results."
Right, those are disclaimers.
And you know what?
When you see these kinds of things,
you see right through them and other people are too
on YouTube or Facebook or whatever social network
it is out there.
So when you're doing your marketing,
I'm not saying you shouldn't use fancy cars
or you shouldn't use homes
or you shouldn't be too technical.
Whatever you wanna do, do you.
But be transparent.
Lying and telling people that they're gonna get shit
that they're not really gonna get,
it's just gonna make people hate you.
And that's the thing about marketing,
if you look at sites like smartpassiveincome.com
and that's run by a guy named Pat Flynn
and I've known him for years.
Pat was an architect and now he's just like,
"Hey let me create a blog telling people and showing them
"how I'm making money online
"and let me even show 'em my numbers
"and prove that these are my real stats."
And you know what's happening when Pat's done this?
Everyone's like, "Oh, cool, you had an amazing month.
"Oh, you had a terrible month.
"Oh, you had another amazing month.
"Oh and here's why you had a terrible month
"and here's what you can learn from it
"and here's how you can improve
"so you won't have the same problem as Pat."
See, that's all about being transparent
and his marketing has taken off
and he's one of the most popular bloggers
and even podcasters out there,
because he's transparent.
And that's the cool part.
By being transparent you're gonna get a following
of people being like,
"Oh, cool, you're showing all of your amazing moments
"and all your shitty moments."
And if you want to be transparent with your marketing
leave a comment with your ideas
and I'll tell you if it's gonna work or if it won't
'cause I've tested a lot of this stuff out,
like on the Neil Patel blog,
I used to have it where I would show you from my journey
all the way from going from zero
to a hundred thousand visitors a month.
And then from there, I shared my journey
from a hundred thousand visitors a month
all the way to a million visitors a month.
Right?
I was being transparent from making more visitors
to losing visitors and I also did the same thing
with my other site, Nutrition Seekers,
which I no longer own.
And I shared my journey from going from zero
to a hundred thousand dollars per month in a year,
and people loved it.
Some months were amazing and I learned a lot
and I was crushing it and other months I was failing
and I was losing some money, right?
But sharing all this made people be like,
"Oh my God this is amazing.
"Thank you for sharing, I'm gonna try and replicate
"the same success."
The third tip I have for you is to use videos.
Look, you're watching me.
You know the past few months
I've been doing a shitload of videos,
I've been going to conferences, events,
and you know what people have been saying?
Neil, you have amazing content.
I'm like, "Great you love my content.
"What was the latest piece of content that you liked?"
'Cause I'm just trying to get feedback
on how I can improve.
And they're like, "Oh, your video on X, Y, and Z topic."
They're not talking about my podcasts,
they're not talking about my blog content
even though my blog content gets way more traffic.
Everyone's talking about my video content.
Why is that?
It's because it's helping me
build a deeper connection with you.
Sure, there's lots of comments on my videos
but I also do that on my blog comments.
Why isn't my blog growing as fast?
People want videos, it's how they connect with one another.
So, create videos.
It's not about text based content these days,
it's not about audio based content,
it's all about videos.
And you know the devices that you have, like the iPhone,
that's what's making videos so popular.
The last marketing tip I have for you
is to be a long-term thinker.
Look at Gary Vaynerchuk, you think he's successful, right?
He is.
Did it happen overnight?
No it didn't.
He had Wine Library TV before that,
then he created his agency, then he did the DailyVee,
and eventually, yes, you're seeing him everywhere
but it took him a long time before he got to where he is.
And the same with me.
You think I'm an overnight success
and I did really well today?
No, I've been doing this for over 16 years.
That's a long time.
No, you don't have to put in 16 years like I am
before you start seeing results and making money,
but if you wanna really succeed in the marketing world
you have to think of it as a three plus year plan.
Don't expect amazing things in the first six months,
you'll see some traction.
After the first year you're really gonna start
seeing growth.
After the second year things are gonna start skyrocketing.
After three years, assuming you're pushing hard
each and every single week, then things are gonna start
blowing up.
But, if you don't do it consistently you won't do well.
You think Gary Vaynerchuk, when he was doing the DailyVee
was automatically famous?
No, he pushed out so many episodes and was so consistent
and then it started blowing up.
Again, it's all about the long game.
Follow these tips, if you're not sure which one
of them you should be leveraging first
in your marketing arsenal so you can stand out
leave a comment, I'll respond and I'll help you out.
And, of course, if you like this video
I would really appreciate that
that way I can help out more people just like you.
Thank you for watching.