- This week, we are going to...
- Instagram like Beyonce.
(Posh music)
- I have lived for this moment.
- I don't think I'm gonna live up to the hype.
- As we're watching a lot of celebrities
completely rebrand their Instagrams right now.
- Yeah.
- They're making their Instagrams represent
what they're thinking, without having to say anything.
- When I think about Beyonce's Instagram,
it is, like, one of the coolest things
I've ever seen in my life.
This new aesthetic she's been doing lately,
she's just, like, bad Photoshopped,
but it's so bad it's good.
It's like intentionally bad.
- It looks like a lot of work. I feel like
Beyonce just gets her pictures taken and
then she's like "Alright, send me the edits."
- I'm not wealthy enough to have
as many accessories as Beyonce.
- Accessories? Half of this came from Props.
- See, the thing is, is that we ain't got Beyonce followers.
If my number goes down at least one,
I'm coming for y'all.
(edgy music)
- This aesthetic, like,
it was a Thanksgiving post she did, and it was her.
I also kinda wanna use some picture of me walking out.
- The first day I felt fine
because we were super...
- Yeah.
- And I was like "Oh, yes, take these pictures,
I'm being extra, do this angle, do that angle."
Destinee is doing whatever this is.
- Details! Details!
- She's taking forever.
- I was in here editing this picture for Instagram.
I've literally spent the past 20 minutes
trying to make one piece of one photo
that will have to be repeated four times.
That's when I knew there was no way Beyonce's doing this.
- No, this is what she does.
She's like "this outfit looks good, let's Instagram."
- If she does this, she's superhuman.
How does she do this, raise three children,
be a wife, and do all of this, I don't understand.
She goes, "Blue, play with this Photoshop or whatever."
And Blue is like, "Mom, got it! Done! I have it.
I have a concept."
- You guys, Ryann just came out of the gate
with the most epic Instagram I've seen in quite some time
and I feel like he's really upping the bar.
- Of the three of us, Ryann seems to think he's Beyonce.
We need to humble him.
- Mm hmm.
- And this is part of the process,
so I'm gonna be helping Destinee.
- Look, we can tell Ryan, somebody can send him his luggage.
I felt like I was too into it.
I was going deep into my Photoshop,
I mean zoomed into like 700.
- We haven't seen Jazz or Kuwilileni's but...
- Oh, we haven't.
- But so far, I'm clearly Beyonce...
- Hmm. See, this is the problem.
This is why I have to root for Destinee
because Michelle, here.
- So it's in the middle of our work day,
and I'm having to stop everything that I'm doing
to go take fucking pictures to post on Instagram.
I've been on an aesthetic of like a very 2000
weird Myspace pictures,
so now that I actually had to put time in, I struggled.
And then you need to like bring someone with you
cause you can't post four selfies.
I feel like Beyonce has to take like a full day
because her pictures are bomb, too.
- Yeah.
- I use my Instagram like so freely and I love it so much
and it's just like something that's fun for me to go into
and like this became my job
on top of the job that I already have.
- We're a couple of days in
and I'm just going to say mine is the best so far.
- Hater. I didn't post because MLK Day was coming up
and I wanted to be able to rep for our main guy, okay?
I'm out here writing for the culture.
And my favorite part was how collaborative it was,
like I was really pulling in my other co-workers,
my friends, and it was sort of like
doing a very collaborative art piece.
So with the help from the very talented Claudia,
I've just finished the last one on this wall... (laughs)
I'm really excited about this,
now I just have to edit all of them.
This has taught me two things,
one, it's really awesome
to create your own aesthetic for Instagram.
Two, it's a lot easier to create your own aesthetic
if you have an army of interns and are famous.
So if you wanna be my intern
or you guys wanna help me get famous, let me know.
Like it was cool utilizing different parts of Photoshop
and really playing with my aesthetic.
There was no caption so I couldn't explain it,
so I really had to make sure every piece that was a part
of the project spoke to me as a person.
- Me and Destinee are doing a little bit
of a night photo shoot.
We decided, you know an aesthetic is like
the parking garage after dark with the flash on.
Destinee, how are you felling?
- My thing is, this is like the third shoot by now
and I'm over it. Beyonce, my God.
- I feel you.
- I've spent so much time on this single post.
This post with the music that I attached to it.
It look me, at least 2 1/2 hours.
And I had to like do this beehive filter on it.
It was so hard to put it to the music
and get the words to match.
So I don't know who's doing this for Beyonce
but this is a job all in itself.
- I'm finally about to send this project to myself.
Mind you, I started at two o'clock.
It's now six o'clock. This is ridiculous. Beyonce, my God.
- I think the easiest slash most rewarding part
is really finding beauty in everything and everywhere,
because it was like every place I stepped into
could have easily become a part of this project.
It was cool to like, lean in to other ways
of telling the story.
- Your pictures, I felt like could be hung up,
like in a room. Like pieces of art.
We saw a security guard and we were like,
"Whose car is this that has the top down?"
And he was like, "It's mine." And we're like,
"Can I sit in it?"
So then I just sat in this random security man's car,
but the picture...
Spot on.
- By the end of this,
I feel I'm going to be a Photoshop expert.
I'm getting to get really in detail
with messing with the patterns of my clothing.
The level of detail that goes into the actual Instagram post
is cool so I think if I continue this,
I think I'm definitely going to extend the amount
of time in-between the posts just
because it's so much at once.
- This was a lot harder than I thought it was gonna be.
- Oh, a million times.
- I feel like it was just as stressful as like finals week.
There was a lot of prep
and then ya did it and it was over with and you're like,
"Why did I just spend so much time on this?"
- There were times when I was just uninspired.
- For your day two I was taking your pictures
and you're like, "I don't know."
- I knew I was going to lose followers.
Instead of just prolonging the process,
I just put them all out at once.
My photos have been up for about an hour and a 1/2
and I've lost like 200 followers, and I'm like, bye!
- I don't know, I could see myself doing it again,
- Yeah.
- but I kinda like how clean it looks on Instagram.
- I don't think I would do this again just
because it really isn't me and the posting three times.
Look, they want either one photo or none.
- I'm definitely going to continue the conceptual thinking.
I didn't come into this project thinking
I would find out more about my voice,
but I definitely think that that's something that happened.
- Uh huh.
- Especially, seeing how all of ours differed so much,
like we're all such unique artists
so it was cool to see what we all did.
- I think this has opened me up to having
a little bit more creative fun with my Instagram.
I liked it overall.
- Me too.
- Beyonce, if you ever want to give me tips
on my Instagram, please.
- And if you wanna hire me to do your Instagram
I will do it for like super cheap.
I mean, I'm talking like 50 cents an hour
as long as I get to like, just breathe around you.
- (sniffing) Beyonce. (laughs)
- That's what I want her to do and now be my...
- (sniffing) Beyonce.
- Can I just smell that?
(laughing)
- We're done here.
- [Jazzmyne] My current aesthetic on Instagram right now
is like 2000's trash.
- [Kuwilileni] Mine would kinda have to be
like a witch in the woods.
(laughing)
- [Jazzmyne] You did not just come up with that,
first of all!
- [Kuwilileni] I did! I did! I love a good alliteration!
- [Jazzmyne] "Mine would have to be,
I don't know, a witch in the woods."