- Hi, this is Dan Lok.
Are you thinking of using videos to grow your business,
to market your products and services?
Maybe you're looking for ways to gain more subscribers
and gain more viewers.
Or maybe you're kind of on the fence,
and you want to try video marketing,
but not sure how to get started.
What you're about to see is a special, exclusive workshop
that I've conducted with some of my superstar mentees.
Now these are the exact strategies that I have used
to grow my channel to hundreds of subscribers,
to thousands of subscribers,
to tens of thousands of subscribers,
to now hundreds of thousands of subscribers.
So these are very proven strategies.
And this is only one video of the entire series.
So make sure you click on that eye button
and click on that playlist.
Check that out so you don't miss the before and after
and watch the entire playlist.
Now if this is the first time you watch my video,
and you wonder who is this Dan Lok guy,
click on the subscribe button below and make sure
to subscribe to my channel.
Every single day I upload a video to my channel for you.
And you can see we have hundreds of thousands of people
watching my video, and they enjoy the content very much.
I think if you deep dive in to my content,
you'll also get a lot of value from it.
With that said, let's dive right into it.
- [Narrator] The king of high ticket sales.
World's highest paid consultant.
Media celebrity.
Multi-millionaire entrepreneur.
Acclaimed TedX speaker.
International best selling author.
Dan Lok.
(regal music)
- I'm gonna share with you now,
because I'm very active in Vancouver
and because I do Vancouver Entrepreneurs Group,
and I speak on different stages,
I have had probably a dozen times,
if I walk down the street of downtown,
something like that, people will come up to me,
hey Dan, I saw you at TedX, or I saw you at VEG before,
we've met, or we had connected.
And they will come and say hi or shake hands,
and we chitchat a little bit,
and sometimes we would take a picture.
But not once, here's the thing,
I have written 12 books,
not once, and I've written, I don't know,
over hundreds of articles.
Not once I've had someone walk up to me and say,
Dan, I read your book. (Audience giggling)
I read your blog post.
But I've had 20, 30 times people walk up to me
and say, I watched a video.
Or I subscribed to your channel.
And in fact one time I was having lunch
at a Japanese restaurant,
and a gentleman, when I walked in the restaurant,
he was just looking at me, and like okay,
there's this looking at me,
and after I sat down, and he came up to me and said,
"Hey, Dan, I subscribed to your channel."
No, first time he walked to me and said,
"Are you Dan Lok?"
I said, "Yes."
I'm always very afraid. (Audience laughing)
If you ask me that, like, are you Dan Lok?
Are you gonna serve me something or like?
Uh, yes, (laughs) I am. (Woman laughing)
"Oh, yeah, Dan I watch your channel, holy shit,
I can't believe, man,
I see you, it's so awesome, man."
And then we talk, oh, thank you, thank you.
He said, "Oh yeah, let me buy you lunch.
No, no, no, don't, no, no, no, let me buy you lunch please.
Please, on me, please, order whatever you want, please."
"Oh, that's very kind, no, no, I don't need it."
"No, no, please, I insist."
"Okay, okay, fine, thank you very much."
And he bought me lunch, and it was very kind of him.
But many, many times I walked a street,
and I'm like, nobody has ever bought me lunch
because they read my fucking book.
(Audience laughing)
Really, oh, I love your book.
But there's something about it
when they get to know you and watch you on video.
That effect is as good, probably as good
as the second place after seeing you live and feel you.
And that's when I thought, wow,
in the time my channel only has a few thousands subscribers.
Few thousands, maybe couple of 100,000 views.
So, what am I thinking?
Take a guess.
What am I thinking?
- Let's get more views? - Let's get more views.
What if I had 10 times the view?
What if a 100 times the view?
What if a 1,000 times the views,
like, what would that do to my personal brand,
my influence, my business and all these things?
And that's what I'm talking about, the halo effect.
The halo effect.
Reason number two,
interruption marketing versus attraction marketing.
Please repeat after me,
what is it? - Interruption marketing.
- Interruption marketing versus attraction marketing.
Most entrepreneurs, consultants and coaches,
service providers, what they do is
they do what I call interruption marketing,
90% of the time.
Let me give you a perfect example.
Let's say you're walking down,
you're just shopping, you're walking down the mall,
and you see this booth, this small booth,
and someone walk up to you and say,
hey, you wanna try this cream?
You wanna try this, how about you try this?
What are they doing?
- Interruption. - They are interrupting you.
You are thinking of I'm going to Sephora,
I'm going to Shoppers to get what I wanna get,
but in between someone is trying to interrupt me.
Of stopping me, and what do you usually do?
- Stop. - You stop.
That's very nice, what do you usually do?
- Try to walk away. - I walk away.
- You walk away.
- [Man] Put your hand up
and say no, no. - No, no, thank you.
I'm a little bit smarter.
I'm actually gonna be like try
to circle a bit, right? (Audience laughing)
Circle that, so circle, oh, he's there,
oh, let me go this way. (Audience laughing)
Right, so I don't even need to talk.
That's what I do, right?
Or sometimes I might say, oh, shit,
there're two people right there.
Okay, I can't go today. (Audience laughing)
I just can't go today.
That's interruption marketing.
Think about Facebook.
You log into Facebook account,
you're scrolling, you're seeing,
oh, see what my friends are up to,
my family's up to,
and suddenly you see what?
Some guy running an ad and saying,
hey, wanna lose weight? (Audience giggling)
Wanna grow your business?
Whatever, sponsor ads.
That's what it is, it's interruption marketing.
You're not thinking for that thing,
but someone trying to interrupt you,
hey, have you thought of that, you wanna try this?
Hey, come here, give me your email address.
Hey, come buy this.
That's interruption marketing.
Attraction marketing,
it's when you're looking for something.
You're going there for that thing.
So think about YouTube.
If someone types in YouTube,
and they type in, let's say, the word,
how to close high ticket sales.
Are they looking for something very specific.
And if they type in that,
and if, let's pretend my video shows up,
I'm giving them precisely, exactly what they want,
when they want it.
I'm not interrupting them, I'm providing a solution.
Now, let's pretend the video is actually good,
and I provide them with value.
Now the relationship is different.
I'm attracting them, they are searching out for me.
This is very powerful, write this down.
You want your prospects to discover you.
When they discover you, you have the power.
When you try to interrupt them,
they have the power to say no.
It's a frame of mind.
It's psychology.
Now, Dan, how do you put yourself in positions
where they discover you?
That's what I'm talking about today.
Video marketing.
So think about the marketing that you do.
Interruption versus attraction marketing.
When you cold call somebody,
is that interruption marketing or attraction marketing?
(Audience murmuring)
They are doing their thing.
They work in the office, they work from their home,
going about their day to day life,
you cold call, you interrupt them.
That's why they don't like it so much.
That's why cold calling is hard, right?
Facebook, very good example.
Flyer, have you ever seen
that sometimes you park in a parking lot,
how many of you experienced this?
You park in a parking lot.
When you come back to get your car,
you see a little,
little piece of paper (Audience member laughing)
on your windshield, and you're like,
fuck, is that a ticket? (Audience laughing)
How many of you think about that?
Right, and then you look, it's not a ticket, bastard, right.
How many of you do that, right?
Now, suddenly, that's why it's very dumb, think about it.
I'm in a pissed-off mood, and I look at the company.
That's not a very good association.
I don't care what it is that you do.
I'm pissed-off, you're the guy that made me pissed-off.
Like, yeah, I'm gonna call you.
I'm meaning that's interruption marketing,
that's a more extreme example, right.
So, yeah, in a mall, that's what we talked about.
Let's say someone typed in,
how to buy a business with no money.
They see my video, how to buy a business with no money.
35,000 views.
Again, are they looking for something very specific?
Hello, yeah, that's attraction marketing.
That's attraction marketing.
I wanna take a moment acknowledge you.
Maybe you've been following my work for some time now,
and you've been watching my videos for a period of time.
I want to hear from you.
How my work has impacted your life and your business.
I want you to comment below and share with me your story.
That's what gives me motivation,
and that's what gives me the drive to create more
and inspire more,
and if your comment is very good,
my team will pin it to the top.
I do read every single one of your comments.
I might not have time to reply to all of them.
But I do read every single one of them.
I look forward reading your story.