Let's talk about some things to automate to save you and
your team time.
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Automation and systems save our team a ton of time and I
want to talk about what we automate in this video and how
I think about Automation and I think about automation a little
different from how other people think about automation when
someone says automation, the first thing that comes into
my mind is coding and Bots and posting things automatically
that is all automation for sure.
But I also look at automation from the business owners point
of view.
So from my point of view as a business owner if I can hand
something often.
Team member and it gets done effectively.
Every single time that is just as good as automation.
Whether a computer is editing our videos and getting them
perfect or the video editor is editing our videos following
a process and getting them perfect without me having to look
at it.
The end result is a well produced video automation whether
it is computer done or human done has the exact same result
and that's why I see them as the same thing.
So let's talk about what we've automated what are some systems
we built into our business.
And how you can think about Automation in order to save your
team time in the future.
We have four pillars for growing this YouTube channel and
the entire Alex Berman brand and we have automation on all
four the four pillars that we use to grow our business consistently.
Our SEO paid ads video quality and the email list then within
each one of those four.
We have a checklist that we follow to ensure that the automation
gets done and I'll go through exact examples and show you
in depth what we're doing on each one of these in one second
to automate first you need to You're out what those things
are for your business.
What are your main pillars?
What are those things in your business that if you got them,
right everything else would fall into place and you want
to make those pillars as small and number as possible so
that you can only focus on those things.
I didn't add podcasts to those.
I don't have guest blogs on there.
I only have these four pillars and if my team is working
on anything else.
I tell them to drop the project because these are the four
pillars that will work for a business now for you.
You want to automate anything that fits the following three
criteria. High impact meaning it makes money.
It is a tedious or boring task and it is something that is
repeatable. Meaning.
It doesn't require a crazy amount of brain power or it doesn't
require you specifically to do for instance.
I couldn't automate the filming of these videos because you
gotta see my face here.
If I had some kind of AI that could do these videos for me
what I have that a I do it maybe for a laugh but in the end,
this is a task that I cannot Outsource.
This is a task that I cannot automate I have Be here talking
teaching discussing with you for this whole thing to work
some might call that a fatal flaw in the business.
I call it my vocation now with regard to our four pillars.
SEO paid ads video quality and the email list.
What do we specifically automate to save us time with those
four things well for SEO we know the exact channels to share
or tweet our videos.
We know exactly where to post them in order to get the initial
traffic that we need to rank the videos and search we have
the email.
Scripts written to drive the views and we have our research
criteria already laid out so we know exactly what keywords
were going for and exactly what to put in each video for
paid ads.
All of our promotion is done through promoting our YouTube
videos. We do very little cold selling via paid ads almost
all of it is in relation to either people that are watching
this content or people that look like people that are watching
this content.
So all of our paid ads are using that same basic strategy,
which is And we don't have to think about it.
We post each video then we see how each video does in terms
of generating new email subs or YouTube subs and if it fits
a certain criteria meaning we get subs for cheap enough rate,
then it automatically gets moved to a higher budget level.
If it's still passes the test there it gets moved to even
a third tier higher budget level and we continue totally
automated. No thought needed.
In fact thought biases you in this whole process if I looked
at an ad and it was like day three and we were getting good
numbers and I Decided to jump the budget there's no guarantee
that that budget would be a good spend.
I have to wait the entirety of the testing time.
I got to wait eight days.
If I set eight days, otherwise the test is going to be thrown
off. So me using my brain actually hurts the business versus
trusting the automated systems that we've come up with and
that's where you want to be.
You want to be in a place where you thinking will ruin things
that way it's working mindlessly and you will grow at a consistent
rate. The next one is video quality so videos take a lot
more. Manual work.
They're the most Manual of anything.
We do on the four pillars.
The only thing that's automated using what we talked about
before The Human Side of video production is the production
quality. I produce a certain number of videos a week.
I film a certain number of videos a week then I hand it to
the marketing team to rework it into what you're watching
right now.
They're coming up with the thumbnail.
They're writing the description.
There are coming up with the keyword research around the
topic. They're doing all that packaging their editing the
video. They're giving notes to the editors.
They are coming up with what you are watching right now totally
automated. Then our videos are shot in advance and our team
will cue the videos to go up at the times that our analysis
has said are the best times in order to get views typically
for us that is between 2:00 and 3:00 p.m.
Eastern Standard Time.
Those are our highest traffic periods that brings us to the
next place.
We're automating which is the email list emails as you know,
if you've been watching this channel for a while are my specialty
I am the cold email King however warm emails to your list
are slightly different.
Then cold emails but a lot of what we came up with when we
were improving our cold email campaigns has proved a very
very useful for these lists emails.
We have strategies for measuring the open rate.
Click rate number of buys from an email and then each one
of those is automatically improved based on criteria that
we set and we know exactly where it's underperforming did
the email not get enough opens.
Well first we send it to a control group of the email list
so we can track that and then we'll send it to the main list
if it passes those criteria, I cannot buys then we can change
the body to make it more persuasive.
All of that is possible and all of that is automated.
We don't have to think if our open rate is under a certain
level. We know to rewrite the subject line.
We don't have to think about what the problem is and then
come up with a new solution.
It's all automated and what having all this automated does
is not only does it save us time.
It leads to continuous Improvement.
Meaning we are getting better and better and better every
single month and if we're not getting better we can isolate
exactly what went wrong fix that and and get better the month
after so what you need to do now is isolate your four pillars
figure out what is working for your business.
What are the minimum number of channels that you can actually
work on for your business and cut everything else?
I could easily come up with 12 or 13 channels that would
have worked for our company and yet here we are at four because
I don't want to work on a bunch of nonsense that doesn't
move the needle.
I want to strategically have our team working on for things
over and over and over and over again continuously improving
each one until we win if we're the Best in the world at SEO
if we're the best in the world at paid ads at video production
and at the email list, there's no way we can't win and you
need to come up with four pillars for your business that
are similar to those in terms of Effectiveness run the systems
over and over again automate the tasks by either coding or
hiring people that will do the same task over and over improve
those systems as they break down and repeat until your successful
and then after you're successful keep repeating this video
is brought to you by email 10K.
I'm about to show you the easiest best.
And fastest way to $100,000 deals passively without paid
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I was living at home with my parents until I figured this
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and on the serial entrepreneur the secret is using cold email
to find businesses that will pay you up to 10 times more
for the exact work that you're already doing or if you don't
have a business finding companies that will pay you for your
work that are billion dollar Brands meaning major corporations
or companies with over five million dollars in Revenue.
that can afford to pay you what you're worth.
So click below and check out the free presentation.
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What systems are you running in your business?
What do you automating?
Let's have a chat down below like this video for the YouTube
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our past videos We Do videos three times a week all about
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10K.com. Thanks for watching.
I'm Alex Berman.