Hello, are you in the business of generating leads? Hello
in this video I'm going to show you how you can generate leads
via your Google ads campaigns, without having to take a visitor to your landing page or website.
Hello. Thanks for joining in my name is Uzair and in this video, I'm going to show you a great way to
generate leads through the lead forms extensions in Google ads. So what this extension does is when
someone clicks your ad, instead of someone going to your website or landing page, a little form pops up
where somebody can fill in the details and send you the information. So before we get started
let's go and see what this is all about. So I'm on the support.google.com website, where
you will find all the information about this lead form extensions. It is in beta at the moment. And
it works pretty well because it's a great way for someone to submit the form or the
details through this little form. These forms when they do pop up on the screen is prepopulated as
well. So kind of like the Facebook lead gen forms, which you may or may not have seen, but
it is pretty similar to that. So what they say is Google form extensions, help you capture interest
when potential customers are searching for your company product or services on Google.
Before you begin a lead form, extensions work only as extensions to a search campaign. So they are
only applicable to your search campaign and not to display a video or any of the type of campaigns.
All bidding and targeting options are determined by the campaign your form is attached to
and then you've got the extension eligibility that your account must be in
a no sensitive vertical or sub vertical and so on. This is the usual blurb, and then we have
Clicks. Anytime a lead form extension is open, it will be tracked as a lead form extension click
in Google ads, which is fairly straightforward. A conversion is when somebody clicks that ad
and submits the information through the lead form extension. It will be counted as a lead and lead
form conversions are automatically created in
Google ads when the form receives its first submission, okay, this is all pretty basic. And
that's fine. There's an instructions over your how to set these up. So I will go into Google ads in a
bit and we'll go through the complete setup. So this is all fairly straight forward. How to attach
a lead form extension to an existing search ad? So you can attach it to an existing one, or you
can create a new ad or a campaign, how to edit a lead form, how to remove a lead form extension.
This is important as to how once you get the lead, how you can get the data, you can either
download it, or you can create a web hook, which can then send up information of that lead
into a CRM. So it's all pretty much basic stuff. So let's move on to our Google ads account.
Okay, I'm going to cancel this to begin with. So I'm in the campaign tab, I'll go new campaign. Now I've
gone through these goal options. Now, as we saw on that support doc or support page, we need to
go through the leads because if you go into the sales or any other options and then go to search
continue, you will not find that option over here. So I want to go back,
choose leads, search and continue. In fact, let me go back once more...
You will see that you have got the lead form submissions in here, select the ways
you'd like to reach your goal. Okay. You can check this off, add lead form on the next step.
So now it is going to give us that lead form over here,
right? It is there it is. The ad extension. It's popped up straight up
over here and we create a new one. So the call to action. We've got quite a few here,
apply now, book, contact us, download, get offer code, learn more, sign up or subscribe.
So let's say I'm creating a lead form for my business. So I think I'm going to
either have a call to action, some forget code or learn more. I quite like this,
learn more, because you're not asking somebody to subscribe or sign up to buy
or anything is just to learn more about your offer.
Then you have your
extension text, which you
can write up over here, which is up to 30 characters. So select a compelling call to
action that empowers people to engage with your business or service. I'm just gonna put in
get a full Google ads proposal.
That's 30 characters already. So that is fine. Now
I would need to put in a headline. So that is also of 30 characters. So I need with your
Google ads, that is also 30 characters, which is quite good. I'm gonna put in my
name and now this is different. Usually the description on any ad is 90 characters, now
over here we have got up to 200 characters. So what I would recommend is you utilize
as much of the 200 characters as possible because why wouldn't you utilize it? So
I'm just going to put in something like struggling to get a
positive ROI or ROAS with your Google ads. Let us help you write Google ads
campaigns and turn them into a profitable
marketing campaign or something like that. I'm just
writing this for this video, although it is only 161. Okay. I'll just add some more,
send this form for a free consultation. Perfect. Worked out quite well, actually.
All right. So now this is how it's going to look on the users mobile
or whichever device they're using. Now, what I would recommend is keep these forms
very short. So you could either have this as a full name or a first name and last name as separate or
phone number and email. I like short form. Sometimes it isn't necessary for a long form, but
try to keep it as short as possible because the shorter, the form, the higher the conversion rate,
that is a proven fact, you may put in the company name, if you like, or instead of a email,
which most people would put as Gmail, I would request a work email and a work phone number.
I think that would be quite good. Now you have got options of putting in some more questions
and you got a variety of businesses in here, which you can then customize too.
So if you're in the auto business, you could put in these type of questions or
business, what is the size of your company and so on education, general questions you can put
in what product are you interested in, But because we are running a campaign for
Google ads, I know that anybody who is filling in this form, they will be looking at my Google ads
campaigns for, well, the ads for managing their campaigns in Google ads but if
it was for a video marketing or video ads, then I could perhaps make a new
campaign altogether with a different form attached to it. So you've got lots
of different options over here, which you can go through. You must have a privacy policy URL,
and you also have an option to put in a background image. I'm just going to put in a
image so that you can see how it looks so you can put in your logo or whatever you want.
Now, once the form has been submitted, you need to put in
the headline,
thank you, we will be in touch during office hours.
In the meantime, please visit our website. Now you should always have a call to action
on the thank you page because you've got an opportunity. Somebody is interested
in your product or services and they have submitted the form. So you might as well give them
some more information to put them further down the funnel and get them excited for that
call, what you can do is you could say something like this...In the meantime,
here's
a case study of a client of ours, where we increase the ROI by so many percent. Now this
will be of interest to them. So we could have a blog post or a PDF and then send them to that
case study, download the PDF now.
There's a call to action
follow slash. You could have, I'm just making this up right now.
So now I've got the form setup. I've set up the
thank you page. The thank you message with a link to my download that PDF.
And then you have got all the terms and conditions, etc. But the delivery option, which we went through
is you can either download the collected leads and in an ad extensions table, but you can only
download or collect these within the last 30 days. So make sure that you don't forget,
otherwise you will lose them, or you can set up a web hook, which can then send it straight into your
CRM. And this is how easy it is to set up a Google ads and lead from extension. And once you save it,
it's going to go for review and then get approved. So this is how easy it is to set up a Google ads,
lead form extension. I hope you enjoyed this video. We go live every weekday at four o'clock
on YouTube where I answer any questions you may have about Google ads or digital marketing.
So I hope you can join in and please don't forget to subscribe and hit the
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be notified. So thanks for being with me. And I look forward to seeing you again. Bye for now.