- So, big news, YouTube released a new update
for podcast creators
to further promote their podcast shows on YouTube.
You can now create dedicated podcast playlists,
which allows the algorithm
to push your podcast show on the platform in different ways,
plus potentially featuring it
on the brand new YouTube Podcasts page
and on the YouTube Music app
to attract new or existing listeners.
Today I'm gonna give you a quick walkthrough
on how you can easily set up your podcast
on your YouTube channel,
alongside some helpful tips and tricks
to help you on your way.
All right, so let's get straight in.
So right now we're in the YouTube Studio,
and recently my friends and I started a podcast,
and we uploaded our episodes on our YouTube channel.
So now we wanna make a podcast playlist
from all these podcast videos.
So to create a podcast playlist,
all you need to do is head over to Create.
Then we're gonna head over to New podcast.
And now you have the chance
to create a new podcast on your channel
or set an existing playlist as a podcast.
The second option could be helpful
if you already have
all your podcast episodes in one playlist,
but in this case we don't,
so we're gonna select Create a new podcast.
Then this menu opens up, and you can add a title
to your podcast playlist, a description.
You can decide what the visibility is gonna be
and you can upload your podcast thumbnail.
Now first, when adding a title to your podcast playlist,
it's important to keep a few things in mind.
For example, Google advises users
just to use a descriptive title,
such as your podcast name only,
and avoid extra words such as new episodes
or new uploads or full episodes.
And even adding the word podcast behind your podcast name
unless it's a part of your show's title.
For instance, if the playlist name
or the title is too vague,
YouTube will replace the title with your channel's name
and promote it like that on YouTube Music.
So something to keep in mind.
In this case, I'm gonna just use my podcast name of course.
Next, the description,
it's kind of the same as adding a description
to your YouTube video or a regular playlist.
So you can simply add a description
to what your podcast is about
and maybe add some links to it as well.
Next, visibility, same story.
It's similar to regular playlists or videos.
So in this case, I'm gonna select Public.
And lastly, you're required
to upload your podcast thumbnail.
Now, keep in mind,
when creating or uploading your thumbnail,
it needs to be a square thumbnail.
This is kind of unusual for YouTube
because normally thumbnails are 16 by 9.
However, when they're gonna highlight, feature,
or promote your podcast,
they're gonna use the square thumbnail.
And there you have it.
So if you filled everything out,
all you need to do is click on the Create button
and then the podcast playlist is created.
All right, so next thing we want to do
is add our podcast videos to our podcast playlist.
So to make this happen, if you're already in the playlist,
all you need to do is click on Add Videos,
or really quick, if you want to find your podcast playlist
from your dashboard,
all you need to do is head over to Content
and then head over to Playlists or Podcasts.
In this case, I'm going to Podcasts.
And in here, you will see
the podcast playlist we just created.
You can also recognize it by the podcast batch.
And as you can see, there are zero videos in there.
So as I said, to add videos, head over to the Videos option
and now you have two options.
You can choose to upload your videos from your desktop
and upload them to your YouTube channel
and instantly into the playlist,
or you choose existing podcast videos
that are already on your channel.
In this case, we're gonna do the second option.
So I'm gonna click on Add your existing videos.
Now we're redirected back to the content page.
I'm gonna select the videos
I want to add to my podcast playlist.
And then once you've done that,
you head over to Add to playlist in the menu.
And in there you will see the podcast playlist.
I'm gonna select it and click on Save.
So now we're gonna head back to Podcasts,
and you will see the podcast playlist,
and you will see that there are 12 videos in there.
Now you can fully edit the podcast playlist
the way you like.
For instance, we're gonna head over to the three dots
and click on Edit on YouTube.
In here, you can easily change the title,
you can change the description.
And from here, you can easily readjust your episodes.
For instance, you can just click and drag
one of the episodes
and drag them below or above another one.
Plus, a very easy tool as well,
you can head over to Sort on the top,
in which you can decide how it's gonna be portrayed
or how it's gonna be listed.
For instance, you can decide
if the newest podcasts are gonna be first
or the oldest or the most popular.
It depends on how you set up your podcast.
And of course,
you can easily share your entire podcast playlist
or embed it on a website.
And of course, you can add new videos as well
within your podcast playlist
and play around with the settings if you like.
Now keep in mind,
Google and YouTube advises users to only add full episodes
to a podcast playlist.
This means that if you have a playlist
consisting of seasons or even podcast clips,
to not set them as podcast playlists.
Now, let's say you want to revert a podcast playlist
back to a regular playlist.
All you need to do is head over to Playlists or Podcasts.
Then you hover over the podcast playlist
and find the three dots.
We're gonna click on this.
And then all you need to do is click on Set as playlist
and then it will be a regular playlist again.
Now, something very cool in YouTube,
for every single podcast playlist you make,
you can easily analyze the podcast performance
by seeing the performance data.
This is helpful if you want to separately see
how your podcast performs outside of your other videos
that you uploaded on your channel.
And that's it.
So this YouTube update will give you
a lot of potential to reach new audiences.
However, and this is gonna be my final tip,
but if you want to go the extra mile,
you can also easily create clips out of your podcasts.
For instance, on online video editors such as VEED,
you can easily repurpose your podcast
and add subtitles, text, images, logos, music,
progression bars, text to speech, you name it.
This way you can further push your podcast
on social media platforms
so you can easily get organic traffic with your snippets.
We recently made a video about this,
so if you wanna check it out, click on this video.
For now, thank you so much for watching.
I hope this video was helpful.
Good luck and have a nice day.