In this video, I will share with you five reasons why podcasting is
a great way to start building your personal brand,
or if you already have a brand, why podcasting is a great addition to your marketing strategy?
Hello, welcome to the pod sound school. I'm Veronica, their in-house branding and content
strategies. Our clients and students to start building personal brands with podcasting. I've
also worked with brands and businesses who want to include podcasts in their marketing
plans. Some theme that I've learned from working with clients and businesses is that no matter if
you're a small personal brand or an established brand or business, having a podcast is a game.
And if you're new to content marketing and personal branding,
let me get you up to speed. Personal brands in content marketing are how millennials and gen z's
make their purchase decisions. They buy services and products. They are influencers and doors
use or sell either consciously or unconsciously.
The majority of our purchase decisions come from
products and services. We see our favorite influencers using on social media,
talking about in their videos. Podcasts and social media, for example, TIK TOK is responsible for
many of my purchases lately, makeup, skincare shoes. I buy books and sign up for services.
My favorite podcasts is indoors. Funny story. We're recently moved into a new
home and all of the furniture I bought came from my favorite influencers in home.
The studio, Steven, I even got into some DIY projects because of Instagram.
This is why this is the perfect time for you to start building your brand with podcasting and
video and social media. And if you already have a brand or a business, podcasting is the perfect
addition to your marketing mix. So why podcasting? Why audio content? Well, reason number one.
You can reach your listeners in places other media can't unlike other mediums
like video blog articles and social media that require being glued to your phone or computer,
you can listen to podcasts while doing other daily activities.
So it fits perfectly into our busy lifestyles in a study published in 2019 by BBC global news,
94% of listeners consume podcasts while performing.
61% of the people in this study listened to podcasts while doing chores at home,
55%, listen to podcasts while driving and other activities like exercising and shopping and
running errands because of this podcast, listeners are more willing to listen to a complete episode.
This is really incredible audience retention. This does not happen with video hero. Audience
retention for video is really low. The average audience retention for our videos
is between four to five minutes and that's considered very good audience retention.
Now let's compare it with a blog article where readers skimmed the
majority of the article to the paragraph that has information, our answer to their question.
Podcast listeners hit the play button and they stayed with your episode until the ant
reason. Number two podcasting will get your potential clients and buyers ready to buy your
products and services. We want to buy services and products from influencers that we know and trust,
pose, read ads, products, and services.
Our favorite hosts to have tried can greatly influence our purchase decisions. And
this is because of all the associated emotions attached to the. For example,
if you're listening to an episode about the five habits of excellence and at the end,
the host talks about an app that has changed the way that she keeps track of her time, because
we're feeling the associated emotion of feeling empowered and determined to get more organized.
We'll be more compelled to check out the app and sign up for this. This is why it's so important to
become part of your listeners, routines, and habits by having a regular posting schedule,
whether it's once a week, twice a month, your podcasts will become part of their routine and you
will be the trusted person or brand they go to for recommendations and products or services advice.
And if you're a B2B or business to business podcasts, you can educate your prospect, buyers,
vendors, and clients on why they need your service or product. So they get ready to buy. For example,
if you're in the beauty industry and you want your audience to buy your new CBD serum,
you can have a podcast episode explaining what happens to our skin.
When we age, how the product can help reverse some of the aging and answer questions. Like
when your listener know. It's time to start using the product. All this information will get your
audience ready to buy. I'm ready to buy. Charge me more. That would be me cheap. Let me pay double
reason. Number three, starting a podcast required a big investment compared to BD production.
The costs of starting a podcast are very reasonable and within anybody's budget,
you can start a podcast using your smart. But if you want to start making videos,
you will have to invest in a good quality camera lighting and a skillful video editor.
You can find equipment and recording so far at a very affordable price.
And the cost associated with editing audio are not nearly as high as how much you have to pay
for video. With that being said, your podcast is a reflection of your brands to producing a high
quality podcast. Must be a priority. Invest in good quality equipment, microphone, audio
interface, speakers, or headphones, and sound treating your recording area will help you record.
Excellent. And if good quality audio is recorded from the start,
your audio editor will be able to apply more of her magic. When she's editing the episode,
we work with brands all the time. We help our clients choose their right equipment,
according to their needs and budget. We train them on how to properly use the equipment
and their recording suffered and how to manage their files and submit them for editors to edit.
We teach them out of your production. So they understand the process and are able to
record high quality audio because no matter what you've heard, podcasting is a medium of audio.
You're creating an audio experience for your listeners. You want your voice to sound clear,
crisp, close, and intimate. Like you're right there with them in their space.
And bass can only be achieved with the right equipment. Also having a podcast. That sounds
great. Gives you the confidence to approach influencers, celebrities,
and influential people in your industry. People listened to your show and will look at your
social media before they say yes. Also, if you want to monetize your brand, it's important to
produce high quality podcasts that brands and businesses want to collaborate with.
And reason number four, why podcasting is great for branding networks. People love
sharing their stories of success and failure. They love sharing lessons. They learned
how they have overcome difficult times. They also love sharing their work and projects.
They're passionate about with your podcast, you will provide a stage for people in your industry.
Be in front of your audience for this reason, having a podcast is a great idea for networking.
The chances of you getting a yes from that big name in your industry are way higher
when you invite them as guests in your podcast. And with all the technology and podcasting
connecting with guests has become very convenient.
Your guests can connect with your remotely and have a great chat.
Guest interviews are great for opening doors to future collaborations,
being introduced to other influential people and extending your network. One guest can
connect you to another guest and that guest will connect you to another guest and that
guest will connect you to another guest and that guest will connect you to another.
I guess we're going to have to do another guest.
You get it. Many people will start a podcast for this reason alone. So my friend, if networking is
something that you will be relying on for brand awareness, podcasting is a great tool for that.
And recent number five podcasting humanizes your.
Your podcast is your stage. You can use it to highlight the behind the scenes. So if your
personality, your story, your interest in your wife, you can use your podcast to show the human
side behind your brand by sharing your brand values and highlighting customers and employees.
For example, one of her clients decided to launch. She simply amazing podcast
highlighting the stories of women in her team, her customers, and her own story. She allowed her
listeners to take a peek behind the curtain and to fall even more in love with her brand and purpose.
And there you go, MI amigo, let's summarize starting your personal brand with a podcast
or adding a podcast to your marketing will help your reach listeners that are on.
Through older media educate your potential clients about your services and products.
So they're ready to buy. You can start a podcast or your brand without breaking the bank.
And podcasting is great for networking. And it's also a great way to humanize your brand.
I hope I convinced you to start your podcast.
If you're ready, we can help you. You can work directly with us or take one of our courses. The
links to both options are in the description box below. And before you go there, No, it'd be in,
don't forget to subscribe and drink your water. It's always three things. Happy Migos.
good at dancing. I shake my, my shoulders, like right left, right left.
Oh, I please don't put this in the video please. Don't.