For us on this Friday night talg
about New York's growing recreational
marijuana market and a new way r
people to get cannabis products.
And while Western New York has o
now licensed dispensaries open,
at this point you may not
even have to go to a store.
It turns out it's thanks to new
cannabis ecommerce platform and
delivery service called Cantera,
which launches next week.
And joining me live right now to talk
about it is the cofounder of Canterra,
Matt Krupp.
So Matt, I appreciate you coming in here.
I got to be honest with you,
I had heard about delivery optis
when this was all being discussd
at the state level and everythi.
I didn't realize this soon thata
service like yours will be available.
Walk us through how this is going to work.
Yeah, definitely.
Thanks for having me on, Mike.
I'm, you know, really happy to be here.
So we started about 18 months ago going
through the process of getting licensed,
of getting in compliance with
everything the state wanted fro.
And about May 11th we got our license,
which was wonderful.
And we've been working nonstop for the
last two months to get everything out.
Our space and compliance,
the security features,
our marketing plan,
our platform really to give a
great experience to all the
the customers that are kind of
in this community waiting for
options from local farmers,
from, you know,
regional processors and even jut
from brands all across New York.
How do you see a delivery service like
this fitting into the overall marketplace?
Who are the people you
anticipate of being customers?
And then also walk me through
and we were talking is this
like Uber Eats or something,
It's not right where you're not
going to have subcontractors
out doing their own thing.
These are people who work for
you should be doing it.
So yeah, there's there's it
is a little likely breeds,
it isn't in the sense it is on demand.
So in some delivery service woud
have you schedule like on Wednesdays,
maybe they do your area for us
anywhere in Western New York.
So that's all 7 counties.
And actually including Rocheste,
Monroe County too,
we're going to be offering prety
much same day within 4 hour delivery.
And we'll have a wide variety
of products to start.
And really what the focus is
for us is we look at this,
it's a great opportunity for the
licensees that have got handed ,
but they're all going to pick
the most populated areas.
So there's a ton of areas
in Western New York,
Jamestown all over Cattaraugus County
that that have you know populats
that are interested in learning
more of our cannabis interesting
experience in these products.
And we really look at this as
a way to to really spread the
availability across our region.
You talked about partnering with
local farmers that that seems
to be something important as
you set up your business model
here. Yeah, we really look at it
like it's not really about us.
We kind of want to take a back t
because the people behind these brands.
I've been an entrepreneur my whole life.
I've had businesses all the way up and
and it takes so much to build something,
to bring a product to market.
And when I get to go out and meet these
people, I see the effort that they put in,
the passion that they have.
And all we're really want to do is let
them connect with their communi,
with their, with their tribe,
you know, with their cheerleaders and
the people that love them the m.
Finally, walk me through exactly sort
of how this is going to work. R.
You got a website, you kind of go on,
you add to your cart, you check,
put your information in. I mean,
how specifically will it work for. Yeah,
very similar to that.
It's very easy to like, you kno,
the same kind of experience
you might have on Amazon.
You'll go on, you'll be able to browse
by maybe our favorite pics or ll
farmers for your specific regio.
You'll be able to select
products based on potency.
We actually have a really cool AI tool that's
going to allow you to have recommendations.
So I'll ask you questions like,
what sort of experience are you looking for?
You going to the beach?
Maybe you're going to a comedy .
Do you want to relax after a had
day at work and after you get d?
It takes all that and compares o
all the scientific data that we have.
And it tells you like, hey,
this is a product that you might really like.
So even though you're not in store and you
can't get that face to face experience,
you're still able to get like
a tailored recommendation.
And then like, we make that pure
and we're going to pack it up.
We're going to drive it to you.
And when it gets there,
then you have a face to face
with your mobile.
We call him a mobile cannabis educator.
So someone who knows all the
products can answer any questios
for you you really like if you t
want to chat about how cool the
experience was to be able to lie
go on your phone and and place a
cannabis order and get it deliv,
You know,
we're here to just create a gret
experience in that 2 minutes
when you get your delivery.
Yeah, because you talk about
the education component of this
because since this is so new,
having a legal cannabis market in the state,
a lot of people just simply aren't going
to to know all of those things, right?
How important is it for you to
be able to sort of make that
educational component part of i?
It's the only priority we have e
honest in the first year here is is just
dispelling all the myths that you might have,
whether it's myths about what sort of
experience you have on it or I still need
people that think that their employers
are drug testing them for canna.
And that's that's not somethingt
happens in New York State anymo.
I mean, certain jobs, you know,
certain positions, you know,
if you're working with machiner,
if you're federal contractors.
But there's just a general
education gap between,
you know, what a fun, safe,
responsible cannabis experience can be.
You know, there's beverages thae
on the market, there's gummies,
and these are really low dose.
And the same way you might have just like
one seltzer at why the BBQ that makes
you have a really nice relaxed .
And there's cannabis beverages
that do the same thing.
First deliveries next week?
Yep. All right. Next Friday.
We'll keep following it.
Cofounder of Cantera, Matt Krup.
Thanks for coming in. Good luck
to you. Thanks. Thanks for havi.