- We don't have to find a question.
No, I think the video, I think we should just have
conversations and put that in front of it.
(upbeat music)
Distribution days,
you know, if you've ever finished your day and you feel
super burnt out, this video's for you.
If you've ever felt like you don't have any balance in your
life, if you feel like you go from working with customers or
working on product to then trying to hustle and do sales,
that's what I want to share with you guys today is
this concept called distribution.
I really think it will allow you to structure and create a better
way of approaching your business so that you don't get into these
states because if you think about where you're at and where
you want to get to most entrepreneurs instead of staying
in the high performance lane which is like good to great,
they keep going to good they hit that that top ceiling,
they're like I want to do great, they get to great and then they
balance all the way down the bad.
Then they got to hustle to get back up and then once they get
to good they do the great thing again,
you know, maybe you've done this with your physical fitness
or your business and it's like I don't understand why you can't
just design the approach, design the system to always replenish.
Right?
I really think there's an opportunity for you
to build in the recharge.
For you to understand how to design your week so
that it doesn't feel taxing.
So you don't always have these conversations with people that
you care about and say, "Hey, I got to work late" or whatever
and have enough spare time to actually think.
Thinking time, right?
Keith Cunningham incredible business mentor and strategist
talks about the value of thinking time.
Right, where do you find that in your schedule?
So what I want to share with you guys is these three distribution
days, these buckets that if you wanted to you could look at the
seven days you have in your week and really design a better way
to approach your business.
'Cause I don't know about you but as you grow wouldn't it be
nice to have more time back?
Right, so that it's not about just hustlin'?
And I know some people are into that.
That's cool. That's not my style.
I want my business to be more profitable and have more time
back in my week to choose what I do.
So if you're not even able to execute this strategy I'm gonna
share with you then that's probably a symptom or
inclination that you gotta change something.
So the first day of distribution days is the money day.
Everything that you need to do to grow the top line of your
business, the income, your revenue,
your sales you should put in the money day.
If it's marketing, if it's calling customers,
if it's working on partnerships, if it's re-merchandising,
whatever it is for your business put in the money day.
Make sure that you have eight hours or 12 or 16 'cause some of
you guys are crazy and work a lot but just put it all in one
day so you don't have to worry about it.
'Cause you need to create the space and I'm gonna share with
you guys why the space is so important but,
you know, I remember I was in the studio one day with my buddy
Martin and he was talking about shooting videos and the ability
to pause and take a second and create that space in the
narrative because he goes if you're always pegged at 100%
then you don't have the fluctuations.
If you think about life, if you're always happy and
there was no challenges that would get boring very fast.
Many entrepreneurs actually have great things going on in their
business and they get bored
and they throw hand grenades, okay?
So you know what I'm talking about.
But the space to be able to go from, you know, super intense to
being able to think is no different than in music, right?
Martin shared with me the song by Coldplay "Fix You", right?
And he sang the song, I'm not gonna embarrass myself by trying
to sing this to you right now but he sang the song and
he gave me the lyrics fast like Chipmunks style.
(humming quickly)
And he just goes.
And then he goes, "Now, here's how the song's actually played,"
and he's like (humming)
and he paused.
And then he went on again.
And he goes, "It's in those moments of pausing,
"of silence, of space that really things
"can come together that makes it such a powerful song."
And I think this is true for your business.
And some of you guys I've already lost you,
I get it but stay with me to the end because I'm gonna share with
you guys how to build and design that into your life.
Recently, I had the pleasure of going to Peru and working with
a guy named Philip McKernan and one of the things
that he invited us,
Philip's word for challenge is invite.
He invited us to not use our cell phones,
not read books, not bring our Kindles while we went
and went on excursions.
I mean we were blessed to go visit a bunch
of orphanages in Peru.
Then we went hiking in the Andes.
It was an incredible experience and the whole time he asked us
to disconnect and to be present and to think.
And that was when I realized the
power of creating that space.
Of how that could show up in your life to allow you to be a
better person for your family, for your friends,
for your coworkers as a leader and I think that's what's
important about these distribution days.
So, number one, the first day you need to
figure out is the money day.
You need to make sure the business is healthy.
You need to make sure there's top line revenue,
you need to be focusing on marketing and sales,
the money day.
The next one is management days.
Right, what are the days and I'm gonna commit to where I go in
and it's the strategic thinking, it's the team meetings,
it's the coaching, it's the leadership,
it's the recruiting, it's all things that are important to the
operations of the business but aren't necessarily directly
correlated to top line revenue, the money days.
Having that in your calendar to know that hey you know we need
to hire a new person.
Let me queue that up for my management day, right?
It teaches people how to treat because I think one of the
biggest challenges for entrepreneurs is that they say
yes to everything.
They run their business by got a minute.
Got a minute, got a minute, yes.
Yes, got a minute?
Hey, do you got a minute?
Look, you don't have a minute because if you give that person
that minute you're not taking it for yourself and I would argue
and maybe you've experienced this that taking that time for
yourself is gonna allow you to be a better person.
So, first is money days then management.
The third day which I think is the one that's gonna be the
hardest for a lot of you guys to hearing this to
implement is mission days.
Mission days is that white space.
It's the time to think.
It's sitting there and not working on your spreadsheets or
your strategy deck or whatever it is.
It's actually saying, you know what,
I built this business for a purpose 'cause I have a mission
in life to impact, to support, to give back to my community.
If you're stuck in like, "What would I do in a mission day?"
Look, read, journal, here's the big one,
go for a walk in the woods.
What? Yeah.
That's what I'm telling you to do.
I'm asking you to give yourself the permission to go for
two hour hike in the woods.
A walk, go find a nature trail, go find a good loop.
You know, six, seven, eight, miles or whatever it is.
I don't, you know, I'm a kilometer guy, I'm Canadian.
But give yourself permission to go think.
Don't bring your iPod listening to this.
I'm giving you permission to turn off the Dan Martell content
or any other podcasts or audiobooks and
just go be with you.
Mission days.
Look if you just looked at a seven day window and said,
"You know what?
"Mondays are money days, Tuesdays are management days,
"Wednesdays are more money days, Thursdays are management days
"and then Fridays are money days and
"then the weekends are mission days," that's a great start.
But some of you guys are working weekends.
Some of you guys don't have the structure and the discipline to
build that in your business.
That is my challenge to you.
That's my invitation as Philip would say to really look at how
you create the space in your life to add more juice,
to add more color, to make it higher definition so that the
business is not draining you but really serving you.
That is my hope for you.
I hope this video finds you incredibly well.
As per usual, I want to challenge you to live a bigger
life and a bigger business and I'll see you next Monday.
If you like this video be sure to subscribe to my channel and
also I'd encourage you to join my newsletter where I share
exclusive invites to events and other free training programs and
if you're ready to get going,
I got a couple videos queued up for you.
I'll see you next Monday.