- How do influencers maintain focus during the event
while also keeping their online audience
in the loop at the same time?
It may be they're magnificent at multi-tasking,
but my guess is, they've put in some pre-work
that enables them to edit and upload on the fly.
Stay tuned and I'll show you some tricks
on how to update your audience via Instagram
while juggling events in real time.
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Hello, I'm Morgan, and at Canva,
I'm a Social Media Manager.
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We're publishing all sorts of tutorials
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so if you've something you're dying to learn,
let us know in the comments.
In this tutorial,
you'll learn how to set up stunning templates ahead of time.
So with a quick edit in Canva's mobile app
and a few simple tricks,
you can upload your photos and videos
instantly to Instagram, freeing up time
so you can fully immerse yourself in the event
whilst keeping your audience happy.
Okay, let's say you're responsible
for generating all the social media content
for a three-day fashion event,
and you're not sure how to prioritize your time or content.
To get started, I'd recommend composing a checklist
of all the possible things
you might want to capture while you're there.
I try to feature a bit of everything;
the outfits, the people, the food,
and of course the behind-the-scenes stuff
that everybody loves to see.
You could write these down by hand
or try using one Canva's templates
to create a digital version.
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I created this checklist with a template
in just a few minutes.
Now I can print it or keep it saved on my phone
so I have it with me on the day.
Now, the day is going to have its own challenges,
but the real challenge in the pre-planning stage
involves keeping a consistent look and feel
across all social posts.
One clever way to combat this
is to insert all the photos and videos
into a series of pre-designed story templates.
Let me show you how.
There's thousands of templates already in Canva,
and if I didn't have much time,
I would just choose one of these and customize it to suit.
For the sake of this tutorial,
I'm going to show you how to start from scratch.
This provides me with the right dimensions,
so I don't have to go and look them up.
First, let's add a background color.
I'm gonna select a dark gray,
because it's for a winter fashion show.
I'll add a pattern over the top
to create some movement and interest.
This leaf shadow will work.
If I replace the background, it'll work like this.
Now I'm gonna add a title up here
and a text box at the bottom, and include some copy.
And finally, I need a frame.
This will allow me to drop in photos
or videos I want to feature.
I'm only gonna add one frame to this design,
as I plan on using it as my cover post
to introduce each day.
For subsequent stories,
I'd like to include at least two or three frames.
I'll use a lighter background, add some copy at the top.
Because these are frames,
they'll hold the photos and videos I add during the event.
Notice how I've created different templates
for the number of frames.
This keeps it fresh on the day,
so my feed will be more interesting.
Now we've got our templates sorted,
let's focus on putting them to use during the event.
So let's pretend I've been at the event
for a couple of hours,
I've taken a bunch of behind-the-scenes snaps
and runway photos.
To create my cover story,
I'll select my favorite image and upload it to the app.
Drop it into the frame like this.
For the second story, I'll use a different template
so I can add a few more photos.
Once again, I'll upload the shots I want to use
and drag each one into a different frame.
If they don't automatically crop the way I want,
I can reposition them like this.
Lastly, I'll tap here to change the text.
I think I'll keep it simple and write "Behind the scenes!"
Now I've got two stunning Instagram stories ready to share.
Stick around and I'll show you the quickest way
of uploading them to Instagram
without needing to download them first,
but for now, let's keep moving.
Let's add some video footage.
Your audience
is going to want to feel like they're at the event with you,
and video is the best way to achieve that.
You can drop them into the templates just like before.
It's really that easy.
When it comes to capturing event footage,
you'll want to keep it short.
Try to record as many short clips as possible,
but aim for a variety of full-length and close-up shots.
If you end up getting carried away
and recording for a bit too long,
you can easily shorten the clips using Canva's Video Editor.
To create a carousel post,
you'll need to resize the templates
because the dimensions differ between stories and posts.
If you have a Pro account,
simply hit the resize button at the top.
Scroll down until you see Instagram post,
and then click Copy & resize.
And there you have it;
a stunning carousel of photos and videos
to share as an Instagram post.
Juggling a real-life event
and your social media content has never been simpler.
Before we wrap up, let's talk about photo editing,
because not every photo you take
is gonna have that killer lighting
or the same vibrancy it did in real life.
Let's jump back into the Canva app
to check out the editing options.
Once you've uploaded the image or video,
tap on it and select Click Effects.
Now you've unlocked a whole world
of different filters and effects to experiment with.
When you're done, drop them into the template
like I've already shown you,
or you could try stringing them together
to make a beautiful photo montage to share post-event.
Check out this example I made in under five minutes.
All I had to do was drag each photo and video
into the video editor, and add some music.
If you want me to show you how to do it step by step,
let me know in the comments and I can cover it next time.
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And finally,
remember how I said I'd show you the quickest way
to upload everything on Instagram?
Well, that time has come.
To save you the hassle of downloading and re-uploading,
Canva has a feature
that allows you to post directly to Instagram
in just a few clicks.
All you have to do is find the Share button
and then find Share on socials button.
Once you've linked up your account, you're good to go.
It couldn't be any easier,
and it really makes sharing content
during the event a breeze.
So we've covered everything from checklists to templates
and Instagram carousels.
Hopefully, you'll now have the confidence
to capture and post content like a pro,
whilst also being present and proactive throughout an event.
It means you can really enjoy the event and the after party
without worrying about keeping your feed active.
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If you enjoyed watching,
don't forget to hit the like button below
and subscribe to our channel,
because we've got a lot more content like this
coming your way.
And if you created a template
to capture an event on socials, I want to see it.
Leave me a link in the comments so I can check it out.
Happy designing.