What's up drop servicers, Dylan Sigley here today we're going to get into the
best ways to get more clients for your drop servicing business and I run
multiple drop servicing businesses driving six figures and an education
business called the drop servicing blueprint that teaches drop servicing
so today you're going to keep the real strategies and tactics working out there
right now [Music]
now before we get into the video make sure you like the video because if you
watch it of course you're gonna like it probably it's gonna be great or dislike
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drop servicing strategies tactics and tutorials you'll get notified and as we
go through the video make sure to comment below any questions that come up
and I'll personally answer your questions in an upcoming video now if
you're new to running a drop servicing business you're probably wondering how
do I get more clients should use up work called email people or on Facebook Ads
basically there's no single right answer for everyone but one thing's for sure
email is king when it comes to closing deals the first and one of the most
effective ways to get more leads is called emailing when you're starting out
and this should be really be your go to and put simply called emailing is
emailing people that don't know about you or your business
so it's called emailing dead well there's a lot of people out there that
say why bother they say you know you should focus on inbound marketing but
this couldn't be further from the truth if you can present offer to a potential
client show the value you can add in the previous example work and compete on
price your offers gonna be irresistible think of it this way you're essentially
doing them a favor by reaching out offering your service you're leaving
them thinking your offer is so compelling and they're gonna be grateful
to receive your email and here's the kicker the difference between effective
cold email and email spam is great email copy should read like a human
conversation over a coffee it's not a sales pitch you'll never get anywhere if
you just spam your offer because let's be honest no one likes spam right so
what does it cost with cold email you pay no more than a few hundred dollars
max for quality software making email one of the cheapest forms of marketing
out there next make your hit list using LinkedIn sales navigator to find your
ideal potential clients filters are your friend here and you're going to want
specific search filters like job title company size industry location so you
can find your ideal customers then you use a tool like snow vo to extract
emails which you can then upload on to an email marketing software like wood
picker and non wood picker you can send email campaigns and track open rates
reply rates and other key metrics your drop servicing business needs to monitor
so what about spam one important thing to remember is to warm up your email
addresses to prevent your emails from going to the spam folder and avoid the
rookie mistake never use your primary domain for cold
emailing that's called email a powerful tool for drop servicing businesses and
it's how I recommend starting your business today the second way to get
more clients is through referrals referrals are simply one of your current
or past clients spreading the word about how great your service is it's simply a
recommendation for your business right referrals are one of the easiest sales
you'll make and Trust is already established right you don't need to
provide too much extra information or proof to justify the value of your
service to get referrals actually all you need to do is provide an outstanding
service and deliverables to your client in the first place and if you provide a
great service and your clients are satisfied word will get around referrals
aren't a simple sit back and wait approach though especially early on you
need to be proactive ask for them ask your clients for referrals if you've
done a terrific job and they're happy with your work they'll gladly help you
out in the beginning it's normal to feel like you're asking too much but if
you're providing a valuable service it's likely they'll be grateful to you for
reaching out and if your clients are clearly happy don't be afraid to mention
you're looking to expand say you'd really appreciate it if they could
connect you with new companies or people in their network so you can help them -
and the third way to get more clients is through Facebook Ads
what's great about drop servicing is that there are so many options in how
you can market your services and Facebook advertising is one of the most
powerful ways to get clients let's check out some of the benefits firstly
Facebook ads are cheap when compared to other platforms like LinkedIn and Google
Ads secondly Facebook ads can be extremely targeted due to the massive
amount of data Facebook gathers about its users this means you can be specific
Empress about who you target and with Facebook
ads you can target users based on their location demographics and other highly
relevant and specific profile information you can see the budget per
day or campaign and watch the magic happen when a potential client sees your
ad on Facebook they can be directed to fill out a form phone number or senior
message the choice is yours and Facebook really makes it happen
this lead could then result in a conversation where you find out more
more about what they need help with and walk them through how your team can help
solve their problem I actually filmed a video recently about how to set up
Facebook ads specifically for drop servicing so go and check that out in
the description after this video here where I'll break down the process step
by step for you well basically it's a comparatively cheap especially today you
may not have the cash when you're starting out to pay for ads right and
the learning curve could set you back a bit and time is money right that's why I
recommend cold emailing as the simplest and easiest way to get started and then
the third way to get clients is by following up with them do you know
simply following up with a client can make you a lot of money it's really true
and people miss this I mean let's say you emailed someone about developing a
content marketing strategy for the CBD business and they were interested asked
for pricing and then they completely ghosted you they're not interested so
this is a lost cause right wrong well it's for sure not a good idea that
constantly spam a client asking him if they want to buy your service a short
friendly empathetic follow-up after a few weeks it's something they're gonna
be grateful for and it'll keep you in the front of their mind you'll really be
surprised at how often follow-ups actually result in closing a deal if
you're just starting out you can do these follow-ups yourself if you have
email software setup and you've automated called outreach you can set up
systems in your software to automatically follow up with people who
show interest but have forgotten to respond and the fifth way to get clients
is search engine optimization or SEO well kind of I'm sure you've heard that
SEO is a good way to personally get clients coming to you and that cold
outreach is a lost cause right well in a nutshell SEO helps your website get to
top of the search results on google for specific search terms related to your
website and what your customers are searching for for example popular search
term is pyro graphic designers and the idea with SEO is that you'd be trying to
create content on your website that puts you over top of the results for these
terms so it's true that there are many businesses making millions of dollars
from good SEO but SEO is so competitive and it can take months if not years to
rank the terms related to service businesses this is definitely true if
you're picking an extremely popular service like graphic design or WordPress
web development there are a lot of listings to compete with to get to the
top and when I say a lot I mean it's not worth pursuing this as your main
strategy at least not in the beginning when you're starting out it's worth
creating a content marketing strategy publishing useful blog posts and stuff
like that that you can use for your sales process but if you're just
starting out your fastest most effective way to get clients is to get in front of
their computer screens through cold email or online ads then you can use
money from your profits to gradually and strategically invest in SEO and there we
go guys five ways you can go out there and get clients for your drop servicing
business right now the best advice I can give you is to focus on your outreach
start today with cold email it's the least costly method with the biggest
audience do a great job for clients ask for referrals see more emails and follow
up with leads then with a bit of profit play around with ads and in the
background not as your main strategy start working on some aspects of SEO if
it's worthwhile for your nation service so let me know in the comments section
what you've seen the best results worth have you tried cold emailing how did it
go and that's the video hopefully today you learn something you can actually
implement in your business and once again like subscribe notification bell
and comment below with any questions you have not asked you personally until next
time [Music]