This is going to be a controversial video. Okay, we're talking about repurposing
content. Valerie wants to know how can i repurpose my video content. I've got an
answer and you may or may not like it.
Okay, so talk to me where this question is coming from. -Well, you know, people
often take a look at content that they're creating and want to say, "How can
I squeeze the most life out of this content." So, I'm curious. Do you have any
tips for you know, you've created this video for YouTube. Are there other ways
that you can bring more life to it and repurpose it? -So, the the strategy, it
makes sense logically. Okay? That you put all this time into creating a YouTube
video. You have the set, the lighting, the audio, all that the editing. So, there's a
lot of work that goes into creating the video. And yeah, you might as well
repurpose it in many different ways. So, the challenges that I see when people do
that is their focus becomes the content. Their focus becomes just making sure
that I'm putting something on every platform. And they think, "Oh, do you have
an Instagram?" "Yeah, I'm putting stuff on Instagram." The challenge
with that is you're not going to get results. -Yeah.
You're not going to get any results other than nurturing the people that are
currently following you. Every platform has a unique strategy. So, in order for
you to really successfully repurpose a YouTube video for another platform, you
have to really understand what is the strategy of that platform. -Okay. And if I
make a specific video... Let's say I make two different videos. This video might
work really good on Instagram. If I repurpose it a specific way. And then the
other one like, "Know what? That it according to my strategy here, that's not
going to fit." You really have to know what is your strategy on this other platform
before you even consider repurposing it. Just repurposing it for the sake of
using in other ways will not get your results. I can't think of one example.
Anyone that just posts content every platform, they never get great in any one
platform. -Yeah. Now, what do you think about like repurposing things in the
sense of you know, you've got this set set up. You've got all the lights and
everything. Do you ever record videos for YouTube
and then turn around and maybe make a shorter version to go on Instagram where
you're maybe teasing the YouTube video? Have you ever done anything like that so
that you're really creating multiple types of content around the same theme
but it is kind of repurposing the effort? -So, yes I've tried it. The problem is is
we've done that a lot with Facebook. We've taken some of the highlights of
the youth that YouTube video and we've created a different intro. We've tried
all different types of things. But the challenge is is that's more of an
advertisement trying to get people to leave Facebook and go to YouTube versus
if I really want to create something successful on Facebook. -Mm-hmm. -I needed
to just talk to them. And so, I could create a complete separate video but not
to promote the YouTube channel. It would be, "Okay, I've already got my studio set
up. I'm going to hit record and I'm going to make a YouTube video." Okay, now this is
Facebook. I got to talk differently, I've got to use different language, it's going to
be shorter. -Yeah. -You've got to just know why is it different. -Sure. -Not just
creating different content but what's going to be different about it. Let's
actually bring LinkedIn to the equation. Because if I want to repurpose... And I've
done experiments. Okay? You go to my LinkedIn profile and you see videos
there that I'm just experimenting with. But they're not getting results. The more...
The success that I have had on LinkedIn has not come from repurposing my videos.
It's come because I engage. It's come... Even you can post articles on LinkedIn.
You can't do that on on YouTube. And people like to see a variety. When they
go on a LinkedIn, most of the content they consume is actually text. The videos
are doing well because it's new but it's still a small percentage. So, if you
really want to have a sound LinkedIn strategy and grow your following on
LinkedIn, you've really got to do a whole bunch of different things.
So, when people ask me, "Hey, what's the best strategy for repurposing
YouTube videos?" We'll just say for LinkedIn. It's like, "Well, yeah. I mean
you've got to keep it under 10 minutes." LinkedIn videos can't go longer than
that. So, I can give him specifics. But it's not going to work if that's all
they're doing, right? You've got to really have a solid LinkedIn strategy. Yhat
makes sense? -It does. It makes a lot of sense. Because I think you're focusing on
what is going on on that platform. And you aren't just spamming your whole
network. -That's the word I love to use because it gets people's attention. It is
spam. -Right. Yeah. You're really being strategic about this content was created
for this audience. And I think you know you're right with LinkedIn. That's a
really professional space. And they're looking for specific types of content. So,
when you start to pay attention to the details of what a specific platform is
really about, you can realize, "Okay, this video might be more applicable in other
places." So, you know, it sounds like you can you might be able to repurpose maybe
the set that you set up if you really want to. But actually repurposing YouTube
videos isn't something that's very easily done.
-Well then let's let's talk about podcasts. -Okay. -So, that's another example
where... The podcasts are easier because it's only audio whereas video, you need
to worry about the set. And it's harder to edit it's larger file size and stuff
like that. A lot of the the educational videos that we film, we're not showing
stuff. And in those ones, I'm launching a podcast that is repurposed YouTube
content. So it is an experiment. The other thing that I'm uncertain about is
podcasts are typically longer. And I don't know how... How my shorter content is
going to do. So, I'm not saying you can't experiment and you can't try. Actually
encourage you to try and experiment with things. But don't think that you have a
successful Facebook campaign or a successful podcast or a successful
LinkedIn campaign just because you're posting content there. That really is
spam. So, know that I'm going to do an experiment and I'm going to figure out the
strategy. So that... That's what I'm doing I've actually been studying podcast for
about 6 months. -Yeah. -I bought whole bunch of audible audiobooks about
podcasting. And you 2 have differences of opinion. I'm like, "Okay, okay. I can see
how this goes either way." And I attended pod fest. -Yeah. -A conference for
podcasters. And I've been working and editing and listening to different
podcasts to really familiarize myself. So I'm really been studying it. And I still
don't know all the answers. I'm going to launch it and I'm going to learn from it.
And I'm going to be making changes and improvements along the way. So, that's how
you repurpose. That's my recommendation for repurposing is if you want to take
your content from YouTube and use it on another platform, know that it's not
going to work right off the bat just like that. You've got to know what the strategy.
Is there's going to be other elements that you're not aware of. Study it. That's how
you do it. -Wow. Is that? Does that sound easy? -Honestly it sounds a little freeing in
one sense. And a little stressful in another. Because that means that you're
having to create a lot more original pieces of content. And that might mean
based on your bandwidth, it might mean making less of an impact or less
quantity of posts. -Well here's the question that I look at. What do you
ultimately want? And when I talk to my clients, what we ultimately want?
We're building... We want to build a following. We want our voice heard. We
want to get our message out there. Do we necessarily want to be big on every
platform or do you just want to be big? Right? -Yeah. -The the best chance... If we
really want to have the best chance or highest reality of becoming big, we need
to have a laser focus. And you do that on one platform. It doesn't have to be
YouTube. I love YouTube. And that's where I'm getting my successes different
YouTube channels. I have a great friend. She is doing amazing on Facebook. -Mm-hmm.
Now, that she's become big on Facebook, she is experimenting with YouTube. And
it's... It's not big yet. -Yeah. -I know somebody else who's an acquaintance he
is huge on Instagram. I don't know any anyone that's doing better on Instagram.
Actually is one of the biggest, biggest on Instagram. Now, because he's
big. And he's built his his influence he's build his brand, build his name,
build his career on Instagram, now he is growing a YouTube channel. And it is
starting to have success. But you know what? It's different. Completely different
content. -Right. -Instagram it's all photos. Now, he started to create videos. And so,
to start with one, when you know the strategy... And I'm recommending YouTube
because I know the exact strategy of how to get results, how to build a huge
following, how to build a seven-figure revenue stream on YouTube. Do that and
then if you there's another one that you love, then... Then learn the strategy for
that. -Right. -Master the strategy and do that so that you actually get results.
-Wow. -You're giving us freedom to focus in just one place. -I like it. That's how I
feel about it. Yeah. So, we could talk more about this and give you tips of how to
edit or how to actually repurpose. But I'm gonna edit there because I'm actually
going to recommend that you don't repurpose it first. You start with one platform.
Make sure that you've got the strategy. I am curious to know what your reaction is
though. How do you feel about it? Do you think that this is garbage? Go ahead and
comment below "This is garbage" Or do you understand where I'm coming from?
Be sure to subscribe and we'll see you tomorrow,