"Wanna learn how to make at catchy title for your next video? well good because that will
going to talk about. Oh I got a good question here this is from Jessica Sitomer in the green
light coach, thanky you Jessica for the question and she asks I'd like a video on titles from
a marketing point of view a senior videos we talk about keywords what I'm curious about
is and know what my client's needs but it's not always what they want or what they're
searching for, so how do you create clever catchy titles that attract clients while still
providing the content that they need not a bigest switched but then attract them with
what they want and give them what they need, Thanks James you rock! Well thank you Jessica
you rock too! Those two parts to these question and the first part was really obscene I'd
know what they want but I really know what they need and you need to be careful with
this because at this youtube level with you're finding new people or new people are finding
you, you need to really make sure that your videos, your blog posts, your content is all
starting with topics that they are looking for it, market, what they want and you sell
them what they need, Now, let's go ahead and talk a little bit about catchy titles because
that's something if you wanna know more about I think it's extremely important, I like to
blond fifty fifty of having the good keywords in my title in my description with the good
catchy title what I would tell you the simplest way to make a catchy title is just to learn
the basics of copy writing grab a copywriting book to Hypnotic Writing by Joe Vitale and
other book Triggers it's a fantastic book to learn the basics of how we can use words
to influence people to build curiosity and to convey the benefits of what people are
gonna learn your videos but here's a simple trick one tip I give you for your videos right
now, it's a power of numbers in your titles, how can you use number three, five, six, seven,
fifteen, tips or secrets or strategies to getting x y z so I wanna give you example.
I could share that three steps to getting more results on youtube or five ways to make
compelling titles for your videos or the seven steps to getting more traffic on youtube.
I'm using a number plus a benefit results or outcome for my title what this will do
what its tell people exactly what you're going to talk about in your video but it also gets
them a little curious about what are these different ways do I know all those ways maybe
I should watch this for you to find out what are the Three ways because I know two ways,
so let's go ahead and drill is down and look at a real live example so I'm actually over
here on Jessica's channel in green light coach make sure to subscribe, I'm looking at a few
of videos not actually a lot of them how some really good titles but I'm looking at one
right here with the title is just called Greenlighting your career, I'm unaware that green lighting
is a industry term in the entertainment industry but you need to ask yourself the question
is that what people your audience are truely searching for, do they type on google and
youtube how to greenlight my career if they are how degree by my career if they are
fantastic if not we need to change our language a little bit but I'm gonna show you how just
adding these numbers, strategy can make a big difference your title so we could do something
at the front of the title something like five steps to green
light in your career or five ways to green light your career the
other way we could do this is to put a number at the end of the headline or the title
by putting the dates sample on it so we can say green light your career in ninety
days or hundred eighty days of thirty days or
whatever you want, you know whatever seems realistic for your industry now another tip
I'm gonna leave for Jessica and everyone else who care's about this question is to also
understand that's your thumbnail, the image or graphic of your video on youtube is extremely
powerful in getting people to click your video and not someone else's so if you have the
custom thumbnail option on your channel that's awesome use it put text you
know maybe the benefit of your video and an image of you
looking into the camera and you could ese some fun stuff with
that's so really get attention and get people to click on
your thumbnail and not somebody else so there's a great place to get
started so just go hopefully that helps you for your future videos but don't ever
forget those keywords trust me that's an extremely powerful strategy for youtube
thanks for asking the question thanks to you guys hanging out and if you have
your questions please submit them in the text box below leave a comment and let
me know and maybe will put yours on one of our next videos thanks so much
talk to you soon. Still trying to figure out all this
youtube and social media stuff well i got you covered click the link below to
download my latest guide the Youtube Traffic Reports to finally give you a
clear-cut strategy for online success with video.