Welcome back, this is John Locke and today we're going to talk about the Knowledge Graph. Now,
most of you are probably familiar with it, with what the Knowledge Graph is, but you probably
just don't realize that you've seen it before. I'm going to show you an example of what the
Knowledge Graph is. It's an area that shows up on the right-hand side of the screen in Google. So,
if you Google, if you search a company or book or organization or thing or famous object, you might
see something like this over here. And this is our own personal Knowledge Graph,
my personal Knowledge Graph "Lockedown SEO", and you see that there's information,
there's the business category, there's reviews, website, directions, all this address, hours,
appointments. You can edit your business information and sometimes you'll see social
profiles here, reviews and stuff like that. As you can see, there's a social profile there,
but you know this comes up for a lot of stuff. You know, Google pulls this information not only
from Google My Business, but it takes it from other places as well. It could be taking it
from your Facebook, your Yelp, it could be taking it from third-party sites everywhere. If you're
lucky enough to have a Wikipedia page, you could be pulling it from that. If I Google my name,
of course, there's two famous John Locke's that come up usually before me, one the philosopher,
my namesake. Here's his Knowledge Graph, it gives you just a brief rundown. Wikipedia is thought to
be a place where Google gets information from for the Knowledge Graph. You know,
just some information, born, died, influenced by, education, famous quotes, books, people also
search for these guys [other philosophers]. Google pulls this information from all over the place.
So, look, this is my stuff here. Let's Google something a little bit different, let's say,
something like General Electric or some other big corporation. So, this is their Knowledge Graph
here, it has their website, it's a conglomerate, here's their logo. Again, it's pulling stuff from
Wikipedia and it's pulling information from the New York Stock Exchange. It has some other stuff,
they're a little bit more high profile, so you can see more of their social media profiles
here. It has all these different things. Just a brief rundown of the information, subsidiaries,
founders, things like that. And so, you can also see results here about different things
where it's pulling it from. [For instance] it pulls that information from the stock exchange,
so here's another thing. Let's take a look at this, this is another place where Google
is thought to pull information, Wikidata. This is connected to Wikipedia in a way.
So you can see. So, there's different, there's different ones—entities named “John Locke”--you
can see in here, the philosopher, the father of the philosopher, the character from the TV
show “Lost”, there's some other ones [noteworthy John Locke’s] in here. Definitely, now, I tried
to put myself in here before, but it got booted out. I'm not notable enough, but you can see other
listings. We'll go back to our General Electric. Okay, is this so this is the entry, the queue,
and then whatever that is, that's the entry data. But you can kind of see here,
some of this stuff, instance of a business, an enterprise, business credit institution,
logos, image of the building, some of this stuff feeds into Wikimedia, Wikipedia. So,
all this stuff is publicly editable, but the back to the Knowledge Graph, you know,
most the time it's going to be if you're a large enterprise, multinational business, it's going
to be something like this [detailed Knowledge Graph in Google search results], but if you're
a smaller business, let's say you're just like an auto shop, then it's going to be this information
here [Google Maps/ Google Business Profile entry]. It's going to be just your Google My Business
that comes up. So, yeah, that's the Knowledge Graph. Again, it pulls from multiple sources
to get that information, but it's generally this area on the right-hand side of the page.
Google pulls information from all over the web to build a graph of what it knows about
you. This is part of the reason why you want to have accurate information about your business,
the same business categories all over the web, the same address all over the web,
the same website all over the web. When it has that information all consistent
across the board, it tends to be more confident in those results.
So, if you're trying to rank locally in your market for local SEO, make sure that all this
information is the same in every instance of where you are listed. Google My Business,
Facebook, Yelp, YP.com, any other place where you would be listed. Anyway,
just wanted to show you what the Knowledge Graph is really quick. That's all I've got
for now. I'll be here tomorrow, and I'm John Locke, making videos every day on SEO. Thank
you to all the new subscribers that have come on recently. Until next time, peace.