.
. >>
. >> WELL, IT IS A SAN DIEGO INSTITUTE SHIN.
OF COURSE THEY'RE BUSY GETTING
READY FOR HANUKKAH BUT NOT TOO
BUSY FOR US HERE THIS MORNING.
WE ARE TALKING ABOUT THE SON OF
FOUNDERS DEBBIE AND ZEKE.
YOU KNOW THE DNC AND D.E.A
AIKENS.
ELI DAKEN JOINS US FROM BEHIND
THE COUNTER.
GOOD MORNING TO YOU.
ELI, THANKS SO MUCH FOR BEING
HERE.
>> THANKS FOR HAVING ME.
>> SO THESE KIDS OBVIOUSLY YOU
GUYS HAVE BEEN OPEN FOR 40
YEARS NOW AND YOU'RE MAKING IT
WORK DURING THIS PANDEMIC.
SO HOW YOU GUYS OPERATING
THERE?
FIRST OF ALL, HAPPY HANUKKAH TO
YOU.
>> THANK YOU.
HAPPY HANUKKAH.
YOU KNOW IT'S A PANDEMIC.
WHAT CAN WE SAY?
WE'RE HAPPY TO STILL BE
FUNCTIONING.
WE'RE HAPPY WITH ALL THE
CUSTOMERS WHO ARE STILL WALKING
IN THE DOOR FOR TAKE OUT AND
DOING DELIVERY ORDERS.
>> AND THEN, YOU KNOW, A COUPLE
OF WEEKS WE'RE GONNA GET BACK
OPEN AND FEED EVERYONE JUST
LIKE WE ALWAYS DO.
>> LOVE TO HEAR THAT.
SO LET'S TALK A LITTLE BIT
ABOUT THE SPECIAL OFFERING YOU
GUYS ARE SERVING UP FOR THE
HOLIDAY.
HERE IS I MEAN YOU GUYS YOU
GUYS HAVE THIS THREE COURSE
MEAL.
WHAT KIND HANUKKAH DINNER ARE
YOU GUYS SERVING, SIR?
>> WELL, HONESTLY, IT'S
DEFINITELY ALL ABOUT, YOU KNOW,
TASTY FOOD AND SPECIFICALLY OIL
IS THE MAIN FOCUS OF THE
HOLIDAY.
THE BREADTH OF IT IS YOU KNOW,
WE HAD A TEMPLE.
WE RECLAIMED IT FROM THE
SYRIANS.
WE HAD ENOUGH OIL TO LAST US TO
LIGHT THE CANDLE OFFERS FOR ONE
NIGHT AND IT LASTED EIGHT
NIGHTS.
SO WE'RE CELEBRATING THAT
MIRACLE.
THAT'S WHY WE DO THINGS THAT
ARE HEAVY WITH OIL.
AND THE FIRST ONE AND
DEFINITELY ONE OF MY MY MOST
FAVORITES IS THE POTATO
PANCAKES.
>> ALSO IT'S SHOW IT TO US HERE
THIS MORNING.
LET'S TAKE A LOOK.
OH, THAT LOOKS NICE.
SO WHAT ARE WHAT'S IN THE
RAMEKINS THERE?
WHAT ARE THE SIDES THERE?
>> SO YOU KNOW, TYPICALLY WE'RE
BEING SERVED WITH SOUR CREAM
AND APPLESAUCE.
YOU KNOW, DIFFERENT PREFERENCES
.
SOME PEOPLE PUT A LITTLE
SPRINKLE SUGAR ON IT.
IT DEPENDS IF YOU LIKE A LITTLE
MORE SAVORY SWEET.
BUT I DO A LITTLE BIT OF BOTH.
I THINK IT'S AWESOME.
>> AWESOME WHAT YOU GOT.
ALL RIGHT.
>> LET ME SHOW YOU OVER HERE
BECAUSE THIS IS SORT OF THE
MAIN COURSE.
LET'S SEE IF I CAN GET A GOOD
ANGLE.
YOU SEE ME?
>> YEP.
SO AS FOR A SIDE DISH, LET ME
GET A LITTLE LOWER.
THIS IS REALLY TWO SCOOPS.
LOOK, BUT IT'S ULTIMATELY A
PASTA.
PUT A LITTLE SEASONING IN AND
IT'S A GREAT LITTLE SIDE DISH.
I WAS GOING TO SAY THE COUS
COUS I MAKE IS IS MUCH SMALLER.
>> KIND OF IT JUST ISN'T AS
GOOD AS AND HARDY IS THAT LOOKS
ABSOLUTELY.
>> THIS IS MORE OR LESS THE
PASTA.
IT'S.
PASTA. IT'S. IT'S A OBVIOUSLY DIFFERENT KIND
OF GRAIN AND CHRISTOU SAYS IT'S
REALLY YOU KNOW YOU'VE NEVER
HAD IT.
PLEASE COME TRY IT OR OR EVEN
SELL IT RETAIL IF YOU WANTED TO
MAKE YOURSELF AT HOME VERSION
IS AWESOME.
YOU KNOW TO ROUND OUT A GOOD
HOW TO COOK DINNER AND THESE
ARE FAIRLY TRADITIONAL ITEMS
BUT YOU EVERY FAMILY DOES IT A
LITTLE DIFFERENT.
I'M A BIG FAN OF BRISKET.
WE ALSO DO US A CABBAGE WRONG
OR ROASTED CHICKEN.
BUT I WANT TO SHOW YOU A LITTLE
BIT OF WHAT THE BRISKET LOOKS
LIKE.
>> THEY'VE GOT THE MACHINE
THEY'RE SERVING THAT ALL UP.
OH, LOOK AT THAT.
THIN SLICES COMING RIGHT OFF
THE DISC THERE.
>> NICE.
LOOK AT THAT.
>> I MEAN IT'S THE WAY TO GO.
WE CAN ALWAYS CUT A NICE FATTY
PIECE AS WELL.
IF SOMEONE LIKES METAL.
YES, MA'AM.
AND SOMETIMES THE MARBLING IS A
LITTLE BIT EXTRA FAT.
>> IT IS A LITTLE EXTRA THAT
FLAVOR A LITTLE EXTRA
JUICINESS.
SO THAT LOOKS SO NICE.
>> SO YOU KNOW, THAT'S A NICE
SORT OF NAME.
ANDRE QUAINT.
AGAIN, WE COULD BE DOING THIS
WITH STUFFED CABBAGE AS WELL.
OR A CHICKEN.
SO ALL THE OPTIONS DEPENDING ON
WHAT YOU'RE FEELING LIKE AND
THAT'S PROBABLY OUR MAIN COURSE
AND YOU KNOW, WE CAN'T OVERDO
IT BECAUSE YOU GOT TO SAVE SOME
ROOM FOR THE SWEETS.
YES.
YES.
YES. YES.
YES. YES. >> WHAT ARE SOME OF YOUR
FAVORITE SWEETS?
>> THEY CHECK IT OUT.
LET'S SEE IT.
ALL RIGHT.
NOW PROBABLY.
WELL, LET ME SHOW YOU FIRST
SOME OF THE LESS TRADITIONAL
BUT MORE FUN VERSIONS.
THAT'S OUR OUR HANUKKAH
CUPCAKES AND COOKIES.
BUT HERE'S WHERE IT GETS REALLY
EXCITING.
IT'S SORT OF ALL ABOUT THESE
JELLY DONUTS.
IT'S ONE TIME YOU HEAR THE JEWS
GET TO MAKE THESE JELLY DONUTS
FOR OURSELVES AND WE'LL LOOK
FOR YOU.
>> SO CUTTERS POWDER IT UP,
SUGAR IT UP.
WHY NOT?
>> SO WHAT YOU'RE LOOKING AT IS
WHAT WE CALL A SOUPCON.
>> OK.
I JUST DONUT.
AND IT'S YOU KNOW, AGAIN IT'S
ABOUT OIL AND IT'S ABOUT SORT
OF BRINGING HOME THAT CONCEPT
OF WHY WE'RE CELEBRATING
UNDERCUTS THAT MIRACLE THAT
HAPPENS.
I LOVE THAT YOU SHARE WITH US
REAL QUICK BEFORE WE GO.
>> WHAT ARE SOME OF YOUR
FAVORITE PRODUCTS TRADITIONS
HERE?
>> WELL, YOU KNOW, WHEN I WAS
YOUNGER WE'D BE LOOKING AT
SOMETHING LIKE THIS.
THIS IS MORE OR LESS KIND OF
GREAT ONLY.
RIGHT.
IT'S A LITTLE SKINNY POP.
IT'S GOT DIFFERENT LETTERS IN
EACH LETTER IN THE HEBREW
LETTERS SORT OF MEAN SOMETHING
DIFFERENT.
IT'S ALMOST LIKE A LITTLE
GAMBLING GAME.
YOU'D OFTEN USE THESE ARE GOLD
CHOCOLATE COINS AND HOW YOU'D
SORT OF THROW ONE IN AND IF
YOU'VE GOT ON THE RIGHT LETTER
YOU GET TO TAKE THE POT OR YOU
MAYBE HAVE TO PUT ONE ELSE IN
THE TURN.
>> SO IT'S JUST A LITTLE FUN
GAME TO PLAY.
AS I GOT OLDER MY MY INTERESTS
GOT MUCH MORE INTO THE FOOD.
THERE YOU GO.
AND THEN OBVIOUSLY IT'S ABOUT
SPENDING TIME WITH THE FAMILY.
THIS YEAR IT'S A LITTLE TOUGHER
THAN NORMAL.
RIGHT.
IT'S HARDER FOR FAMILIES TO GET
TOGETHER.
BUT EVEN WITHIN THEIR
HOUSEHOLDS, YOU KNOW, WE CAN
STILL THROW A LITTLE TINY CRUMB
MEAL AND PARTY FOR, YOU KNOW,
WITHIN OUR HOUSEHOLDS.
AND JUST REMEMBER THAT, YOU
KNOW, WE'VE GOT WE'RE SLOWED
DOWN BY THIS PANDEMIC BUT WE'RE
NOT STOPPING BECAUSE OF IT.
I THINK THAT'S A GREAT MESSAGE.
>> A LOT REALLY APPRECIATE.