Facebook Groups are huge and becoming bigger and bigger. Maybe you run one and
you need to know how to create an event in a Facebook group? Today I'll show you
not only how to do it, but how to use the best practices that I use with my
clients. Let's get into it.
What's up busy people? Welcome to Five Minute Social Media. My name is Jerry
Potter. This is where busy business owners get together to rock their social
media without wasting a bunch of time that we don't have! If this is your first
time watching one of our videos, welcome, and if you've watched before but haven't
subscribed, consider subscribing today and supporting the channel. By the end of
this video you're going to know how to create an event in your Facebook group,
as well as the best practices to utilize to make sure that the most people are
reached. So when you're in your Facebook group go ahead and click Events over
here on the left side. Then you're gonna go to Create Event. Now what we'll do is
we'll just start from the top down and go through each of the different areas
First up is your event photo or video. Now this is what's gonna be your
attention grabber in somebody's feed if they don't actually come to your group
all the time. So it's important to make sure that this is something that will
get people's attention. You can do a video if you've got a good video for
that. Got my photo here, kind of catches your attention hopefully as you're going
through a Facebook newsfeed. Now a lot of people like to put a bunch of text on
their photograph here for their event Don't do that. Don't make it look like a
sleazy nightclub flyer, if you've ever seen one of those. If your event image has more
than 20% text on it, Facebook will not give it the reach that it deserves. With
anything with a lot of text Facebook is gonna punish in the algorithm, so, your
best bet is a nice photograph. It used to be that would show up different sizes on
different platforms but now you can make it the same size for all platforms, 1920
x 1080 should be perfect. For your event name keep it short
because this will also get cut off on some platforms. For example if your event
is the 27th annual royal festival of beer and networking, that's probably too
long even though it fits. Get rid of all of that and just call it beer and networking
festival. If you need to down here in the description you can put in the "27th
annual" or if you really want to you could add that at the end if you
think the heritage is important ... something like that. But make sure the
first part is the most important part of your name. So I'm going to call this free
webinar
Okay? Location - you can put in a place or an address. If there is a Facebook page
associated with the location definitely make sure that you tag that. For example
if I start typing in Starbucks you see all these different Starbucks coming up
So those are actual locations. If you have an actual location or page here
then the algorithm should help it reach people that are fans of that location or
page, or that have been to that location. So otherwise you can just put in any
address if you want for this. I will say ... website link coming soon, we'll say. Next
choose your frequency. Is this a one-time event? This is another feature that
Facebook added which is great. Now you can have them daily, weekly ... under daily
you can see you can have a start date and an end date and it's every day from
these times. Or you can come down and customize the dates and times weekly. you
can have it at the same time every week. Or if you want to do fully custom you
can come in here and build some really complex stuff. But the great part is you
don't have to create your events over and over again You can have one event
that just continues on, plus as people engage and Like and say they're
interested or that they're going to your event, your event gains momentum with the
algorithm. So this was a huge upgrade. For this demonstration though we'll just
say occurs once, 10 a.m. to ... let's see, yeah, well 10 a.m. to 10 p.m. It's a 12
hour webinar, sure nobody will be sick of me by then!Then you've got the
description box. What else do you need to tell people about your event? You've
already done the date, the time, the name of it. That's where you want to put all
the other information. You can put a lot of information in this box however in
some views people will only see the first couple of lines or they might only
read the first couple of lines. So in this situation you want to put the most
important information in those first two lines. Avoid long text like "we sure hope
you will join us for this wonderful affair." This has told people nothing.
Let's try this
So now I've just got a couple lines, basic information about what it is and
what we're gonna do. Then down here I can add more information if I want to
Finally at the bottom, do you want to invite all members of your group? If so
then leave that checked If not leave it unchecked, and then go ahead and hit
Create. So that's how you create a Facebook event in your group. Now it's
important to know who can see your event in a Facebook group. The privacy settings
for an event are gonna match the settings of the Facebook group. So if you
have a public group that means anybody could stumble across your event. Now if
your Facebook group is closed or secret, only people in your Facebook group will
be able to see the event. In fact if somebody in your group tries to share it
with somebody else, they'll log in and get an error saying this content can't
be shown. Now before you go one of my favorite things to do is to coach people
on Facebook events because there are so many things you can do that people
aren't taking advantage of to reach more people. So I put together this video,
"Dominate Facebook Events With These 10 Tips." They're all completely free, check
that video out now and thank you for watching Five Minute Social Media. Take a
second to give this video a like, a comment and consider subscribing. You're
not only supporting me but also my two tiny superheroes at home.