(electronic game plays)
- What?
No, you gotta be kidding me.
- [Off-Screen Voice] Ready to roll?
- Yep. Yep.
Just one sec.
Gotta get to a safe point.
Jump, jump!
Kick, kick!
(belongings crash)
(electronic game plays)
- What?
Huh?
Take that.
Get in.
Carl's mine.
(game clunks)
Ready now.
(exciting music)
Hey there.
I'm Liz, a software engineer here at Canva,
otherwise known as, "simdimlim",
to my gaming buddies.
If you're into gaming and streaming,
then you know,
a good gamer logo is key for gaining audience trust
and building a fan base.
This wasn't always the way,
but now with sponsors, developers, content creators,
and game professionals,
it's more competitive than ever.
You need to stand out,
and a solid logo can help you do that
across all the platforms.
Think of it this way,
a visual identity
can send direct messages
to your target audience
within seconds of seeing your brand.
They'll pick up subtle cues,
what you stand for,
and your values.
Almost without meaning to.
Much more effective
than a text-based description
that no one will ever read.
Before I get too far into the theory,
let me show you how easy it is,
to make a logo on Canva.
And stick around to the end
and I'll show you how to make merchandise,
like this.
Oh, and subscribe to the channel.
We have loads of great videos
with all sorts of tips and tricks
dropping every week.
One of the best things about Canva,
is the templates.
There are thousands of them,
and they make sighting so easy.
Check it out.
There are so many.
Anything with the crown is for pro,
or Canva for team subscribers.
Or if you're a student from a participating uni
or school,
you get access to the pro stuff too.
Now, you can see here,
that every type of gamer is catered for,
the stealthy snipers,
the gung-ho aggressive tanks,
the gotta catch 'em all achievers,
or the casual gamer with attitude,
like me.
Once you choose a template,
it's really easy to customize.
Watch this,
this one is great,
cute, but passionate.
Double click on the name and you can change the text.
Not liking the font?
That's easily changed by going here
and selecting something you prefer.
You can type in the style you're looking for.
Or, if you know your fonts,
just type the name in.
(upbeat music plays)
Okay,
that's looking good.
Now,
this is an image
so I can't change the colors,
but I could add a background easily.
Go into the "Elements" tab,
You could select, "Lines and Shapes"
but I'm gonna just search for "wiggly circle".
This one's perfect.
Use the position tool here.
Now, I can move to the back like this,
and center everything with this button.
I'll just make the character a little bigger,
and have them leaning over the name.
Nice. Change the color of the background shape, here.
Choose something that contrasts with the bear.
Great!
In order to build recognition of your brand,
you should try to choose a palette
with two or three colors
and stick to them.
No more than four.
Your audience will start to recognize both your graphics
the fonts, how they're laid out,
and the color.
There's a great color picker on this side.
It has color palette ideas,
and a generator to help you find
the perfect accessible combination.
It couldn't be easier.
Okay, so we've made a logo
by customizing an existing template,
and you saw how quick it can be.
It's actually pretty quick to make one from scratch, too.
Check this out.
Start with the simple document
by searching for logo
in the search field,
and selecting the blank option.
Then I'm gonna search for "dim sum"
in the "Elements" tab.
Okay. I like this one.
It's a pro element
so you'll need to pay a one-of fee or subscribe.
There's a filled-in version or an outline.
You know what?
I'm gonna use both.
I'll use the fill as the background,
and the outline on top.
(upbeat music continues)
Now, I need a little face.
I'll give you a tip.
Type in "Kawaii face",
and you'll get some real cute ones
that you can just add on top.
(upbeat music continues)
Nice!
Okay, now a headset.
Choose something that isn't too complex.
Ha, that's looking fun.
Now, I liked the fonts from the template before,
so I'll just copy and paste them here.
Hmm. Still missing something.
What about this?
Yeah, that's working.
Another one here,
and I'll choose the same color
as the cheeks
by using the color picker,
like this.
Cute!
I'll add a simple background like this.
And we're good to go.
This logo is easy to remember.
And it's gonna make a solid first impression
for my audience.
Hopefully, converting them into loyal fans.
And what I like about it is,
it's got some room to move.
Like, say I do start to get some fans,
and I want them to feel like they belong
to something larger,
or maybe I start playing with a team.
This logo could easily evolve to include them.
Check it out.
I'll duplicate this logo,
and I'm gonna get rid of some of the elements.
Now, I saw another graphic when I was searching before
that I liked.
It's already got a face on it too.
I'll change the name a little bit.
What could it be?
What about "fam" for family
and maybe make this shape shorter
by grabbing this handle here.
Nice!
I'm happy with this.
Okay, so what now?
I have a brand and a team logo too.
What's next?
Well, assuming I do start to develop a following,
having some merchandise might be a good idea.
It allows people to show their support,
and earns me some money as well.
First, I'll start with a sticker.
I can copy and paste my logo in here.
Okay. It looks all right,
but I'm not really using the space in the best way.
Let's go back to that shape I used at the start.
Ah, much better.
Once a name gets known,
I could even get rid of it
and just have the graphic,
like this.
Oh, now this is getting interesting.
You'll notice up here,
I can hit this button,
and I can send this to print.
It has a great little preview panel that shows you
how big it'll be.
I think small is perfect.
I want it in gloss.
Choose how many stickers you want.
Wow!
Individually, they become pretty cheap,
the more you get.
And that's it!
It'll be on its way to you in about seven days.
Perfect to give out at game-icons or events I attend.
What other merchandise could I have available?
Oh, T-shirts.
Start with a blank t-shirt
by searching for one from the homepage.
Copy in your designs.
I want it to be a two-sided shirt,
so I'll put the name on the front,
like this,
and create a new page.
On the back,
I'll come up with a graphic
that incorporates the logos.
Nice.
That should work.
(upbeat music continues)
I can look at the preview here.
This design will work on a white shirt
but I want a black shirt,
so I'll change the selection here,
and then modify the design slightly,
so that it stands out on the darker color.
Change the name color to white,
check the preview.
That looks sweet.
I could add a small markup on this,
and everyone will be happy.
Hopefully, you'll sign to see how easy this is,
and in no time it'll arrive at your door.
Good, look at that!
Looks amazing!
All right, I'm running out of time, but just quickly,
I could make a twitch banner,
just by typing in "twitch banner"
into the search field
and copying over my logo and name.
Yep.
Looks pretty good.
I could animate that as well.
And maybe a logo onto my social profile.
12,000 followers.
Well, I guess it's a start.
If you wanna see how I could make
an animated twitch banner,
just let me know in the comments,
and I'll make a video all about it.
Okay. I better get back to my game.
(upbeat music continues)
(electronic game plays)
Hey, you're still here?
Have you started your logo yet?
Well, don't forget to subscribe below,
or "Like" and share the videos
so others can see it too.
Maybe you wanna check out
some of our other videos.
There's some great stuff in the playlist,
and we're dropping new videos every week.
Or maybe you wanna find me online
and challenge me to a game?
See you then.