YouTube is more than cat videos. In fact, it's more than kids wanting to
play games and make a career out of it. You can use YouTube to generate leads for
your business and that's what I'm going to show you how to do in this episode.
Okay. First, I'm going to lay out the strategy and then I'm going to show
2 channels to you. One that's generating low revenue and one that's generating high
revenue. And I'll paint the picture of what's different about each. And then I'll wrap up
this video sharing how you structure a video so it can generate leads for your business.
Alright, let's talk about the 3 areas of a business plan. So, first,
you need traffic. You need an audience. Excuse the awful handwriting. Second, you need sales
and conversions. So, you need to take that traffic and convert them into customers. Okay? And third,
you need fulfillment. Okay? You need to provide good products and good service to your customers
so that they send you referrals and you get more traffic. If you have all 3 elements in place
and you're generating consistent revenue and especially profit, then you're at a good place
where we can leverage YouTube to generate a lot more traffic, okay? If you're going to get a lot
more traffic but you don't have all 3 pieces in place, you're really getting ahead of yourself and
you're going to be in the red for quite some time. I want to introduce you to Paul Jenkins. He is
a clinically licensed therapist and psychologist. He focuses a lot on coaching. And programs that
help people not just get to normal but move beyond normal into thriving. And this channel does a
whole lot of good in the world. There are a lot of people that comment and talk about the impact that
it's made. He makes a lot of videos on parenting. He also makes a lot of videos on relationships and
strengthening marriages. Now, I want to take you behind the scenes and show you how many
views this channel gets every single day. So, I'll just come here to analytics and you'll see
this number right here. 36 or almost 37 thousand views in the last 48 hours. That's pretty cool.
I had to ask my video team what that is. So, we'll say between 18 and 19 thousand views every single
day. That's a big amount of influence. That's a lot of impact. And that's a lot of relationships
that Paul is building on autopilot with people that are getting this information from him on
parenting on relationships and on positivity that see him as their hero. So, how do all these views
translate into business for Paul, right? In his psychology or his coaching business, right? Well,
at the end of his videos, he has a call to action. Many of them he gives away a free gift, okay? So,
they get a lot of free value in the episode. At the end of the video, he gives them that free gift
which they now join his list, right? So, they get a free gift to get more value
and to become a lead in his business. And he's got courses and programs. He's got a membership site
that people subscribe to. And so, people find Paul through the YouTube channel. They've never
heard of him before. Now, they like him love him and admire him want to hire him.
They go to his website and that's when they become clients and customers. Now, admittedly,
we're not making as much money on the Paul Jenkins channel as we should be. All the revenue combined
on the channel is 5 figures monthly which you might consider that significant. But I really
do believe that with all the potential and all the leads that are coming in, this channel
should be generating 6 figures monthly. Now, I'm excited to show you Noelle Randall and how she
uses the youtube channel to grow her business, alright? So, this is the channel. Her main focus
is teaching people Airbnb real estate. But she's got a lot of other business topics
here how to get business credit and stuff like that. Let me jump over and show you one of her
videos and then I'll go down to the description. And then right there, you click on show more
and it shows you all this. So, she's got a lot of links and resources and she'll refer to these
different links in various places of various videos. So, just she's strategic about it. And 1
video she might reference 1. And another video she might reference another. But in her description,
she's got all of them. So, I just want to show you what different options she has to turn viewers
into leads in her business. So, this first one, takes you over to this website here and it's a
website called Trucrowd that she started and it allows you a way that you can actually invest
in real estate for as low as $500. So, it's like crowdfunding that groups of people get together.
I don't know the specifics. You probably want to come to her website to learn more of the details.
But that's one of the ways that she makes money in her business because people on YouTube will then
go to that website and check it out and she'll reference it in some of her videos. Okay. So,
this next link, Nuuerz, I think might be similar. I actually don't know. It's a different website so
you could come and check it out. But she's got a different website here that shows specific
properties that people can invest in. And I think it's similar through that previous one
that I showed you here because it says nureez on this page as well. Alright. Then she's got a
free book that she gives away. So, if you come here and you click on this link opens up this
looks like a ClickFunnels landing page and she's got a book that you can get. It's a free plus
shipping offer. So, Noelle gives her book for free as long as people cover that small shipping cost.
And that's a great type of lead to get because not only do you have their name in their email,
but now you have their shipping address and you've collected a few dollars which shows that they're
willing to buy. You probably have a phone number as well. I don't need to click on this one. But
you can see here, there's an Airbnb affiliate link. So, if you haven't set up your Airbnb
account, she's got an affiliate link there. She's got another lead magnet right here. "Download my
free success blueprint." So, you click on that. AAnother landing page that you can just enter your
name and your email address for and get access to that. She's got a free training so you click this
link and it actually opens up this page where you can register for a live webinar that she
does. And then the last one that I'm going to show you. Let's see what this one is. It says
banking for small businesses and freelancers. So, it looks like it's a special banking program
that she recommends. Maybe she's a part of this company, maybe she's just an affiliate for them.
But this is another way that she generates leads or monetizes her YouTube channel. Now,
in Noelle Randall's case, she already came to me a 7-figure earner. She already has all 3 areas
of her business figured out. And because she had lead generation and lead conversion all fine-tuned
when we increased traffic to her business through the YouTube channel, it easily added another 7
figures to her business. Now, I can't go into any more specifics than that but what I can say
is that her channel is currently generating 4,000 leads per month just from the organic
youtube traffic that this strategy brings. If you'd like to know more details about her channel
and that strategy, I made a whole episode right here where I actually interviewed Noelle. Now,
let's talk about the structure of your YouTube video. There's a real specific format that will
hook people right in the beginning will keep them watching longer and will ensure that they turn
into leads for your business. Okay, step number one is the intro. There are 2 pieces to the intro.
You want to talk about the what and the why. On my channel, I talk a lot about keyword research
and finding the questions that people are asking online and that's what we make is the title.
So, in the intro, we basically say that question. So, if the question we found is "How to get rid
of strep throat without antibiotics?", this is how you might do your intro --"Welcome back,
in this video, we're talking about how to get rid of strep throat without antibiotics."
And now, the why, the second part --"I've learned this remedy for many, many years. And it really
works. I'm excited to share it with you." Okay, so, I just gave you a reason why you're gonna
watch this video to the end. Okay, then we have a little bit of a video logo or an opener that
we put in there. And then the next step that we record is our content hooks. In this episode,
I'm not going to talk a lot about the content because that's what your expertise is. You
know how to train, you know the principles or the points you need to make to really help people and
really to answer the question to get your point across. But at the beginning of your content,
you want to set some content hooks that will create a lot of curiosity about what's coming. So,
when you're preparing your video outline, you're going to start with the content first. When you
outline your content, let's say that you have 6 different points that you're going to cover. Your
content hooks will create curiosity. It's like a curiosity creating table of contents. So, you
don't want to give away the secrets what each step is but you want to create curiosity. It's like,
"Ooh, I'm going to learn a secret. Ooh, he's going to share with me a story." If you want to go more
into depth on content hooks, I'll link to another episode of mine right up there where I demonstrate
several examples. It really is important to set content hooks if you have a 10-minute video and
you want to keep people watching all the way to the end. Now, they're at the end of the video,
what do you do next? You've got to have a call to action. You might have heard of CTA,
call to action, alright? Invite them to something. The easiest call to action is to give them a gift,
alright? So, in all of your content, you've given value, you've answered their questions,
you've shared your expertise or your experience with them and then you get to the end and you say,
"Hey, now that you've learned a, b, and c, I've got a free gift for you that will take you even
further." You're going to be able to master this topic. Go ahead and click the link below. That's
the action, click the link. Go get the free gift. So, the call to action leads to a lead magnet. So,
this is how you structure your video. You end it with a call to action and make sure that
some of your videos lead to a lead magnet because that's how you're going to turn traffic into leads
and into customers. Okay. So, now, let's talk about using a lead magnet on YouTube. How does
that work, okay? Because your videos aren't sales videos. These are just how-to videos.
You're giving value, you're answering their questions. When you get to the end of the video,
you have a call to action. Sometimes that call to action is suggesting that they watch another
video. And I do that often. But then other times, your call to action is giving away a
free gift. We call that a lead magnet because people want the gift and they exchange their
contact information. Now, a really good example to share is Michelle Villalobos and her lead magnet.
It's called the Monetize Your Magic Playbook. Okay, we gave it a broad name that applies to a
lot of different things that she talks about. She talks about public speaking or how to make money
speaking from the stage. She talks about logo design and branding. She talks about retreats
and how to put on successful retreats. A lot of other different entrepreneurial type topics. So,
for her lead magnet, we wanted to create one that she could reference at the end of every
video and have it be appealing. The most important thing with the lead magnet is actually the name
and the value that you described. Like, what does it deliver? What results will it get for the
person who downloads it? So, in Michelle's case, she wanted something that talked about revenue
or making money and that's where we decided on the word monetize. And then it's like, "Okay,
is it monetize your business? Is it monetize your retreats? Is it monetize your speaking?" With her
brand, she really liked the word magic and it's a fit for her brand. So, Monetize Your Magic.
Then what did we want to call it? Do we want to call it a guide? A download? A PDF? Those kind
of sound is boring to me. So, we wanted... What sounds valuable? So, we came up with
"Playbook". Monetize Your Magic Playbook. So, when Michelle gets to the end of her videos,
no matter what she just finished teaching about, she can say, "And I go into a lot more detail in
my Monetize Your Magic Playbook. This is my free gift for you. Go ahead and click the link below."
Okay, when you have a lead, what's the next step? So, in Michelle's case, if you got her
Monetize Your Magic playbook, now Michelle's perhaps has your name and your email address,
right? And there's a few ways that Michelle will then market to you after that, right? So,
when you first get that free gift, the Monetize Your Magic Playbook, you're sent to a "Thank you"
page. And on that "Thank you" page, there might be a promo video explaining a little bit more
about the programs that Michelle offers. Also, now, you're on her email list. Now, an area that
I don't have expertise in but I really understand the value of and I can refer you to somebody.
You really want to learn or hire somebody to help you with the sales funnel, okay? So, my expertise
and what I'm really good at on YouTube is using YouTube to generate a lot of traffic and to have
a call to action. To get people to take action and become a lead. At that point, you want to
hire somebody like Marley Jaxx. I'll link to her information below. We have a lot of joint clients
together because I'm really good at helping people generate a lot of traffic and she's really good on
the sales funnel side of things. That the funnel basically means that you have a strategy in place.
They're first going to come on this landing page and get your free gift. Then they're going to be
shown this promo video and then if they take one action, they're taken to step two or there's a
down sell. You know, so, all that upsell, down sell stuff that I'm not very good at.
I'm glad there's somebody like Marley that's really good at it. And it just so happens that
I'm the producer for the Marley Jaxx's YouTube channel. So, go ahead and check out her channel as
well. I'll link to it right over there. If you'd like to know what it looks like to work with me
and have us produce your YouTube channel, I invite you to click the link below and to schedule a call
and make sure it's a great fit for your business. I'd love to help you become the next YouTube
hero. If you haven't learned my strategy yet, I definitely invite you to watch this video next.
It's "How to get 1,000 subscribers on YouTube in a day". I share my entire strategy there.