Whether you are a new or experienced coach, your signature coaching program allows you
to help your clients achieve a transformation while building your revenue.
In this video, I'm going to walk you through the exact four-step process that you can use
to create your signature program and if you stay right until the end, I'm also going to
share with you exactly how to name your program in a way that's going to get sales.
If you're ready, let's get straight to it.
Step one is to get clear on the transformation.
What exact problem are you helping your clients achieve?
And by the end of your time together, what results can they expect?
The more specific you are with your transformation, the easier it is to sell your program.
For example, as a career coach, I could say that I help mid to senior-level professionals,
land their dream jobs in under 90 days.
So think about what specific transformation you help your clients achieve.
Generic programs with generic outcomes do not sell as well as specific programs with
specific outcomes.
Always remember that people pay for things that provide them a shortcut, make life a
lot easier or help them achieve a true transformation.
So keep that in mind when you are creating your signature program.
Step number two is to determine your coaching model.
Now your coaching model is how you are going to deliver your coaching program.
This should be a combination of how you can best help your clients achieve a transformation
coupled with how you enjoy coaching.
Your coaching model could be a one-to-one model where you spend designated time with
a client one-on-one, or it could be a one-to-many model where you are in a group coaching type
of program.
You could also do an online course where you pre record the course material and content
for your students to watch at their own time.
Or lastly, you could create a membership community where you bring a group of people together
to help them achieve a transformation month over month.
Or you could have a combination of all of the above.
Whichever you choose, make sure you are clear on your coaching model and delivery style.
Step three is to map out the transformation process.
This is the five to seven steps that your clients need to go through to achieve a result
fast.
This could also be known as your coaching framework or the outline of your coaching
program.
When I first started my coaching program, I was doing a one-to-one delivery model before
I moved to a one-to-many.
And I'll be honest, when I first started, I took my clients through way too many steps
to get to the desired outcome.
And with time and more experience, I narrowed down my framework to five to seven steps so
that I could be sure whichever client I brought through that program, they would be able to
achieve the outcome.
Always try to make your process as simple and streamlined as possible because your number
one goal should always be to replicate your clients' success.
So for example, if you are a career coach, your five step process to help a client go
from a place where they're stuck in their role to a place where they land their dream
job could consist of these five things.
One, develop self-awareness.
Number two, get clear on your target job.
Number three, rebrand yourself through your resume and LinkedIn profile.
Number four, network for the job and number five, interview preparation.
And if I take a client through these five steps, I will ensure that they land their
dream job.
So determine what is the simplest journey that you could take your client through to
obtain the result.
Here's something for you to think about.
How can you remove time from the equation to help your client achieve a result fast?
Remove all the fluff.
And step number four is to name your program.
Now this is the fun part.
Naming your program allows you to be easily recognizable, but it also helps you to sell
your program.
So to come up with a cool name for your signature coaching program, I want to walk you through
three frameworks that you could potentially use.
Number one is the journey name.
This simply shows how you take the client from point A to point B. An example could
be from stuck to soaring to your dream job in under 90 days.
Or I like this one that I found online, Scrawny to Brawny by John Berardi.
The second type is a specific outcome.
In this name, you are focusing on the outcome that you are going to help the client achieve.
An example could be self-published in under 60 days.
And number three is the signature process or system.
Here, if you have a proprietary system or a specific framework that you are using for
your coaching model, you could simply put this right in the name, an example could be
zero calorie formula or the client's scale program.
Now that you've created your signature program, the next step is to sell it.
If you want to know how we're helping coaches, consultants, and marketing agencies scale
their client base and sell their programs, I want you to download the free resource right
below this video.
And I want you to watch this video next where I show you how to start and sell a group coaching
program.
See you there.