- A few days ago Rinaldo sent out an email to our list
asking for more emails to tear down.
If you're not subscribed to the list already,
go over to Monday's video and download
our discovery call structure.
From there, you'll get our exact sequence,
how we run our discovery calls
and you'll also get signed up to the email list.
Another way to get on is backing on Patreon,
the description will have a link to that.
Today the email I wanna talk about
is this one I got from Pingo.
It says, "Hey Alex, your videos are like crack.
"I tried one with no luck to the ultimate sales guy, Stelli.
"I thought I had the Experiment27 ingredients."
And then he sent me the email he sent to Steli Efti.
So let's take this over to a Google Doc,
see how we can improve it.
So for those of you guys that don't know,
Stelli is Steli Efti.
He's got another YouTube channel,
and he runs this site called close.io.
So Pingo is trying to, or Brian I guess.
So Brian is trying to sell to Steli,
and there are a couple things I would do off the bat.
The first is spelling his name correctly.
Steli actually only has one L,
which is why I wanted to bring it up here, just to confirm.
So if you're wondering why somebody's not responding
to your emails off the bat,
you might wanna ask, am I spelling their name correctly?
So, "Hey Steli, Alex Berman at Experiment27."
Typos are such an easy fix.
It's very simple to check an email, to reread an email.
I know it's kinda tough sometimes
if your English is a second language,
but simple things like that make a huge difference.
"Alex at Experiment 27 recommended you
"from the Growth Marketing Summit in NYC.
"But I noticed you have limits on making global calls.
"Instead, why not keep your customers ...
"Instead, why not keep your customers
"closing sales abroad with a build-in up-sell.
"My company is like the AT&T of the Netherlands
"that delivers about 10% of all international calls
"from the states.
"Got 10 minutes on Friday or Tuesday
to fill this hole in Close.io?"
Off the bat, a lot of misspellings, lot of structure issues,
but it's also very difficult to understand
what he's trying to sell or what he's trying to do.
We'll rebuild this from the ground up starting with
the subject line, "Steli, Why Does Close.io
"Have a Global Call Limit?"
Very specific, but you might also want to say
something like "Feedback on Close.io."
Steli loves feedback, he'll open
an e-mail with this subject line.
"Hey Steli, Alex Berman at Experimen27 recommended you
"from the Growth Marketing Summit in NYC."
If you're going to get that specific, get specific, right?
"Awesome talk," or something else around the talk itself.
Then transition this a little better.
"Huge fan of close.io,
"signed up for the trial
"and played around with it,
"but I noticed "you have limits on making global calls."
When I first read this, I had no idea what it meant,
but reading it like four or five times,
it's starting to click, I think what he's saying.
What I think Brian's trying to say here
is that you can't call international with close.io.
If that's the case, and if Brian can help Steli with that,
seems like there'd be value here.
I just didn't get that on the first like four readings
of this email, so let's try rewriting that a little bit.
So something like that.
"Huge fan of close.io, signed up for the trial
"and played around with it, but I noticed you can only
"call clients in the US.
"Is that optimal?"
Again, if I was Brian, I would check
to make sure this is actually true.
You don't want to lie in a cold email.
Then transition, "My company is like the AT&T
"of the Netherlands that delivers around 10%
"of all international calls from the states."
And then, maybe writing something like,
"Would love to brainstorm with your team
"about adding support for international -
"should be fairly simple to find a solution."
Leverage your experience, you know it's going to be simple,
or you know it's going to be fairly simple
to at least brainstorm with them.
Then you could even have this "Got 10 minutes on Friday
"or Tuesday at 11:30 to fill this hole in Close.io?"
Not a big fan of this takeaway, but it's good enough.
Otherwise, if you wanted to clean it up a little bit,
you could just remove that.
"Got 10 minutes on Friday or Tuesday at 11:00 to discuss?
"Happy to send over other times times as well.
"Happy to suggest more times as well.
Thanks, Brian."
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Thanks.