>>>
>>> WELCOME BACK TO "GREAT DAY WASHINGTON."
WASHINGTON." SHE HAS WORKED WITH EVERYONE
FROM SHANIA TWAIN, TO MARRIAGE
APPLIES, TO FORTUNE 500
COMPANIES LIKE PROCTOR AND
GAMBLE.
GAMBLE.
GAMBLE. >> TODAY, SHE'S WORKING WITH US
AND ALL OF YOU THIS MORNING.
WE ARE HAPPY TO
LEADERSHIP CONSULTANT, MELISSA DAWN SIMKINS.
DAWN SIMKINS. >> THANKS FOR BEING HERE.
>> GOOD MORNING.
AN EXPERT TO THE STARS.
>> OH, WE ARE GOING TO HAVE A
LOT OF FUN TODAY.
>> LET'S START OFF WITH ONE OF
THE BIGGEST THINGS AND HURDLES
THAT YOU SEE FOR WOMEN, THAT
YOU ARE ALWAYS KIND OF TRYING
TO EMPOWER US WITH.
>> YOU KNOW, IT IS WOMEN'S
HISTORY MONTH AND ALL ABOUT HOW
YOU MAKE YOUR MARK.
AND I FIND THAT WOMEN ARE SO
TOSSED AND TURNED BETWEEN THE
DIFFERENT DEFINITIONS OF WHO WE
SHOULD BE TODAY.
SHOULD BE AN EXECUTIVE?
SHOULD WE BE A STAY-AT-HOME
MOM?
MOM?
MOM? SHOULD WE BE A CARETAKER TO OUR
PARENTS?
PARENTS?
PARENTS? EVERYONE HAS THESE EXPECTATIONS
OF OUR IDENTITY AND WE HAVE NOT
STOPPED TO SLOW DOWN AND
DEFINED OUR OWN PATH FOR HOW WE
WANT TO BE DEFINED.
THE BRAND IS REALLY ABOUT, WHAT
IS YOUR WORTH?
NO ONE WANTS TO BE
UNREMARKABLE.
UNREMARKABLE. EVERYONE WANTS TO BE
REMEMBERED.
REMEMBERED. THE WORK THAT I DO IS REALLY
HELPING THEM CRACK THEIR OWN
BRAND STRATEGY, TO FIND WHO
THEY WANT TO BE.
>> ONE OF THE WAYS THAT YOU DO
THAT IS THROUGH THE MVP
PROCESS.
PROCESS.
PROCESS. BUT THAT STANDS FOR SOMETHING
OTHER THAN MOST VALUABLE PLAYER.
>> IT DOES.
IT IS ALL ABOUT CREATING YOUR
VISION AND PURPOSE.
IT IS THE INVISIBLE THAT MAKES
YOU UNTOUCHABLE.
YOU UNTOUCHABLE. ALL OF US HAVE A UNIQUE
MISSION, VISION, AND PURPOSE.
EVERY ORGANIZATION HAS IT.
HOW MANY OF US HAVE TAKEN THE
TIME TO WRITE IT DOWN?
STATISTICS SAY THAT LESS THAN
20% OF PEOPLE HAVE TO FIND A
PURPOSE STATEMENT AND FEWER
THAN THAT HAVE WRITTEN ONE DOWN.
WE ARE GOING TO HELP YOU TO
CRAFT YOUR MVP.
AND I WANT TO BUILD AN ARMY OF
MVPS.
MVPS.
MVPS. >>
MVPS. >> SO WITH WOMEN, TO YOUR POINT
BEFORE, WE ARE TOLD TO BE ALL
OF THESE DIFFERENT THINGS, AND
WE WANT TO BE THESE DIFFERENT
THINGS.
THINGS.
THINGS. HOW DO YOU, AND WRITE THAT
VISION WITHOUT FEELING LIKE YOU
ARE LIMITING YOURSELF?
>> RIGHT.
>> RIGHT.
>> RIGHT. I BELIEVE THAT CONFIDENCE
CREATES CLARITY.
CREATES CLARITY. SO, CONFIDENCE COMES FROM
CLARITY.
CLARITY.
CLARITY. AND IT TAKES STEPPING AWAY.
WE TALKED ABOUT TODAY BEING
DISCONNECTED.
DISCONNECTED. HOW DO WE TAKE TIME TO
DISCONNECT FROM THE HUSTLE AND
BUSTLE OF OUR LIVES, TO REALLY
GET CLEAR AND CREATE A STRATEGY
AND A PLAN?
IT STARTS WITH DEFINING
YOURSELF, WHO AM I AS A PERSON,
AND HOW DOES THAT MAKE ME
UNIQUE, DIFFERENT, AND POWERFUL
IN THE WORLD?
BRANDS ARE ALL ABOUT BEING
DIFFERENT.
DIFFERENT. IF WE TRY TO BE THE SAME, WE
MISSED THE OPPORTUNITY TO STAND
OUT.
OUT.
OUT. >>
OUT. >> WHEN WORKING WITH
CELEBRITIES, DO YOU SEE THAT
THEY HAVE SOMETHING EXTRA?
OR CAN WE OBTAIN WHAT THEY HAVE
DONE TO GET TO WHERE THEY ARE?
>> ALL OF US CAN BE BRILLIANT
BRAND CELEBRITIES IN OUR OWN
WAY.
WAY.
WAY. IT
WAY. IT STARTS WITH DEFINING YOUR
NICHE.
NICHE.
NICHE. BEING BOLD AND OWNING THAT. AND
STEPPING OUT, BUILDING THE
RIGHT RELATIONSHIPS.
RIGHT RELATIONSHIPS. A LOT OF TIMES WE THINK WE HAVE
TO DO IT OURSELVES.
WE DON'T WANT TO BE VULNERABLE
AND SAY, YOU KNOW WHAT?
I NEED A LITTLE BIT OF HELP.
MOST OF MY CLIENTS COULD COME
THROUGH STRATEGIC INTRODUCTIONS.
I DIDN'T COME FROM MONEY OR
ACCESS.
ACCESS.
ACCESS. IT WAS REALLY ABOUT THE
DETERMINATION OF PURPOSE, AND
UTILIZING THAT TO FULFILL MY
MISSION AND CONNECTING PEOPLE
OF INFLUENCE.
OF INFLUENCE. >> AND THAT NETWORK, WE HAVE
BEEN TALKING ABOUT THE WAY THAT
WOMEN SUPPORT OTHER WOMEN, AND
REALLY LEVERAGING THAT.
KNOWING THAT THE SUPPORT IS
THERE.
THERE.
THERE. >>
THERE. >> ABSOLUTELY.
>> ABSOLUTELY. A RECENT STUDY WAS DONE IN AN
ARTICLE WITH "HARVARD BUSINESS
REVIEW."
REVIEW."
REVIEW." IT SAID THAT WOMEN WHO CONNECT
WITH OTHER WOMEN ARE 20% MORE
LIKELY TO GET A PROMOTION.
>> YOU HAVE AN EVENT COMING UP.
>> WHAT CAN WE EXPECT THERE?
>> IT IS NEXT FRIDAY.
MONDAY IS THE LAST DAY TO
REGISTER.
REGISTER.
REGISTER. THE WHOLE THING IS AROUND THE
PREMIER EVENT FOR PERSONAL
BRANDING.
BRANDING.
BRANDING. HOW DO WE HELP WOMEN LEVEL UP?
SO, IT'S A DAY OF BREAKOUT
SESSIONS, FACE TO FACE
CONNECTIONS, WHILE WORKING ON
PROMOTION AND PARTNERSHIP PLANS
SO THAT EVERYONE WHO COMES WILL
LEAVE WITH A PLAN TO BUILD
THEIR PERSONAL PLAN AND TAKE IT
TO THE NEXT LEVEL.
>> NEXT FRIDAY AT THE RITZ
CARLTON AT TYSONS CORNER.
REGISTER UNTIL NEXT MONDAY.
THAT'S THE LAST