Are you stuck in the content creation hamster wheel?
Posting content all over social media, not seeing any results, you may need to rethink
your content strategy.
Watch this video and I’ll show you the current easiest and most effective content strategy
that is proven to get real results.
In fact, with this exact strategy, in only a few hours of work, once a month, we are
able to post 30 days' worth of daily short videos for social
media, weekly podcast episodes for over 10 podcast directories, and videos for YouTube
and Spotify.
And the best part of this strategy is that it works on autopilot to generate continual
leads and nourish relationships with existing prospects.
I promise you this video will get you pumped.
It’s like content creation on steroids.
Are you ready?!
Let’s do this.
Hey Amigo, welcome to the Pod Sound School,
I’m Veronica your marketing girl, and our YouTube channel is really a must for any creator
or entrepreneur wanting to learn more about marketing, content strategy, video production
and podcasting.
Stay updated on our weekly videos and community posts and hit the subscribe button.
If you have a business, you know that creating content for social media and video and podcast
platforms is the best way to do marketing these days.
It’s how you generate leads, get prospects into your pipeline, and ultimately make sales,
whether your business is small or you run a multimillion-dollar business.
The key is to have a system in place so you’re diversify your content across different platforms
without spending too much time creating your free content.
This is why I’m excited to show you how you can be on two video platforms, over 10
podcast directories, Instagram, and Tiktok, all with only a few hours of work each month.
This strategy has seven steps and you wont believe how easy they are, but before I reveal
number one.
Have you heard about our LIVE Podcasting Bootcamp yet, only a couple more days left to grab
your seat, at the time I’m shooting this video.
This is your oppurtunity to work with myself and Studio Steve in a workshop style, interactive
environment, and learn how to implement highly profitable podcasting into your content workflow.
Find out more about the EVENT by going to podcastingsmart.com/bootcamp and I’ve also
left a link below.
Okay, so let’s reveal the first STEP.
Number One: Choose a core piece of content.
Here you want to choose one main piece of content that you can batch produce and then
repurpose into different types and pieces of content.
Long form content works best for this, because it is rich in detail that can be split up
into micro pieces of content for IG Reels, YouTube Shorts, Tik Tok videos, and even Twitter,
Facebook, or Pinterest posts.
For this our top recommendation is a video podcast.
Watch how effective this is.
In our case, our core piece of content is our podcast, Content Jefe.
We decided from the beginning of our podcast that we were going to make it a video podcast
so we could be on Spotify video and YouTube as well.
We used to create separate content for our YouTube channel and podcast, which was not
a good use of our time because we were working double, and also we were scrambling for content
ideas.
Spending this much time making free content is the recipe for getting burnt out and discouraged
because you’re not focusing on revenue-generating activities for your business.
Okay.
Are you ready to reveal the SECOND STEP?
Number Two: Do keyword and SEO research for more exposure
Creating content without keyword or topic research is like shooting in the dark.
We want to make sure each piece of content we post has the greatest likelihood of resonating
with our audience.
This is how I do my keyword research as part of this strategy.
First I use TubeBuddy.
TubeBuddy is an amazing resource, and you can try it for free by going to podsoundschool.com/tubebuddy.
I’ll also hook you up with a link in the box below.
TubeBuddy is a browser extension for YouTube with tools and different features to help
your videos rank on YouTube.
One of the tools is Keywords Explorer.
Inside Keywords Explorer, you can type keywords in the search bar and choose the ones with
the best score to create content about.
I also use keywords Everywhere to find popular keywords on Google and YouTube.
There’s no equivalent tool to get Analytics from Apple Podcasts or Spotify to help your
podcast rank within those platforms.
But if the keyword I want to use is highly searched on YouTube and Google, there’s
a good chance that episodes created around the same keywords will also appeal to podcast
listeners.
These tools allow you to try out different variations of keywords and phrases that people
may be typing into google and youtube.
I have a pre-made spreadsheet that I’ve built using google forms that I quickly add
these keywords and their ranking information to.
Now that we’ve validated our content with research, we’re ready to move on to STEP
NUMBER THREE.
Number Three: Plan and Outline Your Episodes
After I have my list of keywords, I start designing and outlining the episode.
Writing scripts or outlining for videos and podcasts is different from any writing I’ve
done.
You have to change things up every so often and build your episode in a way that keeps
the listener and the viewers entertained until the end.
I also have to consider that some people will be watching the episode while others will
be listening.
I also have to ensure that I include all the information I need for my intro and any promotional
stuff for events and sales we’ll have that month.
This step doesn’t have to take a lot of time each month and gets easier the more you
practice.
OKAY, ready to SEE THE FORTH STEP?
Number Four: Shooting
It’s time to check your energy levels.
Have a stretch and get ready to capture some great footage.
Using a video podcasting strategy like this,
we usually only have to block out three to four hours for shooting FOUR different episodes.
By batch recording 4 different episodes in one sha-bang, we save a huge amount of time
in the setup.
So after setting up audio and video equipment, we will have a last look at the outlines and
make sure we’re on the same page.
We will also have 4 different outfits ready before hand to make changing quicker.
And I try to use a makeup routine that is streamlined and simple.
For a quick run down on how we actually setup our audio and video equipment, you can check
out this video here.
Don’t worry, I’ll also remind you about it at the end of this video.
Okay, let’s move on to NUMBER FIVE.
Number Five: Quality Check
This step is especially important when you are working with editors.
If you haven’t yet started with outsourcing your content to editors, I really recommend
you start do so before you’re ready.
Outsourcing and finding help in the post production process is key to avoid burnout and actually
being able to pump out content consistently on multiple platforms.
This is our process for this step.
Since we work with a video editor, Studio Steve, quickly applies sound treatment plugins
to the raw audio tracks to give the audio a boost and make it broadcast ready.
He then exports our two treated voices as a stereo file that our video editor can easily
sync with the video footage as she edits the video.
We go through the this extra step to ensure we’re creating a excellent audio experience
for those who are only listening to the podcast.
But having great audio in your videos is also extremely important.
Treating the audio only takes Studio Steve a few minutes and saves our editors a lot
of time.
After we’ve treated the audio we upload the files to Gdrive and share it with our
editors with a short briefing or sometimes a quick video giving some instructions as
far as adding broll or animations.
OKAY, we’re getting to the real good ones, let’s reveal number six.
Number Six: Repurposing
This is where working with editors becomes even more fruitful and amazing.
THEY CAN HELP YOU REPURPOSE!
When our editors are done editing the long podcast episode, which is usually between
20 to 30 minutes in length, they usually take four to five short clips from each episode
an add captions and animations so they’re ready to be posted on Instagram, YouTube shorts,
and TikTok.
We can also use the transcript of the episode to have written content like blog posts, Tweet
Threads, Facebook posts, etc.
Okay.
And now the moment you’ve been waiting for the last and final step on the list, number
7.
Number Seven: Publishing
At the time we’re posting this video, we post all of our content.
But we are looking for a talented social media manager to join our team and help us with
this aspect as well, which would free up even more time to increase our output on all of
the platforms and also free up time to develop more products and services.
Here is our exact publishing process we currently do.
The first thing that we do is to post the video podcast episode to YouTube.
For this we will also make a unique thumbnail for Youtube.
Then we post the video podcast episode to Anchor FM.
Anchor does the video and audio distribution for us with the click of a button.
In addition to Anchor sharing our video podcast to Spotify.
It also shares the audio version of our podcast to Apple podcasts, Google podcasts, Amazon
Music, Stitcher, and more.
We also use Descript to generate the transcript from the episode, which we use to add captions
to our youtube video.
Sometimes we use this transcript to help with the copy for episode descriptions.
But usually the outlines that we prepared for each episode has more than enough copy
to easily copy and paste some nice episode descriptions.
And finally we quickly adapt that same copy into an email.
We add the same YouTube thumbnail we made to the email.
And now we have an attractive weekly email to send out to our email list.
And that’s it.
Follow those seven steps with your own long form content of choice.
And after a little practice, you’ll have a monthly workload of only a few hours and
a whole month’s worth of value packed, research backed content that will continue to drive
leads, and build relationships with prospects for months to come.
And as a reminder, we have this video right here, where Studio Steve walks you through
the exact audio and video setup we use.
His years of experience in video production has led him to this super streamlined, simple
and professional approach.
Check out this video here and learn how to take the quality of your videos up a notch
without having to spend too much money and time learning techy stuff.